Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 124

Strategy Brands Content UGC 124

Ignite Social Media

JUNE 14, 2023

Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Another tactic that can help certain brands drive engagement is to create channels on Instagram , or strategize on building a community and groups on Facebook.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. These are your values. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Hootsuite

JULY 5, 2022

Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 — Adam Mosseri (@mosseri) April 20, 2022. 11 strategies for organic Instagram growth.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. TikTok boasted 1.2

Examples 142

Examples Campaign Tips UGC 142

Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Invest in Community-Driven Marketing. Community isn’t just a buzzword in marketing.

UGC 75

UGC How To Compete Apparel 75

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. In fact, reviews are the third-most important factor when shoppers are contemplating an online purchase: Source: Hootsuite Digital 2022 report. UGC acts as a trust signal, taking your brand authenticity to the next level. Driving more traffic to your products.

Social Media 122

Social Media UGC How To HootSuite 122

Social Media Strategies Summit

JANUARY 5, 2022

This article will break down how to use Instagram for your small business in 2022 and beyond. Here are some examples: To nurture an online community. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. While this may seem overwhelming—it’s worth it.

Small Business 202

Small Business Instagram Platform How To 202

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. Much like UGC, sometimes scoring reviews is as simple as asking.

Conversation 137

Conversation Review Marketing How To 137

Sprout Social

OCTOBER 19, 2022

— Sprout Social (@SproutSocial) July 27, 2022. The thing is—consumers trust content from creators because it feels authentic. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. Look to their community.

Campaign 105

Campaign Content How To Influencer 105

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Get all the must-know TikTok insights for 2022 in one handy infosheet. 38% of TikTok users said a brand feels authentic when teaching them something. Life Goes On – Oliver Tree.

Questions 104

Questions Banking Insurance HootSuite 104

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

UGC 222

UGC Content Bazaarvoice Hashtag 222

Sprout Social

JANUARY 19, 2023

And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution. To prevent metaverse crimes, consider using two-factor or multi-factor authentication as a preventative control against account takeovers.

Brands 118

Brands Avatar How To Privacy 118

Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. Besides connecting with your target audience, UGC also helps you to boost your brand awareness and facilitate more sales. One of the top brands that utilize UGC effectively is GoPro. With over 1.2

Engagement 52

Engagement Hashtag UGC Trends 52

Sprout Social

OCTOBER 13, 2022

other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. Creating an engaged brand community requires building an emotional connection with your followers, whether you pull at their heartstrings or make them laugh until they cry. All about the “a” word: authenticity. social media managers.

How To 142

How To UGC Authentication Campaign 142

Hootsuite

JUNE 29, 2023

For instance: Patagonia is beloved for its commitment to the environment (it even landed at #3 on the 2022 Axios-Harris poll of the most reputable brands in America). View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive.

Reputation 106

Reputation Strategy Brands HootSuite 106

Pixlee

FEBRUARY 3, 2022

If you have a big product launch coming up, or a special seasonal sale, or simply want to foster community on a deeper level, a new email mockup could be the answer to boosting engagement. UGC is 35% more memorable than other types of content, and 50% more trusted, so it’s a no-brainer to use in your email mockup.

UGC 74

UGC Discount Curation Influencer 74

Sprout Social

SEPTEMBER 7, 2021

In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. What this means for 2022: By leveraging user-generated content for social campaigns, brands can build trust and credibility with their target audience while demonstrating the capabilities of a new product.

Campaign 136

Campaign Social Media Collaboration Apple 136

Sprout Social

MARCH 27, 2023

The Sprout Social Index™ 2022 revealed that many organizations’ social strategies are already informed by teams outside of social—including customer service, corporate communications, product development, HR, R&D and sales. So, tapping into UGC is a win-win-win. Think infographics and how-to videos.

Campaign 131

Campaign Social Media UGC Metrics 131

Hootsuite

JUNE 21, 2022

But it presents an incredible opportunity to try something fun and be authentic. TikTok research validated this—65% of TikTok users agree that professional-looking videos from brands feel out of place or odd on TikTok, according to research (Marketing Science Global Community and Self-expression Study 2021). Authentic works best.

HootSuite 84

HootSuite Trends UGC Authentication 84

Hootsuite

JUNE 29, 2021

Authenticity builds trust. Source material for posts: Create a contest or use a hashtag to source user-generated content (UGC) you can share. Savvy marketers have embraced this key benefit of social media for business: by 2022, advertisers are expected to spend over $56 billion on promoting products over social.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145