Jon Loomer
NOVEMBER 29, 2023
I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. While Instagram CPM increased year over year earlier in November, both Facebook and Instagram CPM were down since Thanksgiving compared to the same days in 2022. How did your promotions go?
Ignite Social Media
JUNE 3, 2021
Dashboard Analytics: The Ads Manager Dashboard provides you with a high-level aggregate overview of trends, placements, operating system, and dayparting data to help you evaluate the performance of your ads and audiences. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions.
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agora pulse
JULY 17, 2020
You can create and save customized reports with metrics from 1-5 social profiles; analyze aggregated data charts; automatically send reports every week or month chock full of data, and choose date-to-date comparisons to see how your social media efforts are doing. Select up to five social profiles you want to feature. Get Visual.
Sprout Social
APRIL 12, 2022
Looking at metrics like CPC and CPM will tell you if your ads are performing well. This is an aggregated data set so your best times may vary from the graphic below. Run a search for your most recent ads or use Sprout’s Facebook and Instagram Paid Performance Report in the Performance review section. Scheduling.
Kikolani
AUGUST 6, 2012
First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM. Really Simple Syndication.
Sprout Social
JANUARY 27, 2021
This report aggregates data from all view sources to create a comprehensive breakdown of viewer retention. Playback-based CPM: The estimated gross revenue per thousand playbacks. Because if viewers are eating up your content with high watch times and retention rates, you know you’re on the right track. The Watch Time Report.
Ignite Social Media
FEBRUARY 11, 2021
Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Upper-Funnel: Awareness & Reach.
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