Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. In early 2019, we were all talking about the disaster that was Fyre Festival. Source: Hubspot Facebook. Source: Square.

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B2B Social Media Brands Hubspot 150

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Robert Cialdini first explained the concept of “social proof” (sometimes called “informational social influence”) in his 1984 book “Influence.” Sharing case studies from clients.

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Hootsuite

MARCH 16, 2020

These can include a shoppable component for retailers. . Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . Once you have finished creating your ad, you can use TikTok’s ad preview tool to see how your ad will look on mobile devices.

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Social Media Strategies Summit

OCTOBER 16, 2019

In 2019, second-quarter revenue increased 48% to $388 million. Snapchat reached 190 million daily users in Q1 of 2019. trillion annually, representing 30% of total retail sales. Once considered a niche platform for the young, Snapchat has grown to control a considerable piece of the social advertising pie. billion Snaps daily.

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Sprout Social

JUNE 30, 2020

Jolie has been with the company for six years and throughout that time has been responsible for running the coffee chain’s social platforms, influencer strategy and PR. It can be difficult in the retail coffee space to find a benchmark of good social metrics,” Jolie says. How will you champion the influence of social?

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Oktopost

DECEMBER 1, 2020

Marketing psychology: how your customer is influenced . Your marketing team can use this to predict how customers will react and find ways to influence their behavior. . This case study is based on one of the largest European electronics retailers. Reasons why you should shop with this particular retailer .

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Sites Marketing Case Study Discount 69

Hootsuite

JULY 2, 2019

The 2019 Edelman Trust Barometer found that 67% of employees expect their employer to have “a greater purpose” and their jobs to have a “meaningful societal impact.” A post shared by Alana E (@alanamonique6) on May 22, 2019 at 12:36pm PDT. Identify potential influencers within your workforce. Make workplace culture a priority.

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Sprout Social

AUGUST 1, 2019

Reviews have only become more accessible with the proliferation of mobile apps and the addition of readily visible ratings in search results. A majority of 68% surveyed said a positive review would influence a decision to use a local business while 40% said negative ones would make them not patronize a business.

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Review Strategy Hotels Survey 101

Social Media Strategies Summit

JANUARY 2, 2020

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. According to the National Retail Federation , 56% of gift-givers began their holiday shopping in early November and an estimated 190 million consumers shopped between Thanksgiving Day and Cyber Monday. View this post on Instagram.

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Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Mobile shopping also increased, especially with some of these new-to-online shoppers. Holiday 2020: A New Landscape.

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Hootsuite

DECEMBER 10, 2019

Like other social media networks, it’s a place to connect with friends and influencers. From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. As of late 2019, Shop the Look ads are still being rolled out across the platform. What makes a good pin?

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Waxing UnLyrical

MAY 31, 2018

Remember, people could view your live stream on a huge monitor, as opposed to a mobile device.) Live streaming is definitely one “shiny new thing” people are interested in, but influencer marketing is also on the rise. Problem #4: Influencers don’t always disclose! Stream from an area you can control. Storyboard the shot.

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Creative Commons Skills Influencer Hashtag 179

Later

JANUARY 2, 2019

Wondering what the big Instagram marketing trends for 2019 will be? From Instagram Stories stickers to “nano-influencers,” these predictions will help you know what to focus on in 2019, where the industry is headed, and how you can improve your Instagram skills for the year ahead: #1: Instagram Engagement Moves from Likes to Stickers.

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Trends Instagram Marketing Authentication 94

Later

FEBRUARY 13, 2019

It’s 2019 and learning how to schedule Instagram posts for free is still one of the best ways to save time, increase your productivity, and stay connected with your Instagram followers. If you prefer to receive a mobile push notification instead, you can easily toggle between the two options when scheduling your posts!

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Later

JANUARY 23, 2019

Tagging other accounts in your stories is also useful if you’re running a takeover or influencer campaign. Speaking of influencers, Instagram’s new paid partnership feature makes it super easy to tag businesses in your sponsored Instagram Stories! Canva’s mobile app is fantastic for creating stunning social media graphics.

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Instagram Template Templates Hashtag 104

Hootsuite

JULY 7, 2020

In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. Because hashtags play a central role in mobilizing movements, the term is often used interchangeably with hashtag activism. . — Lush North America (@lushcosmetics) September 19, 2019. A note from Fohr.

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Hootsuite

MARCH 2, 2020

TikTok calls itself the “destination for short-form mobile videos.” Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin. — sarah fowerbaugh (@sarfow11) August 12, 2019. Check out the TikTok Top 100 of 2019 here. million.

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Later

MAY 8, 2019

The Rise of Influencer Marketing For Fashion. To no surprise, celebrities like Kylie Jenner and Kim Kardashian drove some of the biggest spikes in search, influencing shoppers around the world: View this post on Instagram. A post shared by REVOLVE (@revolve) on May 6, 2019 at 10:12am PDT. How Fashion Brands are Using IGTV.

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Hootsuite

AUGUST 11, 2020

A post shared by Instagram’s @Creators (@creators) on Nov 20, 2019 at 2:28pm PST. influencers ) to follow. Work with influencers in your niche. We’ve got a whole guide on Influencer marketing to help you out. If you’re a retail brand, for example, you might want to test posting during lunch times.

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Later

DECEMBER 13, 2019

Influencers were the first to jump on the trend — Jenna Kutcher , Elise Darma , Quigley Goode , and Sarah Nicole Landry of @thebirdspapaya all share lengthy captions on their posts to give greater insight into their world or to share their knowledge. . A post shared by Patagonia (@patagonia) on Aug 11, 2019 at 2:51pm PDT.

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