Social Spotlight: Adobe and How to Borrow from B2C
Sprout Social
FEBRUARY 27, 2020
, but B2B social marketing comes with a set of unique challenges. It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. UGC can mean many things, especially in B2B. Too much of B2B marketing is functional, devoid of basic human emotion.
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