ProBlogger

APRIL 26, 2012

People are looking for a reason not to buy— don’t give them one. If you’re trying to figure out how to turn some money into more money without creating new products, campaigns, or deals, you need to unearth the pages on your site that are going to give you the greatest return from an improvement in conversion.

CPM 38

CPM CPC Adsense Conversation 38

Hootsuite

MAY 17, 2023

Figure out what their biggest struggle with buying or selling is, then create an offer around that. Not every campaign needs to be a potential Oscar nominee, okay? Because the more results you get from ads, the more ads you’ll buy, and the more profit Facebook will make. Go with a single image or carousel ad.

Real Estate 104

Real Estate Examples HootSuite Facebook 104

ProBlogger

JULY 30, 2013

Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. This is arguably one of the most important components of a campaign. Here are six ways bloggers can become more attractive to advertisers. Cross-Media Integration.

Advertising 46

Advertising CPM Adsense Metrics 46

Sprout Social

MAY 19, 2022

In 2021, cost per thousand (CPM) ad impressions were up 61% versus the previous year. Facebook’s tracking pixel provides crucial information about your Facebook ad campaigns. They put a bluebird house in their shopping cart, but don’t buy it. Delighted, they return to your website and buy the birdhouse.

Facebook 125

Facebook Marketing API Campaign 125

Ignite Social Media

SEPTEMBER 14, 2020

This shift was propelled by younger generations, Gen Z and Millennials, spending more time shopping, getting more buying power as they get older, and leading the growth of e-commerce. When consumers needed to buy products, brick-and-mortar stores were shutting down, somewhat forcing people to rely on e-commerce.

Social Media 161

Social Media Strategy Marketing Retail 161

Jon Loomer

FEBRUARY 17, 2017

But you send people to a horribly designed website to read your content, provide an email address or buy a product. You’re not testing and experimenting enough: You ran one campaign, one ad set, or one ad and you didn’t find success. Or if you chase a good CPC, CTR or CPM, you may actually end up with a poor CPDA.

Advertising 167

Advertising Facebook CPC CPM 167

Keyhole.co

FEBRUARY 20, 2023

If you want to create a powerful and effective marketing campaign, you’ll need to understand how these two roles differ and how you can measure their effectiveness in the form of ROI. They develop and deliver content for your marketing campaigns. Is this a campaign focused on awareness of your company? What is a creator?

ROI 59

ROI Influencer Marketing How To 59

Twist Image

DECEMBER 18, 2015

With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many buy, and they can splice that data up into time of day and down to products. Analytics, data and turning that information into something actionable is nothing new. Well, they can measure everything.

CPM 40

CPM Brands Affiliate marketing ROI 40

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). It boggles my mind how the social agency can’t do some things because some other agency has access to Google Analytics, or some other agency does the email. Listen Now.

CPM 119

CPM Advertising CPC Compete 119

Justin Levy

JUNE 23, 2010

I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. Below I have put together an overview for you to assess whether or not you think there will be value in spending a few dollars and buying the book. Buy Facebook Marketing!

Facebook 259

Facebook Marketing Privacy Class 259

ProBlogger

AUGUST 7, 2014

That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! Campaigns: Campaigns are the starting point of your advertisement. Actions (what).

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! Campaigns: Campaigns are the starting point of your advertisement. Actions (what).

Advertising 52

Advertising Facebook Campaign Newsletter 52

Hootsuite

SEPTEMBER 9, 2020

This is an obvious choice for your first social ad campaigns. Facebook ads help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. This offers an opportunity for users to try before they buy (or download). Where does your content naturally strike a chord with fans?

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

APRIL 8, 2021

Here’s the short version: Determine who already buys from you. Check the analytics on your other social media channels to learn who follows you there. If you’re using paid ads, conversion metrics also include cost per click and CPM. Run an Instagram-specific campaign. Track results with analytics tools.

Instagram 145

Instagram How To HootSuite Hashtag 145

Webbiquity SMM

AUGUST 18, 2012

77% of buyers say they are more likely to buy from a company whose CEO uses social media. But 65% of B2B marketers have not established lead nurturing campaigns. the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. MarketingProfs ). eMarketer ). In the U.S.,

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

AUGUST 18, 2012

77% of buyers say they are more likely to buy from a company whose CEO uses social media. But 65% of B2B marketers have not established lead nurturing campaigns. the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. MarketingProfs ). eMarketer ). In the U.S.,

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 26, 2010

How to Create a Campaign to Get More Facebook Followers by Proimpact7. Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads.

Advertising 215

Advertising Facebook Marketing B2B 215