Social Media Strategies Summit

DECEMBER 14, 2023

A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy. Highlighting UGC, prioritizing customer-oriented resources, and putting user needs before profits are just some of the tactics that work. 61% are happy to recommend products made by brands they trust.

Content 221

Content Marketing Loyalty Collaboration 221

agora pulse

DECEMBER 13, 2018

It’s projected to more than double in growth by 2021 to become a $70+ billion industry. FUN FACT: Only 19% out of 5,000 people surveyed had a negative perception of chatbots. User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. Takeaway: Invest in UGC.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

JULY 1, 2021

The types of social media content marketers find most valuable in 2021. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey. Text-based posts. Y’ALL WE DID IT.

Types 140

Types Social Media Content UGC 140

Sprout Social

OCTOBER 13, 2021

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. — meredith kahn (@m_kahn) June 14, 2021. — Walmart (@Walmart) August 27, 2021. Shoppable UGC. The latest option in the mix? Social commerce. Mark your calendars for Sept.

Buy 136

Buy Brands Apparel Content 136