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How You Should Be Marketing to Generation Alpha

Likeable

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. When Gen Alpha takes Gen Z’s reins, it will be more imperative than ever to use social and video content as marketing tools.

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6 social media marketers on the future of social messaging

Sprout Social

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. People are much more likely to reach out through social media for customer service help than five years ago.”.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

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Generational POVs: Favorite Social Platform

Likeable

Platform preference and reason for use is bound to shift between these groups. However, Snapchat still has a comfortable lead in this category, which it is projected to maintain until 2025. However, the millennial age group currently ranges from 25 years old all the way up to 40—so there are certainly differences within the group.

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9 YouTube trends for your content strategy in 2022

Sprout Social

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy.

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How Brands Can Vibe With Gen Z and Gen Alpha

Pixlee

Marketers tend to obsess over how to approach different age groups online, and this makes sense. Gen Alpha is a much younger group, but don’t write them off just yet. The oldest in the group is about nine years old. . This generation will also number a staggering 2 billion people by 2025. .

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The Meteoric Rise of Social Commerce: Staying Relevant in a Shifting Landscape

The Realtime Report

Derek Chew, the CEO of Fullmoon Digital, explains that agile marketing strategies that leverage Social Commerce have become mandatory for a brand’s success. Marketing agencies must adapt and pivot quickly as shopping and influencer trends are changing faster than ever.” trillion by 2025. billion by 2027.1