It’s definitely not the same as the person actually being there, but it offers more options for speakers, as an hour-log web conversation is a lot easier to work into a busy schedule than a 3-day trip across the country. Skype in the Classroom announced it hit more than 16,000 users this week. Across the country, teachers and schools are connecting with each other, sharing project ideas and hosting speaker presentations that may not have been possible otherwise. And many of my teachers were scared of technology. Teachers are getting creative with how to use the program. MORE >>

Weblog. Send Feedback. Video Tour. Capture, record, share. Communication is evolving. Capture Images. Snap a picture of anything on your desktop. Record Video. Record video of what you do, or what you see. Share Online. Instantly uploaded. Share in email, IM, or blogs. Download. For Mac OS X. Download. For Windows. What is this thing called Jing? Video tour. The concept of Jing is the always-ready program that instantly captures and shares images and videoâ?¦from from your computer to anywhere. something we want to give you, along with some online media hosting, to see how you use it. like it. MORE >>

I was having lunch with a client and our waiter kept coming over and interrupting the conversation asking if we needed anything. Yet advertisers are not welcome to interrupt conversations and consumers have become savvy about the tricks of the trade. Conversations about most brands are happening right now.  It is called a conversation. The tools to monitor conversations are a thermometer, not a cattle prod. Brands are trying to shape their conversation with a  branded message.  If I come to your conversation it is with intent. Back to The Waiter. MORE >>

Do big brands actually have conversations with the people/customers/prospects that friend, follow and fan them? Do consumers really want the following conversations? Is the above simulated conversation the basis for a relationship? Leads, conversions and sales right? branding Facebook brands conversations social mediaBefore we answer that, let’s talk about the dynamics of what we the consumer “feel” if a brand does talk to us. Happiness? sense of belonging or inclusiveness? What should happen after the like? What does a consumer want? MORE >>

This transition is known as a “conversion.&# Every conversion can be tallied and measured against the total number of visitors. The number of customers divided by the number of visitors yields a percentage that is called the conversion rate. The Importance of Conversion Rate. Conversion rate is the most critical statistic about a website. The conversion rate directly impacts profitability and, as such, is the key to the website’s success or failure. low conversion rate means too few visitors are being converted into customers. MORE >>