Social Media Strategies Summit

DECEMBER 14, 2023

A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy. Highlighting UGC, prioritizing customer-oriented resources, and putting user needs before profits are just some of the tactics that work. 61% are happy to recommend products made by brands they trust.

Content 221

Content Marketing Loyalty Collaboration 221

Sprout Social

SEPTEMBER 7, 2021

— nba paint (@nba_paint) August 21, 2021. In this article, we’ll break down six standout social media campaign ideas from the past year to learn what makes them so successful and what they reveal about the future of social campaigns. 6 social campaigns that captivated the internet in 2021.

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Campaign Social Media Collaboration Apple 129

Sprout Social

JULY 1, 2021

We’ll show you two ways to find the best types of content that will grow your business: the first is based on data from the Sprout Social Index™, Edition XVII: Accelerate , provided by marketers on their most valuable content types; the second uses social analytics to analyze your social data. Text-based posts. Y’ALL WE DID IT.

Types 139

Types Social Media Content UGC 139

Sprout Social

MARCH 27, 2023

“Edutainment” content—social posts that entertain and educate—is perfect for this journey stage. Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. So, tapping into UGC is a win-win-win. Think infographics and how-to videos.

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Campaign Social Media UGC Metrics 123