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How You Should Be Marketing to Generation Alpha

Likeable

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. With shorter attention spans and heightened digital literacy , young people might not be swayed by content they don’t find authentic or uniquely compelling.

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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. By leveraging Twitter’s full stack of features, Trixie is able to create a seamless brand and buying experience, building brand credibility and authenticity while promoting products. Arden Cove.

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4 Ecommerce trends you need to know for 2022

Sprout Social

With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. By 2025, US social commerce is estimated to be nearly a $79.6 Using their social capital, influencers and brands livestream to highlight products and services. Social commerce.

Trends 144
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8 Predictions for Social Media Marketing in 2022

Pixlee

billion in 2025? TikTok’s culture is all about authentic, short videos rather than focusing on refined reviews or stories. Social commerce applies to diverse shopping scenarios, ranging from product search, influencers, and mobile pay. billion people use social media globally, and it is only predicted to increase to a massive 4.41

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9 YouTube trends for your content strategy in 2022

Sprout Social

trillion industry by 2025, and every network is vying for their piece of the pie. It comes as no surprise, then, that YouTube audiences are 17% more loyal to top influencers than they are to media companies. Brands that want to optimize their social strategies are pouring money into partnerships with key influencers.

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Generational POVs: Favorite Social Platform

Likeable

However, Snapchat still has a comfortable lead in this category, which it is projected to maintain until 2025. Another said, “I like the authenticity and silliness of TikTok. Instead of following celebrities and keeping an eye on influencers, Gen Xers take a more practical approach. million users within the same demographic.

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6 social media marketers on the future of social messaging

Sprout Social

Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. With more platforms than ever, you need to consider your authentic, consistent approach. Social is even poised to overtake other digital channels as the preferred place for service.