Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Sprout Social

AUGUST 27, 2020

Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands. Back in 2007, the airline had to cancel hundreds of flights due to a massive snowstorm, which left thousands of people stranded. Are they demanding action?

Brands 132

Brands Sentiment Social Media Management Issues 132

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Paid social media: your brand’s ads; PR campaigns; influencers’ posts. Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. For example, KLM airlines ran a campaign called KLM Surprise.

Data 52

Data Social Media Strategy CPC 52

Hootsuite

JUNE 13, 2022

Collaborating with influencers. Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. Analyzing social share of voice by sentiment and topic is also important. If you want to increase your share of voice on social media, you need to get people talking about your brand.

Social Media 144

Social Media How To HootSuite Metrics 144

Mindjumpers

AUGUST 9, 2012

Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors. Similar Posts: Identifying, Understanding and Influencing Social Media Users [Infographic]. Editorial Planning for Facebook Marketing.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Sprout Social

MARCH 31, 2020

For example, the Indian branch of Dutch airline KLM had to apologize for a now-deleted insensitive tweet regarding the fatality rates on airplanes based on where passengers are sitting during a flight. It was never our intention to hurt anyone's sentiments. pic.twitter.com/Mjw6qJ5bET. The post has since been deleted.

Social Media 136

Social Media Sentiment Examples Issues 136

Hootsuite

OCTOBER 21, 2020

According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. But content about jet-lag reducing seat lighting may speak to airlines. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

MARCH 27, 2020

Meanwhile, first-person accounts and opinions from regular people break news, shape narratives, and influence opinion ( as well as potentially affecting the news journalists even choose to report ). In a crisis, social media’s role is much larger and more complex than simply checking Facebook’s Crisis Response tool.

Social Media 145

Social Media How To Policies Team 145

Webbiquity SMM

MARCH 4, 2014

’” • Dell: use tools and structure to monitor and address the torrent of social media activity happening outside the brand’s direct sphere of influence. The SMLCC is able to sort data by criteria such as location/geography, basic demographics, reach, sentiment, subject matter, and social platform.

Review 205

Review Radian6 Guidelines Policies 205