Jon Loomer
NOVEMBER 29, 2023
I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. While Instagram CPM increased year over year earlier in November, both Facebook and Instagram CPM were down since Thanksgiving compared to the same days in 2022. So what happened during the past week?
Ignite Social Media
JUNE 3, 2021
It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Click (CPC): The average amount of money you’ve spent on a click.
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agora pulse
JULY 17, 2020
Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Then choose the individual and aggregated data you want to include, such as audience insights, content summaries, and community management. Go for a data-heavy summary. Busy bosses and managers. Insert Comments and Insights. Get Visual.
Sprout Social
APRIL 12, 2022
An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. Content and audience. Advertising.
Kikolani
AUGUST 6, 2012
As I am a religous SEO and Search Marketing freak, I’m also extremely passionate about creating, new traffic development strategies. First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. New to the marketing world?
Sprout Social
JANUARY 27, 2021
In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. This report aggregates data from all view sources to create a comprehensive breakdown of viewer retention. Playback-based CPM: The estimated gross revenue per thousand playbacks. YouTube Analytics: General Reports.
Little Web Giants
NOVEMBER 4, 2014
Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM).
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