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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Most marketing teams don’t have the luxury of waiting that long in order to see results, which is where a paid media campaign can help. Because Google now places ads at the top of the search results pages, you can buy your way to the top of the page with an AdWords ad campaign. Which strategy is better?

SEO 239
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Behr Paint Now Offering SEO and Search Engine Marketing Services

Bill Hartzer

According to BehrPro, “registered BehrPro professionals now have access to new and enhanced features, including better search engine optimization (SEO), Google+ Local registration, paid search campaigns for Google AdWords and ready-to-customize direct mail templates to support offline marketing efforts.”

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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Google Trends enables you to compare search volume patterns across location and time frame, and provides related search terms and comparative volume for them. For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me).

Tools 141
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Fetching Friday – Resources Mashup & Share Your Best Post

Kikolani

7 Outstanding Example Presentations Using Prezi – Want content beyond text? See these example presentations using Prezi that demonstrate how this tool can be used to take your presentations to the next level. 31 Tricks To Be A Superstar Blogger – No blogger wants their blog to appear haunted.

Mashup 117
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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Ask for examples of when the agency has said no. Credentials.

How To 166
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

For example, if you run a skincare line, there are people who’ve always wanted to use your products but would prefer fragrance-free versions of them. For example, while you track brand mentions for social SOV, link clicks will determine organic search SOV. Competitor research.

SEO 144
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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

These are really just “subcategories” and can be placed under paid, owned, or earned. Paid is anytime you pay to leverage a channel to get your message out. For example if you have an infographic that is a core part of your content strategy then paying for placements on sites like Digg, Reddit, StumbleUpon, etc.

Wiki 178