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Sprout Serves: Our commitment to giving back

Sprout Social

With the support of our executive and DEI leadership teams, we formed a committee of Sprout team members who wanted to take on the task of implementing a structure and resource hub that would help every employee feel confident in volunteering, no matter what part of the globe they reside in. What we’ve accomplished so far. 2021 and beyond.

Committee 111
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Need to Fundraise? Stick With What Works!

SocialFish

In this article, I will list the best and simplest fundraising ideas for 2020-2021. Group members simply sell a selection of delicious cookie dough flavors from an order-taker, and collect their funds on the spot. Your group makes up to 50% profit on sales – not bad! A group can buy as little as 1 master case at time.

Delicious 130
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Need to Fundraise? Stick With What Works!

SocialFish

In this article, I will list the best and simplest fundraising ideas for 2020-2021. Group members simply sell a selection of delicious cookie dough flavors from an order-taker, and collect their funds on the spot. Your group makes up to 50% profit on sales – not bad! A group can buy as little as 1 master case at time.

Delicious 130
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. If 2020 has made anything clear, it’s this: Digital transformation can’t wait. Our new research reveals it’s time to rethink this assumption. Get the report now.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships.

Marketing 144
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

In 2020, we moved to our events being held almost exclusively virtually, which lowered the bar even more for how easy it was to do. We reached out to people with strong networks to be part of our selection committee in the hopes that they would help us get the word out. Again, this was surprisingly simple to launch.

Brands 82