Apologies to my colleague, Joseph Jaffe , for borrowing the title of his second book, Join the Conversation [LINK], but in this instance, I just couldn't resist. The "conversation" I'm referring to is one that consumer electronics giant, Samsung , is their asking their customers to "join" at the bottom of their home page. However, not so fast. Wait a second?

We’ve talked about  listening to the online conversation. Create Your Conversation. That’s actually better news because you have the opportunity to create the conversation vs. joining one that already exists. Create An Online Conversation originally appeared on Spin Sucks on October 18, 2011. blogs, Twitter, Facebook, etc.); Listen. Assess. Engage. Measure.

Content marketing Conversion Opinion Social media marketing Bryan Eisenberg conversion marketing conversion optimization customer-centricity email marketing influence Jeffrey Eisenberg social media voice of the customerBryan Eisenberg and his brother, Jeffrey, need no introduction. They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to Action: Secret Formulas to Improve Online Results’ and ‘Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing’. In this interview, Bryan shares [.].