Sprout Social

MARCH 7, 2022

For example, people might associate Apple with “minimalism” or “innovation.”. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Most notably, ongoing sentiment tracking. It also provides vital details on how sentiment is trending over time.

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

JANUARY 5, 2022

Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). Instagram tools for hashtags, listening and trendspotting. Instagram tools for insights and analytics. In-depth analytics. Strategic scheduling.

Instagram 135

Instagram Tools Price Hashtag 135

Webbiquity SMM

JANUARY 2, 2013

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Apple allowed users to block tracking and now requires users explicitly to agree to pass off their tracking data to app owners like Facebook for targeting ads. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Sprout Social

JANUARY 20, 2022

For example, how to market to new customers versus existing ones is apples and oranges. Set up your social analytics before you get started! On the flip side, some hashtag and ad campaigns might be longer and only end when engagement drops off. Either way, your answer shouldn’t be “anybody and everybody.”

Campaign 134

Campaign Social Media How To Project 134

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Apple allowed users to block tracking and now requires them to explicitly agree to data sharing with apps such as Facebook for ad targeting. In its recent update, iOS 14.5,

Data 52

Data Social Media Strategy CPC 52

Sprout Social

MARCH 21, 2019

For example, comparing follower counts between two brands is often apples and oranges when engagement rate is what’s more relevant. Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online.

Brands 107

Brands How To Sentiment Analysis 107

Hootsuite

AUGUST 17, 2023

With Hootsuite, you get an easy-to-use social media scheduler that gives you Personalized recommendations for best times to post I ntuitive analytics for all your social accounts (including industry benchmarks and competitor analysis ), O ne, unified inbox for DMs and comments from every network.

Comparison 76

Comparison HootSuite Hubspot Social Media Management 76

Sprout Social

JANUARY 5, 2021

For example, marketing priorities for SaaS companies versus those in the gaming industry are apples and oranges. Again, the pursuit of any trend needs to be rooted in data and analytics versus just a gut feeling or trying to jump on a viral bandwagon. Set up social listening for industry keywords and hashtags.

Strategy 133

Strategy Content How To Trends 133

Sprout Social

APRIL 10, 2023

The company’s name and hashtag reflect the brand’s edge. Comparing their audience to Liquid Death’s is apples and oranges, though. That’s where data and analytics come into play. What emotions do you want your company to evoke or convey? Check out Nasty Gal’s social branding, for reference.

Brands 128

Brands Handbook Company Examples 128

agora pulse

APRIL 21, 2020

Consider public sentiment surrounding your brand, and, if in doubt, disable the feature. Helpfully, the app has created music categories such as Viral , New Music , UK Hot 40, and even trending hashtag music like #IsolationGames. CD Baby delivers songs to TikTok (also Spotify, Instagram, Apple Music). TikTok marketing takeaway.

Questions 109

Questions Marketing Hashtag Analytics 109

Sprout Social

JULY 30, 2018

Comparing the Instagram activity of a small, local retailer to the likes of H&M or Old Navy would be apples and oranges. Analytics such as engagement reports in Sprout provide an in-depth breakdown on which of your pieces score the most traction. Perhaps they don’t do much in terms of user-generated content and hashtags.

Brands 78

Brands Analysis Sentiment Metrics 78