10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). It’s very easy to just start measuring your ROI by counting how many Twitter followers and Facebook friends you have.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
There remains some debate about whether social media ROI can be measured. ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service. But it doesn’t have to be that way.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. Following are four of those metrics for measuring social media ROI, which we see as of great importance. 1. Social media is all about interactions. Brand Awareness. Crowdsourcing.
The ROI of Knowing Your Social ROI
AUGUST 30, 2016
“Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? In other words, what’s the ROI of knowing your social ROI? The truth is, ROI = impact. Here’s why you should know your social ROI. The next level of “why social ROI matters” goes beyond mere metrics.
PR ROI Means You Have to Do Real Math
OCTOBER 21, 2014
Show me the money. I’m so fed up with communications professionals who don’t know what return-on-investment (ROI) means or how to measure it. ROI = Money As Jason Falls so eloquently put it in, “ If the Metric isn’t Money, You Can’t Measure ROI “: ROI is a financial equation. Anything over 100% is positive ROI.
The ROI of Social Media [#SMMW16 Takeaways]
APRIL 21, 2016
While I have SO many takeaways from the event (let’s just say my mind was blown with all of the great information and superb speakers) in today’s post I want to just touch on one of them – the ROI of social media. But, the ROI of social media isn’t always necessarily quantitative. You can read Mark’s highlights of the speech (in his own words) here.
Earned Media ROI in Three Steps
JANUARY 12, 2015
Obviously leads collected is the most important metric we want to focus on and what will ultimately determine hard ROI. This information can help you see the ROI of your earned media outreach efforts and learn important information to adjust your strategy moving forward. The post Earned Media ROI in Three Steps appeared first on Spin Sucks. What do they read?
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
But we can discuss earned and owned media, the ROI, and how to measure. Owned vs. Earned Media: Measuring the ROI originally appeared on Spin Sucks on September 28, 2011. Communication Measurement Social Media cision earned media forrester owned media paid media ROIMeasuring the return-on-investment for paid, earned, and owned media is not an easy task. Earned Media.
The ROI of Social Media
FEBRUARY 18, 2014
Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. A3: Dancing around ROI. Start dancing WITH ROI. A3 I feel ROI is different for every business and every brand.
Infographic: Social Media ROI
SEPTEMBER 22, 2011
Found this one on social media ROI, a contentious issue for many budget holders. Measurement ROI Social Media social media ROI social media strategyIt appears I’m in a caring sharing mood at the moment. And it’s all about infographics. The ‘Proven Platforms and Emerging Trends’ is interesting. What do you think? If social media is still fairly new for you, my social media strategy … Read more.
From Community to Commerce: Making the ROI Connection
Buzz Marketing for Technology
NOVEMBER 13, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! There is no ROI in social without the “I” – so that means you have to make in investment to get in ROI.
Integrating Listening Into Your Platform for ROI
Buzz Marketing for Technology
JUNE 10, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.
The ROI of Social CRM
NOVEMBER 14, 2012
The ROI of Social CRM. For membership organizations, ROI often comes down to recruiting and retaining members. The ROI of Social CRM from SocialFish. Featured Social CRM and ROIHere are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership program, hosted by Plexus Consulting.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Similar Posts: How to Measure Your Social Media ROI [Infographic]. Stage 1: Launch.
5 Reasons Your Social Media ROI Sucks
OCTOBER 23, 2014
If you follow my goal-related advice above, your metric is going to be closer to the bottom line than reach or fan growth or post likes. I’d like to see you use cost per lead or lead per impression or revenue or ROI. 3. The post 5 Reasons Your Social Media ROI Sucks appeared first on SocialFish. ————-. You Have Lame Goals. Choose Choose Better Ones.
What’s the ROI of your culture?
NOVEMBER 11, 2015
Culture That Works Featured Nimble Nonprofit Social CRM and ROIQuick poll: do these statements accurately describe your organization? We have close to 100% employee engagement (as in your people literally couldn’t imagine working anywhere else). Look around. Are these people really the best in the business?). Sorry to rub it in. Don’t feel bad, though. They are the base of a strong culture.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. The story that emerges is similar to that we’ve seen in other reports: businesses are using social media, want to measure and analyze the results, but don’t have a clear definition for social media ROI , nor do they have a strategy for measuring it.
The ROI Of Social Media [Infographic]
JULY 26, 2012
We like to compare it to the ROI of a your mother because it’s almost impossible to put a value on everything she has done for you throughout your life. This infographic from MDG Advertising does an excellent job depicting the ROI of social media and outlining a new way of thinking for businesses. “What’s my return on investment?” Blog Kelly Rynard
Social Media ROI: Check Before You Start
FEBRUARY 25, 2012
An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.].
The ROI of Pinterest: 5 Must-Reads
APRIL 30, 2012
Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Pinterest: Why It’s Worth The Investment, And How To Get Your ROI.
4 Key Ways to Impress Clients with Your Social ROI
JULY 27, 2016
Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. To look at this more closely, I’ve asked the opinions of three agency experts who have plenty of hands-on experience in measuring social ROI and the challenges that it presents. Those elements are: objectives.
The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
But the ability to calculate true ROI – to assign actual dollars to those clicks and shares – has mostly been limited to e-commerce companies who can successfully close the attribution loop. Influencer Marketing ROI Blows Online Advertising Out of the Water. Influencer Marketing generates as much as 11X banner ad ROI (highlight to tweet, you’ll love it).
How to Amplify Your Content ROI
Convince & Convert
AUGUST 24, 2015
Here’s what you can do to make your content effective at delivering ROI. When your blog fails , how can you deliver ROI from your content? Data and supporting information are needed to measure how your content contributed in delivering ROI to your business. As a content marketer, you have to extend your effort to drive leads, deliver ROI, and achieve a job well-done.
How to Measure CRM ROI for Your Nonprofit
APRIL 6, 2015
But how will you even know your CRM initiative is failing if you aren’t measuring its return on investment (ROI)? What is nonprofit ROI? Measuring ROI is a little more black and white for commercial businesses. An ROI assessment seeks to answer the following questions: What am I getting for my money? But the process doesn’t end with signing a contract. The better way.
Social Media ROI: 5 Must-Reads
APRIL 9, 2012
Here are 5 must-reads on social media ROI that we don’t want you to miss. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Measure Social Media ROI with Google Analytics Social. ROI: Are Your Social Media Efforts Worth the Money?
The ROI of Respect, Listening and Hugs
SEPTEMBER 5, 2011
While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. Here are three metrics which no social analytics tool will consider when calculating ROI, but which I suggest are pretty damn important. Respect.
What’s the ROI of Social Media Silence?
FEBRUARY 21, 2012
Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? ” What’s the ROI of THAT message? ROI social media customer service listeningBut it struck me. Perhaps we are asking the wrong question. ” or “Is it worth measuring?”
How Does Social Listening Change the Way You Do Business (and Create ROI)?
Buzz Marketing for Technology
JANUARY 20, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?
ROI and the Impact of Social CRM [NEW WHITE PAPER]
AUGUST 22, 2011
Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This second paper goes much further, and looks at social CRM in action, through 12 use cases for applying social media to membership management – which is the way that you will get to ROI. DOWNLOAD ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations.
How CMOs Can Prove the ROI of Tech Investments
Convince & Convert
MARCH 4, 2016
Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Image via Unsplash. Aligned Goals. Focused KPIs. Integrated CRM.
Calculate Your Blogging ROI in 9 Steps
Convince & Convert
JULY 26, 2011
Calculating Blogging ROI. ROI stands for “return on investment and not “return on influence or “return on ignominy or “rabbit on interstate. The formula for calculating ROI is always essentially the same (with a couple of variations for finance geeks). 4,392 divided by $2,448 = 179%) The monthly ROI of this blogging program is 179%.
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The Social Marketer’s Guide to Social Media ROI Download. Recently, influencer marketing has been making waves in the marketing industry due to its ability to generate a huge ROI. It can serve as rocket fuel for your next social media marketing campaign.
Proving Marketing ROI: The Metrics You Should Report
JULY 27, 2016
Everyone needs something to strive for to keep them on track. Key performance indicators (KPIs)… Read More.
The Key to Social Media ROI
AUGUST 2, 2011
We believe that Social CRM is the key to getting ROI out of social media activity. And ROI , of course, is about money, pure and simple. Social CRM and ROIThis post originally appeared on the Avectra blog. It’s that simple… and that complicated. So what is social CRM, you ask? Social media is more than just Facebook and Twitter. Either saving money or making money.
The ROI of Your MOM
Direct Marketing Observations
AUGUST 26, 2011
social media measurement roi social mediaFlowtown – Social Media Marketing Application.
What’s the ROI of Pinterest?
FEBRUARY 22, 2012
Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” ” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?” Reality experts MarketingProfs outcomes Pinterest return on investment ROI Social Media” For the past few weeks we have experienced a deluge of Pinterest [.].
How to Measure Your Facebook ROI
SEPTEMBER 13, 2016
But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. What Is Facebook ROI? times ROI.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured.
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Track Social Media ROI by Giving Customers Trackable Assignments. ” white paper.
Measuring Social Media ROI | Small Business Mavericks
Small Business Mavericks
APRIL 16, 2011
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand. I highly recommend you read this article. Tags: customer service , Reputation Management , roi , SEO , Social Media This entry was posted on Saturday, April 16th, 2011 at 8:33 am and is filed under Social Media.