Pinterest 101: What Every Smart Social Media Manager Needs to Know

agora pulse

These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. Pinterest Management.

Pinterest 101: What Every Smart Social Media Manager Needs to Know

agora pulse

These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. Pinterest Management.

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How to Get More Views on YouTube: Tips and Tricks for Social Media Managers

agora pulse

For example, I searched for apple pie recipe, and right near the top are these three YouTube videos. Notice the emphasis on these being the best and only apple pie recipes you will need. If you have a specific brand or product hashtags you should include them.

How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. Or users can simply engage in the conversation happening around that hashtag.

Should Your Agency Use Emojis in Social Media? Really?

agora pulse

So, should your agency use emojis in social media? Nice to see that happiness and love outweigh angry and sad in the social media space!). 5 Reasons Your Agency Should Use Emojis in Social Media Marketing. The great thing about social media marketing is that it’s universal. Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji.

Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Social Media Management

How To Keep Up With A Million Social Media Changes

agora pulse

Social media marketing never stands still. New platforms, changes to algorithms, new features, new opportunities to integrate social media marketing. You have to stay on top of all these social media changes while also giving great service to your clients. They both share how they go about staying on top of their game when it comes to changes in social media marketing. The challenge of staying on top of social media changes.

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Keyhole.co

Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July!

#SproutChat Calendar: Upcoming Topics for May 2017

Sprout Social

Whether we’re talking about social team collaboration , employee advocacy programs or “social media savagery,” you can expect to learn and network with industry professionals. Wednesday, May 3: Collaborating With Multiple Social Team Members. Collaboration can be a great thing, but how do you maintain consistency when multiple team members work on a social account? Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar.

What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third party tools. Let me explain what Facebook and Instagram API restrictions are now in play and their implications for marketers who use social media management tools like Agorapulse.

API 118

What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third-party tools. Let me explain what Facebook and Instagram API restrictions are now in play and their implications for marketers who use social media management tools like Agorapulse.

API 118

6 Ways to Calculate Engagement Rate (Free Calculator)

Hootsuite

Engagement rates are the currency of the social media marketing industry. But engagement metrics like shares and comments give your social media performance perspective. Calculate it on a post-by-post basis or for an entire campaign — for any social network.

6 Instagram Rules You Kinda Need To Know About

agora pulse

You can still use a social media dashboard like Agorapulse to manage your Instagram account but the process is a little bit more complicated than for Facebook or Twitter. Most legit social media management apps work around the challenge. Don’t use banned hashtags. Not all hashtags are created equal. Using one of Instagram’s banned hashtags can land you in hot water and ignorance is not an excuse. Truth time.

How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard [SSM0035]

Buffer Social

The subject that has taken the social media world by storm is now being implemented by brands everywhere. Travis shares what makes videos successful for them on social media as well as the exact metrics that marketers should focus on when it comes to video. A huge thank you to Travis for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers looking to do video marketing like the pros.

Video 87

Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

Just 19% of Olympic viewers posted about the games on social media, according to NBC. It feels like NBC is comparing apples to oranges. Your programming has to be live in order for social media to drive it. How can you expect social media to drive ratings when social media likely spoiled the outcome hours earlier?! Many, many, many, many shows have their own hashtag located there. Social media IS impacting TV ratings.

Get Your Social Media Inbox To Zero

The Social Media Hat

Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Because while most of us never would have intended to waste precious time each and every day sifting through loads of social media notifications and messages, that's exactly where we find ourselves.

How to create a must-see social content strategy with trendspotting

Sprout Social

But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Social marketers are natural trendspotters. Social media trends. Again, social media is a prime place to spot trends.

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Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

How to view analytics for Instagram Stories in Commerce Manager. Businesses that use Instagram Checkout can also track analytics for shoppable Instagram Stories in Commerce Manager. In Commerce Manager , click Insights from the left-hand menu. Social Strategy

The Complete Guide to TikTok Advertising for Marketers

Hootsuite

When it comes to hot social marketing trends, nothing is hotter than TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Apple and Google Play users have downloaded the TikTok app over 1.5

21 of the Best Social Media Apps for Marketers in 2020

Hootsuite

The right social media apps will save you time, help you create better content, and connect with the right audience. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Facebook Pages Manager.

What to Post on Instagram: 15 Creative and Engaging Ideas

Hootsuite

That’s why tutorials or how tos crush it on social media. Apple also does a great job of this with their #ShotOnAnIphone posts where they encourage users to share their iPhone photos and videos on Instagram using the hashtag. A post shared by apple (@apple) on Jan 1, 2018 at 9:01am PST. Use a daily hashtag. Daily hashtags are hashtags dedicated to specific days of the week—and they’re a great way to build engagement with your followers.

Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. For salespeople, an employee advocacy program can provide a great basis for social selling techniques. LinkedIn also found that while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. An Apple Watch. Hey, Social Marketers!

How to Perform a Competitor Analysis on Twitter That Helps You Nab More Business

agora pulse

When I first begin working with a new client to provide social media management at Contentworks Agency , I run a quick competitor analysis. The working day of a social media marketer is hectic. (Is Check their social strategy. Common hashtags.

How to Use Pinterest for Business: 8 Strategies You Need to Know

Hootsuite

Like other social media networks, it’s a place to connect with friends and influencers. Pinterest is the fourth most popular social media platform in the United States. As a “visual discovery engine,” Pinterest is the only social media platform to offer visual search.

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Buffer Social

We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Social proof. The use of social proof can be found in many areas of both offline and online marketing. In this post, we’ll focus on the use of social proof on social media to boost your marketing effectiveness. 6 Types of Social Proof. In general, there are six types of social proof. Display social share count.

How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? So, here’s our guide to social media crisis communication.

7 Psychology Facts That All Social Media Marketers Should Know

Buffer Social

What do psychology and social media have in common? Understanding the psychology facts behind the way audiences think on social media is the first step in creating a better experiences, stronger relationships, and even more loyal customers in the long run. 7 Psychology Facts That All Social Media Marketers Should Know. Psychology Fact 6: Color and its impact on social media marketing. Color and its impact on social media marketing.

Everything Brands Need to Know About TikTok in 2020

Hootsuite

It’s been a minute since TikTok crashed the global social media party in 2018. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. TikTok is the sixth largest social network now.

Remix 113

17 of the Best Instagram Apps to Take Your Posts to the Next Level

Hootsuite

It’s so popular, in fact that nearly 195 million Instagram posts feature the #VSCO hashtag. Google Play: [link] Apple (?OS/Mac): Having been named both “Best New App” and “App of the Day” by Apple, A Color Story offers filters and presets designed by professional photographers and influencers. You can also create graphics that incorporate no photos at all for an eye-catching way to share text-based posts on a visual social network. Social Strategy

Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

This is Episode 12 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Derek Halpern founder of Social Triggers. Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription. ‘Social media stat of the week.’

CPM 81

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Her self-titled blog covers social media, with a particular emphasis on Facebook.

#NoTwoDays: A Day in the Life of Pete Haas of PCMag

Sprout Social

We’re excited to kick things off with avid gamer Pete Haas , social media manager at PCMag. Slack, work and personal Gmail, Facebook, Twitter, Chartbeat, and my social scheduling apps Sprout and Tailwind. The editors for PCMag, Geek.com and ExtremeTech meet to go over yesterday’s traffic and social stats. Apple just announced a new iPad and some town in China is using facial recognition to catch toilet paper thieves.

Remix 69

How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

Buffer Social

View by list and hashtag. Browse the Buffer feed to adjust titles, images, hashtags, and mentions. YouTube may soon be a social network with text, image posts https://t.co/BcY1Ga7J42 There are unique people like this in almost every industry (Matt just so happens to be in social media) — and if there aren’t, then wow what a great opportunity for you to be the first! One way to find them is with a hashtag search. How great is the Internet!

30 Social Media Content Ideas and Examples for Brands

Hootsuite

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. With this cheatsheet of solid content ideas for each of the major social platforms, you’ll be ahead of the curve. Resources Social Strategy

191: Tools for Creating Great Visual Content for Your Blog

ProBlogger

Social Warfare Plugin. In today’s lesson, I want to talk about tools that you can use to create great visual content for your blog and for your social media. It’s not only just for looking in a blog post but it’s also for shareability because people want to hit a social sharing button. Honestly, I’m shocked when I go to people’s blogs and they have no social sharing buttons. There are so many people that have no social sharing buttons still.

Tools 43

191: Tools for Creating Great Visual Content for Your Blog

ProBlogger

Social Warfare Plugin. In today’s lesson, I want to talk about tools that you can use to create great visual content for your blog and for your social media. It’s not only just for looking in a blog post but it’s also for shareability because people want to hit a social sharing button. Honestly, I’m shocked when I go to people’s blogs and they have no social sharing buttons. There are so many people that have no social sharing buttons still.