2009 B2B Fashion Reputation 
Convince & Convert
MARCH 4, 2010
Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.
Convince & Convert
JUNE 22, 2010
Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.
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Convince & Convert
FEBRUARY 10, 2010
But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. I’m excited to see what these guys add next.
Convince & Convert
MARCH 25, 2010
Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time? All rights reserved.
Convince & Convert
AUGUST 19, 2010
You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It makes sharing simple. As Brian Solis has written about a lot, social optimization needs to be simple. With the second “your story is live, now share it&# email and links, Western River is doing this perfectly. All rights reserved.
Convince & Convert
JUNE 3, 2010
In true big coporate fashion they ignore the little guy. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# GM ran commercials recently on “paying back their loans in full&# which is not entirely true ( [link].). All rights reserved.
Convince & Convert
MAY 11, 2010
For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Is there no place for old-fashioned “selling&# using social media? Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Remember the cold call?
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