article thumbnail

Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132
article thumbnail

B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62
article thumbnail

10 Ways an AI Customer Service Chatbot Can Help Your Business

Hootsuite

For example, brands can use machine learning to analyze customer data. Globally, the AI market is projected to reach over half a trillion USD by 2024 , climbing as high as 1.5 trillion by 2030. AI technology can give brands the opportunity to be proactive in their product offerings. AI can do the analytics for you.

FAQ 98
article thumbnail

Automotive Companies in the Metaverse – NFTs and Saraswati

Laurel Papworth

“The global metaverse automotive market is estimated to be valued at over USD 116.5 Billion by 2030 , at a CAGR of over 41.46%. ” from Research and Markets via PR Newswire. Marketing NFTs as virtual good collectibles for branding, including Digital Twin NFTs. LABS simulation and testing.

article thumbnail

How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

COVID-19 forced marketers to be highly flexible. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Going forward, social media marketers will need to be more agile than ever before. Read on for some highlights from the session! What separates the two?

article thumbnail

The Metaverse: What it is and why it matters for brands

Sprout Social

Or is it something brands can genuinely take advantage of? The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. The short answer is yes.

Brands 115
article thumbnail

4 Benefits of Using a Multilingual Chatbot to Personalize Customer Experiences

Hootsuite

This is true of in-person interactions but it is also true online, where brands are seeing their eCommerce business grow and where customers are increasingly turning for support. Retailers are leveraging customized email marketing, as well as product suggestions, and tailored offers to enhance the online customer experience.

Retail 96