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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. 3. “We’ve got data!

Research 265
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. Reply Akash Sharma January 28, 2010 at 11:54 am Fantastic analysis Tamar, I think virality of a video depends on a lot of things most of them you have mentioned above clearly but it also depends a lot on the luck and timing as well. It’s why she is now famous.

Video 236
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Plutter Kite: The Ultimate Micro-Blogging Service

Techipedia: Tamar Weinberg

Brightkite: Email and SMS – mobile web is definitely the wave of the future. Making sure your site is not only accessible on mobile phones but can interact with them is extremely important. The main thing that seems missing from Plurk is the community and visibility a lot of other sites have attracted.

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Marketing, Social Media & Branding Blogs in India

The Marketing Blog

Home About In the Media themarketingblog@wordpress on Mobile Applying the Johari Window to a s/w Product July 24, 2008.3:37 Home About In the Media themarketingblog@wordpress on Mobile Applying the Johari Window to a s/w Product July 24, 2008.3:37 Primarily, there was a need for an XML/OPML file for india focussed blogs.

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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

On the other hand, Plurk is really new, and thus, Twitter wins on followers (and the fact that mobile access — via SMS — totally owns), so the Plurk discussions (for now) are at a minimum. I am starting to use Plurk more with the mobile interface, though it isn’t 100%. You may have more than one.

Twitter 199
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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

blog , maintained by Peter Friedman and the students in his Legal Analysis & Writing classes at Case Western Reserve University of Law. Since then, the students have formed their own vibrant community on Twitter. social media technologies to mobilize action in business). mobile web. Lesson # 8 Learn To Podcast.

Class 274
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. People are different, communities are different and marketers/brands are different.