Trending Sources

How to Build a Community that Thrives

Spin Sucks

During that conversation, one of the questions posed to me was: What role does social media play in content marketing? We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. What is Community?

Six Strategies to Boost eCommerce Conversions

Spin Sucks

” That feeling you get when you’re going through your checklist wondering why you don’t have the customer conversion rates you’d once hoped for because you know your eCommerce is the pillar in maintaining your customers and your company’s brand appearance. Using this tactic to your advantage has the potential to increase customer conversion rates by around 30 percent.

Using Content, Conversation, Value And Trust To Build Community


Without trust there is no “real” community. Community at work… Image Credit: STAN HONDA – AFP/Getty Images  . Community is an over-used word these days. Perhaps, it’s more accurate to say that there is a community continuum. Or perhaps – just many varietals of community. And yes, community can be monetized. People react.

Facebook Pages: Using Content & Conversation to Build Community


During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Here are some highlights from the panelists: Be authentic to your brand. Blog Kelly Rynard

Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Why: Is your brand using multiple social media sites to converse with potential customers?

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of From Community to Commerce: Making the ROI Connection. Conversion Conversion Optimization Optimization ROI B2B Marketing iRobot Pizza Hut Social Media WayinWe discussed a ton of ideas on how to capture ROI in social media!

ROI 70

The Secret Sauce of Online Community Building

Spin Sucks

Everyone always wants to know what is the secret sauce to building a community. built a community. Building Community. wanted community. Back to Mitch Joel …I read a blog post he wrote about community. He said (I’m paraphrasing) that you don’t have a community until people begin talking to one another without your participation. Seriously.

Is Your Online Community Changing with the Times?


This post  originally appeared on the Higher Logic blog , where I’m posting an  ongoing series  related to Millennials and online community.   And don’t forget that Higher Logic clients can have access to our  Essentials of Online Community Management  program at a special discount. We need our online communities to morph and shift with the changing landscape.

Millennials and Transparency in Online Communities


This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community.  I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Join us in the conversation!

Five Subtle Lessons from Great Community Managers


This post originally appeared on  Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Did you know that at least half of that time is spent guiding staff who should be using the community as part of their daily work? This is time-intensive work. photo credit ).

Marketing, community, support or all of the above?

Dave Fleet

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Sometimes that meant interesting conversations; sometimes it meant helping them with a problem; either way it meant interactions with substance. This Tweet. Is this a good thing? Source:

Starting an Association Online Community? Five Tips for Building a Strong Foundation


This post originally appeared on the  Online Community Results blog. ———– Recently, Ernie Smith wrote a good piece  about starting online communities in Associations Now. In the article, he referred back to the Reddit volunteer moderator revolt I wrote about last August , and offered some tips for organizations just beginning to build online communities.

Membership as Living Community


She will explain and explore for us how “d emand-centered models require a re-orientation of an organization from products and policies to people—customers, members, stakeholders” — and these are ideas which clearly relate very directly to the themes we’ve been exploring both in  Open Community  and in  Humanize. . And why wouldn’t it? the higher the retention rate.

Importance of Brand Voice in Online Conversations & Communities


When it comes to brands leading and participating in conversations in social spaces, a clearly defined voice can be an important differentiator. This begs the question: why would you make a long-term investment in other areas of community building, but take a chance on the voice aspect? “We use different voices – to keep it fresh and mix it up.&# The benefits, you ask?

Should your online community be open or closed?


This post originally appeared on  Online Community Results. We partner with OCR on many online community strategy and implementation projects – contact us if you need help with yours. If your community is completely open, anyone can see everything, post anything, and participate as a full member of the community. Your community is less than 6 months old.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline.

The Characteristics of A Community Manager


The Community Managers (CM). What kind of creatures are they and how can your brand benefit from having a CM on-board? I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Getting a community involved and engaged needs a lot of planning. Stay positive.

Are you a community manager?


Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community

Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.

How Instagram Makes Communities Better

Spin Sucks

Our conversation reminded me of Jeff Jarvis’   What Would Google Do ? Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. Instagram is thriving because their service makes existing communities better.

Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go read it now and come back). Now,  I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Some are great conversation wranglers, s**t-disturbers even. Community managers?

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. This means looking for the right places and conversations in which to participate (e.g. Content Marketing: Without Community, It’s Only Half the Equation is a post from: Shonali Burke Consulting, Inc.

Using Online Community to Increase Member Retention


And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend  Josh Paul , in the session we presented yesterday,  Using Online Community to Increase Member Retention. Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. ” What kinds of conversations is your brand having with its customers? Are

Social media for start-ups: Connect, converse and grow!


Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at They want to converse, collaborate, engage and finally shape the idea. Well, you need to know where you want to be: Be it a business, research, individual entity or community building, it is essential that you have a USP to put forward.

The Future of Community Management

Ignite Social Media

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task.  Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. Let’s Get Grounded: What’s Community Management, Really?

Design Your Online Community for the Users, Not for the Organization


This post  originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community.  I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our  Essentials of Online Community Management  program at a special discount. Join us in the conversation!

“Community Manager” Confusion

Waxing UnLyrical

about what the difference is between “community manager&# and “social media manager?&# Or whether the two terms are synonymous? know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do&# social media for a company are thinking that they want to go into community management. Are you confused.

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

In this video series from December 2013, called Fast Innovation and The Slow Waiter , Cisco’s Tim Washer (and the Cisco Voice of the Customer team) has fun conversations with real CIOs, including those from Safeway, Western Union, and Grupo Modelo. By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine. Hey, the truth is funny!

Five Lessons from Great Community Managers


I’ve been thinking about community management a lot lately. In our role as consultants for SocialFish, Maddie and I have talked to hundreds of community managers about what they do, how they do it, and the why behind it all. Our latest community management consulting package drills down into what we’ve learned and how to apply it. Here are five quick lessons we’ve picked up along the way. 1) Managing the community takes more time than you think. For example, maybe the community supports their volunteer activity. This is time-intensive work.

How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again:  Community managers have a challenging job. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru. Continue the conversation on our Facebook or Google+ pages. Include a visual or video response.

It’s Time to Own Your Social Community

Convince & Convert

The days of the leased social community are fading, and it’s time to re-embrace owned social. Some of these online conversation venues were organized by and for hobbyists, such as  and many others owned and operated by my friend Patrick O’Keefe. That’s not a customer community, it’s catching content lightning in a bottle. It was the best of times.

How to Move Past the “Millennial” Conversation and Actually Change your Association


Change the conversation. Join Jamie Notter, the association community’s resident expert on both generations and organizational culture, as he explores how today’s landscape is demanding some new approaches to things like member engagement, leadership/volunteer development, and fully embracing the digital mindset. Tired of the same old crap when it comes to generational differences?

Building Community with MarketMeSuite

Spin Sucks

spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. You can monitor your lists, and the conversation. If we break it down in terms of building community, it would look something like this: Listen. From my perspective, what really differentiates MarketMeSuite, is their community. Hint hint.).

Preparing Your Online Community for the Digital Generation


This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community.  I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Contact me for details!

Are you strangling your community?


Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE  DNA OF WILDLY SUCCESSFUL COMMUNITIES. —————-. I was in a new client meeting not too long ago, discussing the strategy around building Fierce Loyalty into a failing community.

How’s your community manager doing?


Rachel spells it out perfectly: The same group of senior community leaders is increasingly frustrated, over-worked and emotionally deflated in their current roles. To train the entire organization on social media, internal social software, social business, social processes and workflows and community management. Give your community manager a membership to the Community Roundtable.

3 Steps to Responding to Trends on Social Media

Ignite Social Media

However, it is important to keep in mind your overall social strategy before jumping on every trending conversation. There are two components to trend discovery: a listening tool and your community manager. Your community manager will also play a large role in trend identification. The community manger will likely provide their initial recommendation to responding to the trend.

Building A Real Twitter Community At #SXSW with Nestivity


We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. Creating Community With Nestivity. Nestivity is the first and only community engagement software for Twitter. Enter Nestivity.

Interview with Community Manager: Emma Gannon

Social Media Citizens

Emma Gannon is currently a global  community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. The best resources can be found by looking simply around online and seeing what other brands are doing with their communities. think it is genius. G: Where is the best place to build the community?