Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. With $5.4 ” Click To Tweet.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Enter social media. Social Media ROI: 10 Examples. 97% of customers now come from social media.
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability.
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? Are brands moving away from trying to quantify the ROI of social media marketing? by Forbes.
The ROI of Social Media
FEBRUARY 18, 2014
Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. A3: Dancing around ROI. Start dancing WITH ROI. What is the ROI of your phone?
5 Reasons Your Social Media ROI Sucks
OCTOBER 23, 2014
Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom line number. If you follow my goal-related advice above, your metric is going to be closer to the bottom line than reach or fan growth or post likes. I’d like to see you use cost per lead or lead per impression or revenue or ROI. 3.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI.
The ROI Of Social Media [Infographic]
JULY 26, 2012
We like to compare it to the ROI of a your mother because it’s almost impossible to put a value on everything she has done for you throughout your life. This infographic from MDG Advertising does an excellent job depicting the ROI of social media and outlining a new way of thinking for businesses. “What’s my return on investment?”
Social Media ROI: Check Before You Start
FEBRUARY 25, 2012
An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.].
Social Media ROI: 5 Must-Reads
APRIL 9, 2012
Here are 5 must-reads on social media ROI that we don’t want you to miss. Social Media Metrics That Matter Now. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Measure Social Media ROI with Google Analytics Social.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? This means that instead of evaluating their social media efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.), Brand Awareness. Crowdsourcing.
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.
What’s the ROI of Social Media Silence?
FEBRUARY 21, 2012
If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Buffer Social.
The ROI of Knowing Your Social ROI
AUGUST 30, 2016
“Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? In other words, what’s the ROI of knowing your social ROI? The truth is, ROI = impact. Here’s why you should know your social ROI. Why is social ROI important (or not important) to you and your team?
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
Brands flock to social media channels to build relationships with their audiences. In In addition to offering massive reach, social media is a cost-effective marketing channel. What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The Social Marketer’s Guide to Social Media ROI Download.
It’s only ROI, but I like it: 3 ways to increase ROI from social media
JANUARY 31, 2017
The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. Rightly so: you’re unlikely to invest without measurement, otherwise how can you adjust your social activities in order to increase the return on your investment in social media?
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
PR ROI Means You Have to Do Real Math
OCTOBER 21, 2014
Show me the money. I’m so fed up with communications professionals who don’t know what return-on-investment (ROI) means or how to measure it. ROI = Money As Jason Falls so eloquently put it in, “ If the Metric isn’t Money, You Can’t Measure ROI “: ROI is a financial equation. Anything over 100% is positive ROI.
How to Measure Instagram Stories ROI
DECEMBER 7, 2016
Now that you are using Instagram Stories for your business , it’s time to get serious and start measuring that ROI. But how do you measure your Instagram Stories ROI? The percentage gives you a real glimpse inside your Instagram Stories ROI. Social media is an amazing tool for building strong relationships. How are you measuring your ROI? Math time!
From Community to Commerce: Making the ROI Connection
Buzz Marketing for Technology
NOVEMBER 13, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! Conversion Conversion Optimization Optimization ROI B2B Marketing iRobot Pizza Hut Social Media Wayin
Measuring Social Media ROI | Small Business Mavericks
Small Business Mavericks
APRIL 16, 2011
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand. I highly recommend you read this article. Improve SEO – A lot of people are using social media to improve their SEO , but I think a lot of them are getting it wrong.
The Key to Social Media ROI
AUGUST 2, 2011
We believe that Social CRM is the key to getting ROI out of social media activity. So what is social CRM, you ask? Here’s our simplified definition: Social CRM is the discipline of applying social media to membership management. Discipline means you’re doing social media work strategically, with organizational goals in mind.
The ROI of Influencer Marketing
Buzz Marketing for Technology
JANUARY 27, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program. The ROI of Influence – True influence drives action, not just awareness.
The ABCs of Social Media ROI
FEBRUARY 14, 2011
Analysis, Benchmarks, and Campaign Conclusions – The ABCs of Social Media ROI. Came across this fabulous slide deck by Jordan Viator ( @jordanv ), Interactive Communications Manager at Convio. Thanks to James Stewart at the American Society of Military Comptrollers for the hat tip via an ASAE listserv. View more presentations from YNPN DC. Presentations
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. We know, intuitively, that paid, earned, and owned media increase brand awareness, unaided recall, and loyalty. But we can discuss earned and owned media, the ROI, and how to measure.
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare). Is social media ROI attainable?
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
Social Media ROI’s Missing Ingredient
Convince & Convert
DECEMBER 10, 2014
Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have plenty of measures around social media outputs. spent. Jay Today.
5 things to measure in social media ROI
NOVEMBER 1, 2011
We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You.
The Real ROI of Social Media is Revenue
NOVEMBER 14, 2015
ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. Return on investment ( ROI ) is the benefit to the investor resulting from an investment of some resource. ” when he was responding to social ROI.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
Integrating Listening Into Your Platform for ROI
Buzz Marketing for Technology
JUNE 10, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Connect social media to all marketing campaigns to gauge response.
6 Ways to Measure Social Media
FEBRUARY 19, 2013
Measuring social media effectiveness can seem daunting. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. better understanding of your social media efforts will help you discover which mediums and strategies work best and make adjustments accordingly. Read the full blog here.
Social Media Contests with Real ROI
APRIL 9, 2015
In a world of social media and connecting across cyberspace, social media contests are becoming a popular and effective way for companies to make a tangible connection with their customers. When done well, social media contests can build brand awareness and engage users with your product or company. Effective Social Media Contests. Jet Blue.
4 Key Ways to Impress Clients with Your Social ROI
JULY 27, 2016
Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. To look at this more closely, I’ve asked the opinions of three agency experts who have plenty of hands-on experience in measuring social ROI and the challenges that it presents. expectations.
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
So why would we think that marketers and business leaders would think any different when it comes to social media? remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! I can help you use free marketing with Facebook NOW! They launch the blog. Need help?
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.
Olivier Blanchard owes me a highlighter, Social Media ROI Review
Josh S Peters
JUNE 15, 2011
With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. It really is one of the best books on social media I’ve read and by a very slim margin (aff) it’s the best one I’ve read this year.