Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following.

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Social Media Authentication UGC Communities 96

Pam Moore

MARCH 23, 2016

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas. The topic of conversation is “The future of brand experience.” The future of marketing is brand experience. Customer experience is your brand.

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Later

FEBRUARY 15, 2021

How to Use TikTok for Your Brand. Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. Now, when people visit your page, they’ll get key information about your brand right away. Here, you’ll see popular hashtags, sounds, and effects.

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Film Trends Hashtag Curation 100

Ignite Social Media

SEPTEMBER 23, 2016

Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. You may think including these “holidays” in your content calendars are an easy way to make your brand feel relatable by participating in the conversation of the day. Brands Using Bae.

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Trends Social Media Brands Social Media Management 60

Buffer Social

APRIL 10, 2017

Lauren shares insights into the success Merriam-Webster has experienced since they began experimenting with developing a unique and memorable brand voice and how your brand can find and develop your own. You’ll also learn other great insights like: How brands and businesses can build a voice of their own. Be authentic.

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Brands Construction Social Media Management Social Media 96

Keyhole.co

JANUARY 6, 2022

This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. You can optimize your videos on TikTok using the trending hashtags to make them discoverable. There are countless benefits of using TikTok for Business to market your brand. TikTok For Business Makes Marketing Easy.

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Marketing Hashtag Trends Influencer 52

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. This campaign vastly contributed to the brand’s online popularity.

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Influencer Social Media Strategy Marketing 59

Likeable

MARCH 26, 2019

In 2016, a new video sharing mobile app named Douyin launched in China. Challenges are the norm, usually grouped together with a hashtag. Should brands pay attention to TikTok? Yes, but brands need to be smart in their execution. Vine was shut down in early 2017, and Musical.ly What is TikTok? Thanks to its Musical.ly

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Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. The brand then curates and posts the best ones on its social channels.

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Social Media Strategy Sports Meme 52

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Try it now for free. Sean McCabe.

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Instagram Influencer Brands Upcoming 69

Hootsuite

SEPTEMBER 10, 2019

This guide will cover how your brand can benefit from a social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Build brand affinity. Takeover hosts can have a halo effect for your brand. Why run a social media takeover? Increase exposure.

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Social Media How To Hosting Hashtag 111

Sprout Social

OCTOBER 14, 2016

Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. To ensure maximum visibility, maintain a content calendar and pay attention to every post variable including which types of images, captions and hashtags are most popular with your audience. Pay Attention to Everything.

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Instagram UGC Hashtag Community building 40

Convince & Convert

MAY 9, 2016

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. Suggested Replies analyze a brand’s Twitter history. How Are Brands Using Suggested Replies?

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Authentication Social Media Management Travel Proposal 60

Sprout Social

DECEMBER 19, 2019

Not only that, but the platform has also allowed for landscape video content , making it even easier to share existing video content your brand has already created. So what does this mean for your brand? Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019.

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Trends Instagram Meme Authentication 93

Hootsuite

AUGUST 15, 2022

Instagram Reels’ debut, for example, happened in 2020, and TikTok was first released in 2016). Add a description, hashtags, and choose your audience. Your final step to creating a Facebook Reel is to add a description and hashtags and decide who gets to see your art. Your content reflects your brand.

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Facebook How To HootSuite Instagram 98

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Start by looking at your biggest fans and brand mentions, or use a content collection and curation platform to automatically pull in this bank of media. Use Hashtags Correctly. Post at the Right Time.

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Instagram UGC Apparel Hashtag 52

Sprout Social

APRIL 19, 2017

Whether it’s learning more about your target audience so you can better serve them, building awareness for your brand or retaining existing customers, social media now has a hand in nearly every part of your business that involves customers. Social media is an excellent way to build awareness for your brand.

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Social Media How To ROI Hashtag 105

Sprout Social

AUGUST 26, 2016

We know hashtags and bright photos are necessary for success on Instagram. With an individual’s permission, publish their content on your brand’s account and give their Instagram handle a thank you and shoutout. — Josh Kohnert (@JoshKohnert) August 24, 2016. — Jose Watson (@Josewats) August 24, 2016.

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Engagement Content Metrics Hashtag 40

Hootsuite

MAY 13, 2020

Beyond their role as effective brand ambassadors, influencers are also just good marketers. Same goes for brands. In response, platforms are doubling down on “creator hubs” that make it easier for creators and brands to connect. Here’s three new updates to ensure we support the branded content ecosystem:? ? important; }.

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Influencer Trends Marketing Guidelines 145

Buffer Social

AUGUST 29, 2016

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Track Maven. NASA ( @nasa ).

Instagram 75

Instagram Influencer Brands Upcoming 75

Mindjumpers

DECEMBER 9, 2015

Brands have realized that social media is not only about posting brand updates, but also about driving engagement by creating meaningful conversations. In our country of diverse culture, language and practices, brands are developing customized content, which is both relevant and appealing.

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Social Media Trends Mobile Social Networking 100

agora pulse

DECEMBER 13, 2018

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. Live Streaming Gets Authentic. 80% of audiences would rather watch a live video from a brand than read a blog.

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Social Media UGC Adwords Influencer 132

Pixlee

FEBRUARY 25, 2020

And for good reason – TikTok offers some compelling statistics that marketers are noticing: TikTok is one of the hottest social media platforms at the moment, with more than 800 million active users worldwide despite being launched in 2016. Brand : Too Faced (cosmetics). Brand : F’real (milkshakes, smoothies, and frozen coffee).

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Influencer Campaign Marketing Case Study 66

Later

JANUARY 1, 2020

It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. Like most Instagram marketing trends, the teens are behind this one, favoring minimal edits to photos that produce a more organic, authentic look. View this post on Instagram. View this post on Instagram.

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Trends Instagram Marketing Influencer 87

Later

OCTOBER 29, 2019

So here’s the truth about 12 BIG Instagram myths — so you can start growing your brand on Instagram with confidence: Instagram Myth #1: Instagram is Shadowbanning Business Profiles. This is a brand new rumor on the scene and we wanted to investigate it! . Instagram Myth #3: Instagram Is Penalizing Your Stories Views .

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Instagram Hashtag Feed Feedly 76

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Need help getting started? Define Your Objectives. Curate Your Feed.

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Instagram Tips UGC Hashtag 40

Sprout Social

SEPTEMBER 22, 2016

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. User-generated content on Instagram is significant for any brand’s social strategy because it’s authentic. Leverage User-Generated Content.

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Communities Instagram Bazaarvoice UGC 40

Later

OCTOBER 22, 2020

Authenticity on Instagram is all about being true to your brand voice and not being afraid to speak openly about the topics you care about. The power of authenticity on Instagram is massive. in under 2 years — shares her top 5 tips on how to grow your Instagram community in an authentic way.

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Authentication Instagram Content How To 76

Later

MARCH 30, 2020

To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: Nearly three-quarters (73%) of teens say that Instagram is the best way to reach them about new brands or products — only 12% cite Facebook as the best way. Source: eMarketer. #4:

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Statistics Social Media Marketing Instagram 67

Convince & Convert

MAY 2, 2016

Every employee who uses social media has followers, and by sharing posts with these followers, you are opening up your brand to an audience you may not have reached otherwise. With every new employee brings the opportunity to make your brand known to more people and to expand your content reach. Gain Trust and Credibility.

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Loyalty Social Media Engagement Training 60

Buffer Social

DECEMBER 4, 2016

Have you ever considered starting a podcast for your personal brand or business, but aren’t quite sure where to begin or what results to expect? 3 Key Takeaways for Marketers and Brands Looking to Start a Successful Podcast. Tack – Get authentic content power to your marketing. That is up from 17% in 2015.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Buffer Social

SEPTEMBER 27, 2016

Brian’s #ThinkLikeAFan philosophy has powered storytelling campaigns for Fortune 50 enterprise companies and he is slated for more than 40 keynotes in 10 different countries in 2016. Plus, some more of the great things you’ll learn: How to find an authentic social media strategy that works best for you. Enjoy the show?

Social Media 40

Social Media Influencer Social Media Management Engineering 40

Bill Hartzer

NOVEMBER 15, 2023

In an exciting move for content creators worldwide, Planoly, the pioneering social media management tool created by creators for creators, has just unveiled a transformative brand relaunch. Users can access essential content creation tools such as Canva integration and a hashtag manager, all within a single, streamlined workspace.

Social Media 95

Social Media Authentication Social Media Management Film 95

Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. The right viral content can help brands gain mega fanbases. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. Map out their digital journey with your brand.

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How To UGC Authentication Campaign 142

Oktopost

MAY 30, 2022

Once considered a novelty social media platform for trendy dance videos, TikTok has taken the internet by storm since its inception in 2016. Marketing on TikTok is different from marketing on any other social media platform because the application champions authenticity, creativity, and emotion.

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B2B Examples Marketing Small Business 111

Hootsuite

AUGUST 18, 2020

Despite being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers and brands. Brands like Sephora , Walmart , and Beardbrand are already using Reels. How can you, as a brand, use it in your marketing strategy? Find reels that use particular audio or hashtag. How does it work?

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Instagram Hashtag Delicious Feed 145

Hootsuite

JULY 8, 2019

An Instagram takeover is when someone temporarily takes over another account to create and share content—usually on behalf of a brand. As with a crossover episode of two great shows (like the COPS episode of X-Files ), it adds excitement and novelty to your content calendar , and gives your brand a big boost in the process.

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Hosting Instagram How To Hashtag 111