article thumbnail

How You Should Be Marketing to Generation Alpha

Likeable

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. There are already Gen Alpha influencers and content creators. Kids aren’t only spending hours a week watching videos. They’re also making their own content.

article thumbnail

Generational POVs: Favorite Social Platform

Likeable

Platform preference and reason for use is bound to shift between these groups. However, Snapchat still has a comfortable lead in this category, which it is projected to maintain until 2025. However, the millennial age group currently ranges from 25 years old all the way up to 40—so there are certainly differences within the group.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 social media marketers on the future of social messaging

Sprout Social

I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. Social messaging will increase the need for humanization.

article thumbnail

9 YouTube trends for your content strategy in 2022

Sprout Social

trillion industry by 2025, and every network is vying for their piece of the pie. It comes as no surprise, then, that YouTube audiences are 17% more loyal to top influencers than they are to media companies. Brands that want to optimize their social strategies are pouring money into partnerships with key influencers.

YouTube 139
article thumbnail

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos. Making the most of these YouTube stats.

YouTube 111
article thumbnail

How Brands Can Vibe With Gen Z and Gen Alpha

Pixlee

Marketers tend to obsess over how to approach different age groups online, and this makes sense. Gen Alpha is a much younger group, but don’t write them off just yet. The oldest in the group is about nine years old. . This generation will also number a staggering 2 billion people by 2025. . million Alphas born each week.

Brands 40
article thumbnail

The Industries With The Longest Terms And Conditions

The Realtime Report

It is reported that by 2025, fashion e-commerce will be worth $1003.5 Subsequently, to determine the reading age group and grade level of each website’s terms and conditions, Reboot used WebFX.com’s readability test tool. Once the grade levels had been averaged, the reading age group of each industry was totaled.