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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

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The ultimate guide to social recruiting

Sprout Social

78% of recruiters expect social media recruiting activities to increase ( Jobvite ). Social recruiting can be done in both a passive and active manner. This might sound obvious, but you may be surprised by how many companies have slow, buggy application processes, or job portals that aren’t mobile-friendly. Determine your goals.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

One of the better known cases was “Janet&# who created a Twitter profile for Exxon Mobile. This is the phrase often shouted by CEO’s to their ad and PR agencies , thinking that viral web successes can be pulled out of a tactics and strategy handbook. I hope you have set up Google Alerts for your brand!

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Brand strategy: What it is and how to create a strong framework

Sprout Social

In good times, these connections can lead to an active audience supporting new launches, announcements and more. In fact, a handbook-style approach to brand documentation might leave people with more questions than answers. Your engagement practices : The ways you engage and connect with followers and potential fans.

Strategy 100
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. The page should appear active but it should also appear like you’re not neglecting your community. There’s a cost to this, though.

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Social Intranet: Open Atrium social network for internal use

Laurel Papworth

Group Dashboard : Mini widgets give you a snapshot of all the activity happening across your groups. Documents : A simple online handbook that lets you collaborate on documents, store and compare revisions, attach files, and once you’re done print out the final copy. White Paper: Social Networking Primed To Go Mobile (0).

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Meaning, the more active you are, and the more active friends you have, the more clout your post has in the pool of other posts for that venue. You may not be able to spot the active Yelp users as they walk into your shop, and you sure as heck can’t write fake reviews for yourself all day long!