An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.]. MORE >>

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. The prime target at this stage is to create a social media presence. Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms. MORE >>

With increasing competition in social media, almost everyone wants to grab a share of the “social&# pie. An important part of social media is about building valuable and sustainable relations. There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign. The evolved approach on social media is more towards networking and building partnerships. Tweet. MORE >>

ROI stands for Return on Investment. If we talk about Social Media ROI in this post, we talk about the return on investment of [.]. Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROIPeriod. No, that’s not true. But I bet you don’t care about that. MORE >>

82% of TV adverts generate negative ROI, according to the book  The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business , written by a team of three from Accenture. This begs the question: Why are we all so obsessed with social media ROI? I’m not really convinced that brands and businesses themselves understand why social media ROI is so fundamental to its adoption. Jo Stratmann social business social media social media roi MORE >>