Analytics Privacy Sentiment Social Networking 
Sprout Social
MAY 9, 2023
AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.
Hootsuite
JUNE 28, 2023
Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.
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Oktopost
NOVEMBER 16, 2023
In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.
Hootsuite
JANUARY 24, 2022
What is social media data? Social media data is any type of data that can be gathered through social media. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Brand sentiment. Social share of voice. Profile visits.
Sprout Social
JUNE 15, 2020
.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media.
Hootsuite
MARCH 15, 2021
But depending on the mentioned person’s privacy settings, their reply to your Twitter mention might not be visible to the public. Especially if the sentiment is positive, be sure to reply to these mentions! Tracking Twitter analytics will give your brand insight into how you’re performing on the platform. Open Twitter Analytics.
Keyhole.co
MARCH 7, 2022
Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. What is A Social Media Report? The icing on the cake is you can show the same results to your boss or client and help them see the ROI of their social media spend. Twitter Analytics.
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