Likeable

NOVEMBER 16, 2021

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. And they’ll interact with brands differently, too. There are already Gen Alpha influencers and content creators.

Marketing 85

Marketing Instagram Influencer Study 85

Sprout Social

MAY 24, 2022

They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. Social messaging plays a pivotal role in customer care and brand reputation. Social messaging] will continue to grow as the number one way for brands to communicate to customers.

Social Media 130

Social Media Marketing Social Media Management Issues 130

Sprout Social

AUGUST 2, 2022

For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person.

YouTube 139

YouTube Trends Strategy Content 139

Pixlee

NOVEMBER 6, 2019

Marketers tend to obsess over how to approach different age groups online, and this makes sense. Gen Alpha is a much younger group, but don’t write them off just yet. The oldest in the group is about nine years old. . This generation will also number a staggering 2 billion people by 2025. . million Alphas born each week.

Brands 40

Brands Privacy Retail Groups 40

Likeable

JUNE 23, 2021

Platform preference and reason for use is bound to shift between these groups. However, Snapchat still has a comfortable lead in this category, which it is projected to maintain until 2025. However, the millennial age group currently ranges from 25 years old all the way up to 40—so there are certainly differences within the group.

Platform 66

Platform Statistics Survey Instagram 66

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

YouTube 111

YouTube Strategy B2B Marketing 111

The Realtime Report

OCTOBER 31, 2023

Chew clarifies, “Social Commerce highlights people’s desire to purchase less from brands and more from the community, moving through creators and influencers, buying directly from the person versus a big box. Marketing agencies must adapt and pivot quickly as shopping and influencer trends are changing faster than ever.”

Authentication 91

Authentication Influencer Compete Trends 91