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Brand experience: Why it matters and how to build one that works

Sprout Social

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. These are aggregated so you get a holistic sentiment score for your brand and individual topics.

Brands 106
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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Social is a cost-effective and prompt channel for businesses to connect with their audience.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Don’t do that.). Advantage, you.

Data 278
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45 of the Best Social Media Analytics Tools

agora pulse

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. The Power Reports add-on lets you customize or automate your reports. Social media channels. Pricing: Starts at $99 per month. Analisa, a social media analytics tool. Social media channels.

Analytics 179
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The complete guide to online social listening

Sprout Social

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). What is online social listening? Sounds pretty “social” to us!

Reddit 97
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Note: Each network counts a view differently: Facebook and Instagram: 3 seconds for a video in the feed. Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. CPL CPA CPC ROAS.

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What is a Net Promoter Score (NPS) and how do you measure it?

Sprout Social

What is a Net Promoter Score Net Promoter Score measures customer loyalty by gauging whether or not a customer would refer your business to a friend or colleague. You might even center the campaign creative around real staff members and store locations to build a sense of community and familiarity.

Survey 82