Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Read Susan’s post announcing this report.
The Lowdown on Making Your Site Mobile-Friendly
APRIL 26, 2012
It has been easy until recently to ignore the concept of mobile browsing as it did not impact a significant portion of the traffic on the internet. That notion has changed, however, with 2011 seeing a total of 20% of all web traffic coming through mobile phones. For the most experienced developers, using CSS as a platform for a mobile deployment may be a good idea. Using CSS.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Mobile Content. And, next year, you’ll go from writing content solely for the web to writing content for the web, phones, and tablets. Improved Analytics. For 2012, be thinking about how to combine Google analytics , your content management system, tools such as Clicky , and any other data you can get your hands on to develop a dashboard for your executives.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
More customers, buyers, and consumers are creating content everywhere they go. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level. Social Analytics Intelligent.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
I just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. Admittedly, I am an analytics nerd. Get your Google analytics open for this one. I love numbers. The reason it’s so good? Strategy. Cycling.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Use a social media management tool. Social media management tools can help you streamline all your day to day activity on social media. Ideally, you’ll find a tool that allows you to manage all your social accounts from a single dashboard. Optimize your website content for sharing on social media. Automate sharing of evergreen content. Implement content upgrades.
22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog
OCTOBER 31, 2010
Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features.
This Week in Social Media – 7/31/2013
Social Media Marketing
JULY 31, 2013
The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. New research shows that businesses are turning to Twitter more than Facebook for real-time social content.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc. He is an active participant in social media, author of the popular blog Managing By Walking Around , a frequent speaker at industry events, and a published author on multiple subjects. Chris Adams – @chrishadams.
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Despite the explosion of innovation, expect a Social Business Suite to appear that consolidate many of these features for enterprise buyers] Categorization is crucial in managing this rapidly evolving space It’s very difficult to completely segment this space as many of the vendors cross into multiple categories so I’ve separated it into major function groups.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. This is not unlike traditional editorial processes used in CMS systems.
70+ Resources on How to Start a WordPress Blog
DECEMBER 21, 2011
Sure, there are other blogging platforms and content management systems you can use on your own domain, but none are quite as popular or powerful as WordPress. Importing Your Content. WordPress.org has a Importing Content guide that includes information on how to import content from almost 50 different sources (or, in some cases, if it is even possible).
How to Optimize Your Content for Authorship Success
AUGUST 24, 2014
One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for. Use Twitter Card analytics to measure your results.
Learning via the Social Media Game
Bare Feet Studios
JULY 25, 2011
It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. Google Analytics. www.google.com/analytics. Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. How often will you use this and what data or content would you like to include? Web and mobile updates. Mobile Texting. How will you collect and manage cellphone numbers? Media Content. Mobile Apps.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Single Sign On systems don’t go away they simple aggregate this new level of data. Expect more now.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed. Turn your blog into a mobile blog site with Mofuse.
Social Media From A to Z: A Glossary
JUNE 30, 2010
Atom also provides a standard way to export an entire blog, or parts of it, for backup or for importing into other blogging systems. B BackType : BackType is a social media analytics company that helps companies measure their social engagement. “Blog can also be used as a verb, meaning to maintain or add content to a blog. But never fear! Bit.ly : Bit.ly A Web 2.0
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
Login With Facebook | Login With Twitter | Login | Register Jobs Home SAI Wire Clusterstock Money Game War Room Travel Latest Video Hive Tape Questions Blackboard Online Mobile Gadgets Media Startups Road Warriors Most Commented Digital 100 Silicon Alley 100 Hive Tape Questions Hot » Currency | Economy | Gadgets | Hedge Funds | Mobile | Wall Street. Bloggers make content.