Remove Analytics Remove API Remove Communities Remove Sentiment
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 112
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10 best influencer marketing tools you need in 2022

Sprout Social

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Analyze consumer sentiment and brand health. Access real-time analytics and reporting.

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Why Twitter Killed the Twitter Share Button

Convince & Convert

Why would they unilaterally remove a beloved (and theoretically useful) feature, when other social platforms – including their nemesis, Facebook – continue to provide share counts in their API, and thus in their icons? Well, guess what else is featured on the analytics dashboard? What’s the upside?

Twitter 60
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. There are 1001 different social networks propping up and lots of guesswork involved in determining how to spend your ‘community time’. Our interview is with Joel Windels.

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194
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10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. This sentiment extends to the influencers that consumers follow and engage with on social media. Post and campaign-level analytics and reports. This tool has changed a bit since Instagram’s API shutdown.