Waxing UnLyrical

AUGUST 2, 2018

Create a group of “client insiders” to provide you with feedback on new products or services. Divvy up your target markets based on interests, demographics, job title, industry – whatever parameters make sense – and create content and offers that are specific to each segment’s needs. Segment your target markets.

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Content Brands Findability Marketing 124

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Take a look at what software maker Salesforce does with its story: The Fourth Industrial Revolution is changing the way people work, using robotics, AI, the Internet of Things, and more.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

JANUARY 24, 2012

What a segment of this industry apparently doesn’t understand is that bloggers, reporters, commentators, anyone you’d define as a journalist, don’t owe us – PR pros – a damned thing. Animosity and a deep distrust of the other group has taken root because of this.

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Journal Flickr Social Media Management Report 234

Waxing UnLyrical

APRIL 12, 2011

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? The problem with surveying is that it, allegedly, takes too long. Sound like a pain in the butt?

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Survey Focus Group Proposal Education 231

Waxing UnLyrical

JUNE 19, 2012

Now, I’m used to getting bad pitches on a regular basis (which is an extremely sad thing to admit as a state of regularity for the public relations industry), but this one made even my jaw drop: Hello, My name is and I am the current intern at __. I look forward to hearing from you soon! It didn’t. Do unto others.

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Press Release Aggregator Industry Flickr 242

Waxing UnLyrical

NOVEMBER 29, 2011

Very few of the groups representing tech industries were using them. It is also a great option for groups who don’t have the budget to redesign their display banners. Many of the groups were providing QR codes with links to non-mobile sites. Image: Optiscanapp via Flickr, CC 2.0. Here is what we found out: 1.

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iPhone Flickr Groups Groups 168

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. It’s time for the next big leap in the way PR agencies work in India.

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comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

MARCH 19, 2014

We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. Louis headquarters, and the Missouri Chamber of Commerce and Industry. Guest Post by Jen Zingsheim Phillips. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

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Training Privacy Applications Social Media 211

Waxing UnLyrical

MARCH 28, 2017

Trying to help our industry do better and prove value. The flip-side of perfect is perfectly awful—so, the group exchanged its thoughts on what constitutes the worst PR measurement practices they’ve seen, including *clears throat and then ducks* AVEs: A3: AVE cited by big PR firms in Silver Anvil award entries. measurePR. —

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Consultant Skills Research Industry 100

Waxing UnLyrical

JULY 18, 2012

I had so many questions I wanted to ask him about his experience in the food truck industry from a public relations and social media perspective. Why did you first get involved in the food truck industry? It’s very rare; and that’s why I got started in the food truck industry. Umm, how cool is that?! Image: Courtesy of Jamie R.

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Industry Skills Blogger Travel 235

Waxing UnLyrical

MARCH 16, 2012

The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”. Louis headquarters, and the Missouri Chamber of Commerce and Industry. Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on March 6 to do just this.

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Flickr Analysis Hashtag Questions 205

Waxing UnLyrical

APRIL 30, 2012

Checking out that networking group across you’ve heard good things about? Clients in many fun sizes, industries, and locations reach her through the Web. And looking at the same trees for that long – although it’s hard, busy work – starts to give us an itch. You can also connect with her on Twitter.

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Small Business Patterns Flickr eBook 233

Waxing UnLyrical

MAY 20, 2011

I miss the excellent speakers and camaraderie, but Debbie’s tweets allow me to maintain a connection to the group and continue learning from my desk 230 miles away in New Jersey. The next time you head to a PR or Marketing industry event (be it a luncheon, conference, awards ceremony, etc.), please take a moment to add the hashtag.

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Resources eBook CSR Social Media 251

Waxing UnLyrical

JANUARY 23, 2015

Industry groups (such as PRSA and AMEC) have really ramped up efforts to educate pros on smart measurement. And I’d love to know what you think is on the horizon for our industry. It’s fascinating in a mind-bending kind of way, if you think about it. Measurement. However, we’re starting to see the pieces come together now.

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Trends Consultant Influencer Education 100

Waxing UnLyrical

MARCH 6, 2012

It wasn’t a link to a “Join me at New Social Group.” The smart professional’s website was packed full of evidence of what the company was capable of, and the blog offered more proof of industry knowledge and practical experience. Clients in many fun sizes, industries, and locations reach her through the Web.

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Social Networking Patterns Flickr Industry 178

Waxing UnLyrical

JULY 23, 2014

The next time you flip on your TV, check out the bottom right hand corner where the network logo (known as a bug in the industry) lives. Let’s try and fill in the blanks with what I have: a boatload of circumstantial evidence and lots of tweets. Many, many, many, many shows have their own hashtag located there.

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Twitter Nielsen Sports Flickr 197

Waxing UnLyrical

MAY 2, 2016

An elite group of Social PR pros found out last year, when I first launched my premiere online course. Why: “Think about your niche market, whether it’s natural food, entertainment or tech, and how you can build your own personal brand within your industry,” says Mercy Chikowore in this still relevant post.

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Hashtag Banking Training Consultant 100

Waxing UnLyrical

NOVEMBER 27, 2012

Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th. Louis headquarters, and the Missouri Chamber of Commerce and Industry. (We fared just fine, but my thoughts remain with those in New York and New Jersey, who bore the brunt of the storm.).

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Analysis Metrics Questions Communities 198

Waxing UnLyrical

AUGUST 19, 2015

The Barcelona Principles of Measurement , a set of seven voluntary guidelines recommended by public relations industry groups for measuring and evaluating public relations campaign results, strongly discourages the use of AVEs and multipliers to measure media results. Presence of key visuals – or spokespeople for the Redskins.

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Report Committee Comparison Journal 100

Waxing UnLyrical

MARCH 24, 2011

That’s nothing compared to other giants in our industry like the proprietor of this blog, Sarah Evans , Lauren Fernandez , Justin Goldsborough , Heather Whaling … I could go on, but you get the picture. He defines success as effectively communicating with those groups on behalf of clients.

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Conference Flickr Meeting Curation 221

Waxing UnLyrical

MARCH 2, 2017

All from “online marketers” who I know many of my peers in the industry scoff at. I know there are people in my peer group who think I’m completely full of it every time I announce a new training, or new program (like The Social PR Apprentice™ , which I literally launched this past weekend).

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Training Banking Consultant Education 100

Waxing UnLyrical

JULY 20, 2016

Agency profitability was a major theme at this year’s PRSA’s Counselors Academy Conference, where industry leaders and consultants ranging from the Tobin Group , Karl Sakas , and others all echoed the same refrain: Agencies looking to be acquired should aim for three back-to-back-to-back years of 20% profitability.

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Waxing UnLyrical

AUGUST 28, 2012

That’s nothing compared to other giants in our industry like the proprietor of this blog, Sarah Evans , Lauren Fernandez , Justin Goldsborough , Heather Whaling … I could go on, but you get the picture. I have a relatively small Twitter network. Right now, I’m following just over 1,300 people and I have in the ballpark of 2K followers.

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Conference Meeting Flickr Curation 186

Waxing UnLyrical

FEBRUARY 7, 2012

But, for the most part they were all people in my industry. But, as the group got larger and larger the content in my feed became homogenized. Sure, I jazzed things up by following people from different sectors (Higher Ed, corporate, not for profit). It certainly wasn’t a bad thing. I learned a lot.

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Social Media Flickr Feed Feedly 182

Waxing UnLyrical

NOVEMBER 7, 2014

I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) If not, you can draft and field a perception survey, which you can ask your client to send to a specific group of recipients, asking them to complete it anonymously.

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Strategy Consultant Research Organization 243

Waxing UnLyrical

JANUARY 8, 2016

Give back to your profession & industry. There are a gazillion groups you can join, whether on Facebook, Meetup… and I’d love you to join my own Social PR Posse group, where we talk about anything and everything related to Social PR. Group calls using Zoom (works great, better than Skype most of the time).

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Statistics Organization Consultant Groups 100

Waxing UnLyrical

FEBRUARY 9, 2015

The thing is, in his case I really mean it as a compliment, because there are not a lot of folk who can not just exist in an industry, but excel in it, for 25 years. He is ardently dedicated to the betterment of the industry, and is one of the nicest people I know. Kristie Aylett. Answer: Boss.

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Social Media Consultant Flickr Communities 100

Waxing UnLyrical

DECEMBER 16, 2015

A lot of innovation isn’t radically new thinking; it’s taking ideas from other industries and applying them where you are. It gives creative confidence to the group. One that’s used by innovators across many industries is the Double Diamond , which includes four steps: discover, define, develop and deliver. Use a design model.

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Tips Project Industry Process 80

Waxing UnLyrical

JUNE 19, 2013

Not only did it provide us with a fantastic opportunity to network but, more importantly, it provided clients of ours like the General Construction Company of Misurata the opportunity to show industry peers from around the world what they are capable of, and that they could be the ideal partner in Libya.

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Construction News Company LinkedIn 182

Waxing UnLyrical

SEPTEMBER 2, 2015

Jargon is the use of words or expressions by professionals within particular groups or industries. It may be best to avoid the use of such words or phrases, or at least be prepared to give an explanation. An example of this is when you go to the doctor and they are explaining the results of your recent blood tests.

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Conversation Flickr Issues Small Business 100

Waxing UnLyrical

JUNE 21, 2011

While a small group of people will understand the value of working with a designer one-on-one, most people would choose option 1… and this is exactly why crowdsourcing sites do so well. They give you one finalized design after going through multiple rounds of revisions and you pay them $10,000. Which are you more likely to choose?

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Crowdsourcing Price Project Meeting 172

Waxing UnLyrical

MARCH 8, 2012

It seems there are also women who can’t handle it; there was a recent report from Australia on “highly feminised [sic] industries dominated by gangs of women and branded ‘pink ghettos.” ” An anonymous (isn’t that convenient?)

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Energy Flickr Fashion Skills 175

Waxing UnLyrical

NOVEMBER 27, 2010

Across any industry. That you are not an island ruling the world but, rather, one in an archipelago of quite delightful islands… that a certain group of people have visited, and been charmed by. Or time zone. The Best could lead you to believe that you have no competition. That you are a law unto yourself.

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Creative Commons Postrank Tourism Flickr 166

Waxing UnLyrical

DECEMBER 14, 2010

In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time). The answers from this group of candidates were generally proceeded by a declaration of love for parties, air-kissing and champagne. An ability to listen.

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Class How To Applications Course 227

Waxing UnLyrical

AUGUST 5, 2015

There may even be peer groups that are more prone to use Snapchat than others. PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In In gaming, Snapchat is looked at as a fad, where retail has embraced it.

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Metrics Marketing How To Engineering 100

Waxing UnLyrical

APRIL 18, 2013

However, it’s really important to start getting to know the people who are making the industry what it is, and that means outside of the parties, etc. – or, maybe, during them – you have to find time to chat one-on-one, or in small groups. That is networking, not collecting and handing out a bunch of business cards.

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Conference Eventful Hotels Meeting 203

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Today, there is no standard set of metrics that all of the PR industry uses to measure campaign success.

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Data Metrics Press Release ROI 231