Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

agora pulse

FEBRUARY 22, 2020

The Gartner CMO Spend Survey for 2019-2020 found that 61% of CMOs expected their marketing budgets to increase in 2020 , but social media spending overall averaged 11-12% of total marketing budget. Social media advertising investments will continue to grow, with a 17% compound annual growth rate from 2016 to 2021. Example: FIFA Museum.

Social Media 175

Social Media UGC Tips CPM 175

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 114

Brands Avatar How To Privacy 114

Social Media Strategies Summit

JANUARY 26, 2023

Poll: Let group members start surveys. Go Live Within the Group Live video streams are increasingly popular with marketers, representing almost one-fifth of all videos posted on Facebook in 2021 — up by 55% year on year. Files: Permit for members to share files within your community. GIFs: Enable members to post GIFs.

Groups 237

Groups Groups Communities Engagement 237

Sprout Social

JANUARY 19, 2022

consumers in a recent Sprout survey had seen an ad for irrelevant products or services. — Wawa (@Wawa) November 22, 2021. There’s nothing wrong with creating product launch posts on the fly or day-of using user generated content (UGC). Posted by Nisolo on Saturday, December 18, 2021. Define your audience.

Products 132

Products Social Media FAQ Sentiment 132

agora pulse

DECEMBER 13, 2018

It’s projected to more than double in growth by 2021 to become a $70+ billion industry. FUN FACT: Only 19% out of 5,000 people surveyed had a negative perception of chatbots. User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. Takeaway: Invest in UGC.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

SEPTEMBER 7, 2021

— nba paint (@nba_paint) August 21, 2021. 6 social campaigns that captivated the internet in 2021. — isa (@_isa0k) June 14, 2021. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. — Anheuser-Busch (@AnheuserBusch) June 2, 2021.

Campaign 132

Campaign Social Media Collaboration Apple 132

Sprout Social

JULY 1, 2021

The types of social media content marketers find most valuable in 2021. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey. Text-based posts. Y’ALL WE DID IT.

Types 140

Types Social Media Content UGC 140

Sprout Social

OCTOBER 13, 2021

— meredith kahn (@m_kahn) June 14, 2021. — Walmart (@Walmart) August 27, 2021. More than half (54%) of Facebook IQ survey respondents said they bought items in the moment or sometime after seeing a product or service on Instagram. Shoppable UGC. The latest option in the mix? Social commerce. Shoppable video.

Buy 136

Buy Brands Apparel Content 136

Sprout Social

JANUARY 5, 2021

Case in point, consider the skepticism of the platform in 2019 versus its rapid approach toward one billion active users in 2021. Social media is the perfect place to pick your customers’ brains without having to hit them with a survey or questionnaire. What’s your go-to Trello tip? ?. — Trello (@trello) November 11, 2020.

Strategy 129

Strategy Content How To Trends 129

Oktopost

MAY 2, 2023

By 2021, almost half of marketers had embraced social listening. From curating strong UGC (user-generated content) to identifying key areas for thought leadership, it’s the best place to gather ideas and resources. By the spring of 2022, that number had risen to more than 60%.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Sprout Social

MARCH 27, 2023

Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources. So, tapping into UGC is a win-win-win.

Campaign 126

Campaign Social Media UGC Metrics 126

Hootsuite

APRIL 14, 2021

Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. On February 9th, the year of our lord 2021, Weetabix gifted the internet with this monstrosity. Weetabix (@weetabix) February 9, 2021. R/GA (@RGA) February 18, 2021.

Social Media Management 133

Social Media Management Social Media HootSuite Template 133