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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

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The role of AI in creating a more human customer experience

Sprout Social

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

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What social media tasks to automate and what to personalize

Sprout Social

Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Enabling employees to share posts from the desktop or mobile app with just a couple of clicks.

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How to schedule Facebook posts: 3 Ways

Sprout Social

In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. You can check out your Facebook analytics and see when your followers are most likely to be online and schedule your content around those time periods. Tuesdays from 8 a.m. Wednesdays from 8 a.m.

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Social commerce: How it works and why you should care in 2021

Sprout Social

Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery. Monitor your social analytics to manage performance.

Retail 134
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The Social Media Manager’s Daily, Weekly, Monthly Checklist

Buffer Social

There isn’t always a clear answer on the best time to post , but posting regularly and using Buffer’s analytics tools can help you find the right time for your accounts. Create an analytics report for the previous month Some people enjoy checking stats daily or weekly, which is great!

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10 Instagram Marketing Strategies To Boost Your Brand’s Presence

Keyhole.co

This goes a long way in increasing brand loyalty and customer engagement. You can create an Instagram business account in several simple steps: Download the Instagram app on your mobile device and open it. Expert Tip: Use Keyhole to see detailed stories and reels analytics to know what type of content your audience likes the most.