Sat.Nov 11, 2023 - Fri.Nov 17, 2023

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New Report Highlights Key Social Media Marketing Trends of Note for 2024

Social Media Today

Some key notes on key trends from the team at Hootsuite.

Trends 212
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What to expect from social media management in 2028

Sprout Social

Thinking back on what social media management meant a decade ago, the word that comes to mind is tactical. When brands first started using social media, it was mainly for publishing content and light community engagement. Brands’ investment in social began to reflect this wider and more committed adoption.

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Unlocking the Power of Social Media: Mindshare and Snapchat’s Insightful Journey into Consumer Behavior

Bill Hartzer

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms. ” The study didn’t stop there.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The power of social listening for healthcare organizations

Sprout Social

If your company receives more mentions, DMs and attention on social media than in the past, you’re not alone. Social media has democratized access to medical information and empowered patients to take charge of their health. They expect you to show up on social—and social data can provide value for your company, too.

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Social Media Stunners: We’re Breaking Down 4 Pieces We Love (+bonus)

Ignite Social Media

In today’s digital world, your social media strategy lives and dies by captivating visual content. We’re sharing four stellar examples (and a bonus) any brand can learn from to spark your social content creation. Leverage Reviews for Powerful Social Proof Positive customer reviews are marketing gold.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.