Buzz Marketing for Technology

AUGUST 11, 2010

1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision. And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook.

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

OCTOBER 6, 2010

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Will Facebook replace your B2B Marketing email system?

Facebook 260

Facebook Applications Yahoo Social Networking 260

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm Theme: Pressrow.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Justin Levy

JANUARY 11, 2010

: I really appreciate all of the meaningful conversations that we have in the comments of this w [link] This comment was originally posted on Twitter [link] staciechalmers He is gr*8 for social media B2B, B2C RT @justinlevy: Would U mind taking a minute to subscribe, if you’re not already?

Feed Reader 133

Feed Reader Google Reader RSS Flickr 133

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009.

B2B 177

B2B Hubspot Class Forums 177

Mindjumpers

APRIL 14, 2011

The company was established in December 2009 by Nick Johnson , and until now Useful Social Media has put together two conferences about social media in marketing and communications relation. The first one was in June 2010 in New York City and the second one was in London in November 2010. . - The Corporate Social Media Summit 2011.

Social Media 215

Social Media Conference Report Upcoming 215

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 07 pm My Contribution at PaulWriter.com Jump to Comments I was given a kind invitation by Padmaja Nagarur from Paul Writer Strategic Services Pvt.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Without further ado, I now present to you the best internet marketing posts of 2009. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. And like last year, I have a gift for you. Every year, I read hundreds (thousands?) So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Well anyway, I wanted to start the first week of the new year with some things you might have missed that are worth sharing. BTW she mentions one of my posts.

Flash Mob 164

Flash Mob Sites URL API 164

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. .&# Share this on Mixx.

ROI 193

ROI Social Media Vocus Metrics 193

Mindjumpers

JANUARY 3, 2011

Although the use of ‘new media’ like social networks, blogs, mobile channels and online games (all of which you cannot really call new anymore) has grown significantly since the 2009 edition of the report (an increase of 48%), it is and remains difficult for companies to deserve loyal followers. companies. with 77% of the respondents.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Buzz Marketing for Technology

OCTOBER 7, 2008

One thing I am investigating and heavily considering for 2009 is a Virtual Events Strategy. Stuart has spent his working life in the B2B media space. So I can't help but think there must be something redeeming here for businesses. It's like a virtual tradeshow but a space all your own for your own business events.

Eventful 109

Eventful Strategy Virtual World B2B 109

Convince & Convert

MARCH 2, 2015

Instead, Erik takes it back to basics and gives the same advice we’ve all been hearing since 2009: You’ve got to really listen, interact, and engage. Content Pros Podcast b2b marketing b2c marketing content creation content marketing content pros digital marketing' highlight to tweet). ” (highlight to tweet). .”

Content 60

Content Marketing B2B Journal 60

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. I know of THOUSANDS of unique, exciting activities in areas all over the country that charge less than $50 for people to participate in.

Klout 100

Klout Eventful Policies Hosting 100

Convince & Convert

FEBRUARY 3, 2011

In 2009, there were 1,147,910 households with a TV in metropolitan Charlotte, North Carolina. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. And there isn’t going to be.

Nielsen 146

Nielsen Company Social Media Metrics 146

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall. Read All About It!

Class 144

Class Creative Commons Postrank Conference 144

Convince & Convert

MARCH 30, 2015

So, he lived on Twitter for 30 days – really lived , tweeting 7,000 times in January 2009. ” Content Pros Podcast b2b marketing content creation content marketing content pros digital marketing social media' But as a marketing consultant, he knew he needed to be able to truly speak to the pros and cons of the platform.

Content 60

Content How To B2B Hosting 60

Convince & Convert

APRIL 13, 2015

In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. Social Pros Podcast b2b marketing content creation content marketing digital marketing social media Social Media Marketing Social Pros thought leadership' Dorie is determined to meet her, one way or another. See you next week!

Proposal 60

Proposal Consultant Insurance B2B 60

Writtent Blog

JULY 10, 2013

41% of B2B buyers access content marketing through a smartphone. US mobile ad spending has increased 400% since 2009, and shows no signs of slowing in growth. Email marketing, particularly in the B2B realm, used to be heavily restricted by business hours. (Source: UberFlip ). Source: Loyalty360 ). Source: Velocity Partners ).

Statistics 108

Statistics Mobile comScore Marketing 108

Pam Moore

FEBRUARY 24, 2018

Every social media keynote presentation deck since 2009 includes a slide on how important valuable content that engages your target audience is to success in using social media for business. Does this mean they are not in the B2B camp that is watching our LinkedIn videos earning between 10,000 and 50,000+ organic views each?

Feed 167

Feed Feedly Metrics News 167

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

If you ask me ‘do you do B2B marketing?’ Tamar is also the author of The New Community Rules (July 2009). However, there’s a particularly American trait which Europeans/Britons spot quickly which is over-confidence and sounding expert but, after questioning, we find the knowledge is wafer thin.

Brands 236

Brands Handbook MySpace Construction 236

Koka Sexton

DECEMBER 20, 2009

99 best social-media and PR posts of 2009 – Holy Kaw! The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. Here’s the Top 10 reasons why. Leave a comment! We appreciate it.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

99 best social-media and PR posts of 2009 – Holy Kaw! The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. Here’s the Top 10 reasons why. Leave a comment! We appreciate it.

List 96

List Social Media Case Study Wiki 96

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. Number of Nielsen households among them?

Klout 159

Klout Nielsen Influencer Social CRM 159

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams. A bout Megan Jasin.

Reputation 47

Reputation Authentication Small Business Social Media 47

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). All rights reserved.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Myrland Marketing

APRIL 6, 2010

Get a facebook page and a twitter address, and then use an app called “Tweetdeck&# – this enables you to monitor “tweets&# and facebook comments.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Convince & Convert

SEPTEMBER 22, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

AUGUST 16, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JUNE 17, 2010

Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. [link] [link] Lisa Diomede A super thought-provoking post from @jaybaer: Is Your Twitter Addiction Paying Off? Roberts @njmirolo Always fun!

Twitter 125

Twitter Metrics Social CRM Consultant 125

Diva Marketing Blog

MAY 12, 2013

We had those conversations with Vox between 2006 and 2009, which predated Facebook with sharing to different audiences. How Do You Build B2B Relationships Using Social Media? Facebook, Yahoo, Google and others have a lot to learn from these guys. Social media are still about people-to-people conversations.

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Diva Marketing Blog

MAY 20, 2016

He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled "The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media," published by John Wiley and Sons in 2009.

Domain Name 71

Domain Name Content Marketing Real Estate 71

Convince & Convert

JULY 5, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. All rights reserved.

Social Media 123

Social Media Social CRM Strategy Consultant 123