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Audience engagement: What it is and tips to improve it

Sprout Social

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. The hashtag should be short, unique and memorable.

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#SproutChat Calendar: Upcoming Topics for May 2017

Sprout Social

During this #SproutChat we’ll focus on social team collaboration and discuss best practices for ensuring that wires don’t get crossed and brand voice remains consistent. Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar. Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Bonus: You can add campaign hashtags and keywords to Keyhole.

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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Create content for communities. Embrace Facebook’s Demographic Shift.

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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. It’s a great way for employees to showcase company culture and Target’s corporate social responsibility efforts at the same time. Recognition or a re-share on the main company social accounts can also be a great motivator.

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The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Buffer Social

Example: Almost every week, we host someone knowledgeable about social media, marketing, or workplace culture on our Twitter chat, #bufferchat. We’d ask the guest (and the community) a series of questions to get her insights on the topic. They even provide social media and personal branding training for their ambassadors.

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Pinterest 101: What Every Smart Social Media Manager Needs to Know

agora pulse

By saving and commenting on popular Pins, you can cultivate a community and forge relationships with influencers and other key figures. With some social media platforms, you can dive right in and get started. Pin descriptions can contain up to 500 characters, including hashtags. Pinterest Content Strategy.