Likeable

NOVEMBER 16, 2021

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. With shorter attention spans and heightened digital literacy , young people might not be swayed by content they don’t find authentic or uniquely compelling.

Marketing 85

Marketing Instagram Influencer Study 85

Likeable

JUNE 23, 2021

Platform preference and reason for use is bound to shift between these groups. However, Snapchat still has a comfortable lead in this category, which it is projected to maintain until 2025. However, the millennial age group currently ranges from 25 years old all the way up to 40—so there are certainly differences within the group.

Platform 66

Platform Statistics Survey Instagram 66

Sprout Social

MAY 24, 2022

I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. Social messaging will increase the need for humanization.

Social Media 130

Social Media Marketing Social Media Management Issues 130

Sprout Social

AUGUST 2, 2022

trillion industry by 2025, and every network is vying for their piece of the pie. It comes as no surprise, then, that YouTube audiences are 17% more loyal to top influencers than they are to media companies. Brands that want to optimize their social strategies are pouring money into partnerships with key influencers.

YouTube 139

YouTube Trends Strategy Content 139

Pixlee

NOVEMBER 6, 2019

Marketers tend to obsess over how to approach different age groups online, and this makes sense. Gen Alpha is a much younger group, but don’t write them off just yet. The oldest in the group is about nine years old. . This generation will also number a staggering 2 billion people by 2025. . million Alphas born each week.

Brands 40

Brands Privacy Retail Groups 40

The Realtime Report

OCTOBER 31, 2023

Chew clarifies, “Social Commerce highlights people’s desire to purchase less from brands and more from the community, moving through creators and influencers, buying directly from the person versus a big box. Marketing agencies must adapt and pivot quickly as shopping and influencer trends are changing faster than ever.”

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Authentication Influencer Compete Trends 91

Hootsuite

MARCH 23, 2022

You can make good money as an influencer even if your last name doesn’t end in -ardashian. So, whether you’re a beauty or fashion influencer, filmmaker, photographer, or other creative content creator, these are all the brand new and tried-and-true Instagram monetization methods you need to know. Source: eMarketer.

Influencer 112

Influencer Instagram Badge Affiliate marketing 112