Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram had over 2 billion monthly users in 2021, so it’s an easy way to reach a large audience. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JANUARY 19, 2022

consumers in a recent Sprout survey had seen an ad for irrelevant products or services. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. — Wawa (@Wawa) November 22, 2021. Posted by Nisolo on Saturday, December 18, 2021.

Products 129

Products Social Media FAQ Sentiment 129

Sprout Social

SEPTEMBER 7, 2021

— nba paint (@nba_paint) August 21, 2021. 6 social campaigns that captivated the internet in 2021. — isa (@_isa0k) June 14, 2021. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. — Anheuser-Busch (@AnheuserBusch) June 2, 2021.

Campaign 129

Campaign Social Media Collaboration Apple 129

Oktopost

MAY 2, 2023

By 2021, almost half of marketers had embraced social listening. Social media monitoring is great for keeping an eye out for those times when you need to be reactive, such as a negative shift in sentiment. By the spring of 2022, that number had risen to more than 60%. No, although the two terms are sometimes confused.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Sprout Social

JANUARY 5, 2021

Case in point, consider the skepticism of the platform in 2019 versus its rapid approach toward one billion active users in 2021. Social media is the perfect place to pick your customers’ brains without having to hit them with a survey or questionnaire. What’s your go-to Trello tip? ?. — Trello (@trello) November 11, 2020.

Strategy 126

Strategy Content How To Trends 126

Sprout Social

MARCH 27, 2023

Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources. So, tapping into UGC is a win-win-win.

Campaign 123

Campaign Social Media UGC Metrics 123