6 Simple Steps to Lower Your Cost Per Facebook Fan
MAY 25, 2016
Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had a chat with Sarah Sal , a Facebook ads expert, and she gave us some key insights: A friend of Sal’s asked for help lowering her cost per fan from $2.70. You probably know some people that endlessly brag about acquiring Facebook fans for pennies.
Marketing Videos Don’t Have to Cost a Fortune
MAY 12, 2015
know I do, which is why one of the greatest services I feel like I can share with people is helping them find ways to cut costs on their PR and marketing videos. You’re a video producer who helps people cut costs on their marketing videos!? Video can cost in the tens of thousands of dollars, but you can also produce a great video for much less. By Tony Gnau. What!? Much less!
The True Cost of Piracy [Infographic]
MARCH 15, 2012
For years it has been claimed that online piracy costs the US economy upwards of $250 billion and 750,000 jobs per year. Today we cut through the hype and speculation and take a look at the true costs of piracy. Business & Marketing online piracy online piracy cost online piracy data online piracy stats true cost of piracyVia: Background Check Resource.
The Cost of Marketing on Facebook [Infographic]
DECEMBER 3, 2011
Some other interesting statistics: The cost-per-click (CPC) of Healthcare advertising is the most expensive at at $1.27, while E-commerce costs the least at $0.31. It costs more than $320,000 to get 300,000 likes on your Facebook page. With close to one billion members, Facebook is a very attractive marketing platform.
Good manners cost nothing
AUGUST 25, 2013
It is said that good manners cost you nothing but ignorance will cost you everything. found myself thinking of this old adage this week as I unfriended on Facebook two people I’ve known for 35 years. Of course I’ve not actually seen either of them in 30 years or so, but each found me on Facebook a couple of years ago, and we reconnected. Internet Troll? She got me again!”
Benefits of Putting Cost in Social Media [infographic]
JUNE 6, 2011
Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. Social Media benefits cost Focus.com guest blog post Infographic key findings overview of outcome social media is not a cheaper alternative studyIt seems as if this is a rather discussed subject at the moment.
[Cool Infographic Friday] The Shockingly High Cost of Disengaged Employees
APRIL 3, 2015
You know exactly why we care about this topic, right? See this infographic from our friends at Good.Co. Figure out how to engage your employees. Buy our book. Or better yet, hire us. ———— ( photo credit ). Cool Infographic Friday Culture That Works
Faking it on Social Media: What are the Costs?
SEPTEMBER 18, 2012
Today’s guest post is by Stacey Acevero. It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers. As communications professionals, we try to place emphasis on the quality of our networks, rather than the quantity, but what is it about those follower numbers that makes us feel so good? Building Your Social Networks. DON’T DO IT. No bueno.
Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)
The Realtime Report
AUGUST 15, 2012
According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK. Average cost per click (CPC). Average click-through rate (CTR).
Infographic: The Cost and Benefit of Social Media
JUNE 6, 2011
Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost and return of social media activities. Is it perfect? Is it an interesting kick-off point for a discussion? Certainly. What do you think of it? Source: Focus. Good to see Danny Brown referenced in here, too). social media
How Much It Costs to Publish on Top Media Websites like Forbes, Entrepreneur, and BuzzFeed.com
APRIL 11, 2016
We’ve always known that you can, in fact buy your way onto these sites, but what does it cost? One of the more difficult tasks for some SEOs who aren’t great content marketers is to generate great content and actually get that content published on top media websites. Well, I found out what one particular blogger charges to get your content published on top media websites.
Facebook Ads: 9 Factors That Impact Cost Per Conversion
MAY 20, 2015
And by “results,” note that I’m focusing on Cost Per Conversion. Your focus is on the cost per desired action. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. 1. As competition goes up, the cost to reach people in that placement increases. As competition goes down, so does the cost. Product.
4 Low Cost Online Marketing Strategies For 2012
Small Business Mavericks
MARCH 6, 2012
The news is not all bad however, you can compete, and these four low cost online marketing strategies can help you to increase traffic, market awareness, and hopefully, profits. You’ll be surprised at how often those blog owners reach out to you – they will recognize your authority and try to tap into it, really, you’re taping into their network – and the only cost is time. If your business has an online presence then you are now in a very competitive market. There are very few niches where mom and dads are not influencers in some way.
How Much Does It Cost?
NOVEMBER 22, 2013
These phases in agency new business are not only disruptive to the work flow (because agencies never know when they are coming in and then have to divert resources to make a run at this new piece of business), but cost a tremendous amount of money to complete. More often than not, you will see language like: "we''re looking for a best-in-class solution and are open to defining the budget once we see the thinking and costing based on the agency''s work and ideas." Without a budget, you may as well be asking a contractor, "how much does a house cost?"
Cost-Efficient Facebook Marketing for Small Business
APRIL 17, 2012
Business & Marketing cost-efficient facebook marketing faceboo marketing small businesses facebook ads optimizer facebook marketing facebook marketing experiment facebook marketing small businessA key element to making when it comes to any sort of business is marketing. Let’s have a look at some tips on a tool that can help you. The tool is called Qwaya. About Qwaya and Its Interface.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. And nearly 51% of the U.S. won’t return.
How to Cut Costs with Your Own Support Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
To wipe startup costs, check out a free open source solution like phpBB. vBulletin is another powerful option with a small upfront cost. Once you have the ball rolling, you’ll be well on your way to cutting support costs and building greater brand loyalty. This is a guest post by Michael Silverman. The social web has opened the communication floodgates. It’s Worked Before.
27 Writing Mistakes that Are Costing You Clients and Cash
MAY 14, 2014
The post 27 Writing Mistakes that Are Costing You Clients and Cash appeared first on Inbound & Content Marketing Hub. Forget about all your blog marketing and traffic generation efforts. In short, these careless errors (that pretty much all new bloggers make) could be a major obstacle in your efforts to scale your business online. 1. Typos. Having a typo on your blog is 100% inexcusable.
The Social Cost of Unpaid Tweetup Teams
Bare Feet Studios
NOVEMBER 23, 2011
Looking at this strictly as business, we are providing our services for below market value in most cases based on the dollar cost of the service/product being given. In case it is not obvious why brands engage social media influencers in this manner, let me summarize as I see it: Brands give things away for free in exchange for buzz. Have you experienced this? would like to hear about it.)
Understanding Meetings Cost in the New Reality [HYBRID EVENT 5/23]
MAY 11, 2012
Centered on the topic “ Understanding Meetings Cost in the New Reality ,” we’re combining thought-provoking industry experts and compelling subject matter with our progressive hybrid event model. 00pm ET – Understanding Meetings Cost in the New Reality. And we would love fo r you to attend !! Earn continuing education credit hours (CAE). Don’t wait!
The Cost of a Tribe
SEPTEMBER 10, 2013
Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” ” It’s truly an outstanding and exciting result of the democracy of the internet. Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. It’s alluring to say the least. And it sounds so much easier than say, simply buying an ad. That’s why marketing professionals and sales people have jobs. What ARE our Motivations?
26 Blogging Mistakes That Are Costing You Time, Money, and Credibility
JANUARY 24, 2016
Those costs add up. The post 26 Blogging Mistakes That Are Costing You Time, Money, and Credibility appeared first on ProBlogger. This is a guest contribution from Iniobong Eyo. You’re slaving at your blog. You’re working hard. Real hard. But things are not just going your way. You’ve been around for a while, but you still can’t make money from blogging.
The 3-Pronged Facebook Advertising Strategy That Cut Lead Costs by 80%
MARCH 19, 2015
The campaign was costing them roughly $17 to acquire a new lead – which in this space was considered fairly good. Here’s how it looked: At a cost per lead of $19.07…that The first segment of the campaign ran for about three weeks, and although lead and sales objectives were being met, we knew Facebook was building data that we could then use to lower the lead costs even more.
The Cost Of Being Right vs. When It’s Ok To Shut Up
JULY 26, 2012
What Did It Really Cost? Before you make something a big deal, think about the what the residual cost of being “right “ is going to cost you. How To being right cost customer service digital marketing management strategyLast weekend, I did something that I don’t usually do. Those of you with kids will know how fun those are! Simple right? There was not much to see.
Are Spammers on Your Mailing List Costing You Money?
APRIL 1, 2013
You're reading Are Spammers on Your Mailing List Costing You Money? A few weeks ago, I noticed that Aweber charged me a little more than usual. It had been awhile since I had worked on my mailing list, and I pleasantly thought that I had a growth in subscribers. Unfortunately, that was not the case. Over half of my list was unsubscribed! How do I know they are spammers? And you should too!
How Much Do Quality Copywriting Services Cost?
MAY 7, 2013
But how much should quality content cost? How Much Do Content Creators Cost? Because the process of creating content is so human-driven, there’s no standardized industry measure to determine fair costs for content. Assuming your company is using content between 1000 words per blog article as a simple unit of measurement, your average cost per word will be $0.13 false.
Should Advertising Cost Less?
APRIL 24, 2014
Shouldn''t the cost of advertising go down? As you get better at it, as your testing and learning, you are able to lower your cost per acquisition and get laser-focused on what works and how to optimize it. We expect marketing spending to come in below prior-year levels due to productivity movements in marketing and advertising costs." What if marketers looked at it this way: as a brand finds it place in this new world, the cost of advertising should decline. Not the best question that a marketing professional should be asking, but bear with me on this. Radical?
Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia
The Realtime Report
JULY 6, 2012
Facebook Advertising Costs: Russia, Japan and U.S. The cost advertising on Facebook varies dramatically by country, according to data available from digital measurement firm Socialbakers. Russia is the most expensive, with a cost per click of $1.47, followed by Japan at $1.10, and the United States at $1.01. By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents. You can see the full list of countries and their Facebook advertising costs here. Social Media Statistics Facebook advertising costs social networking statsvia CNET.
4 Critical Mistakes that Cost me 1000?s of Subscribers, Fans and Followers
FEBRUARY 13, 2012
After that interview, I realized I had made some critical mistakes that had costs me 1,000′s of potential subscribers, fans and followers. 1. If there’s one thing that cost me and many other bloggers 1,000′s of subscribers, it is not having landing pages in their guest post bylines. You're reading 4 Critical Mistakes that Cost me 1000′s of Subscribers, Fans and Followers by Kristi Hines , originally posted on Kikolani. This is a guest post by Srinivas Rao of BlogcastFM. Focus on RSS Numbers. So, don’t focus too much of your effort on this. 2.
Clients are Players—Why isn’t Your Agency?
FEBRUARY 23, 2016
Agencies Communication agency agency costs agency model brad jakeman budget line clients shop around clients value agencies less culture of execution Frito-Lay North America high-quality work lack of transparency media costs month-to-month contracts PepsiCo production costs project-to-project bases Ram Krishnan unileverDo you agree with him. appeared first on Spin Sucks.
The Cost Of Being Right vs. When It’s Ok To Shut Up
JULY 26, 2012
How To being right cost customer service digital marketing management strategyLast weekend, I did something that I don’t usually do. took my kids to see a movie, Ice Age: Continental Drift. I don’t usually attend the movies because I can’t stand sitting through all the inappropriate previews that my kids … Continued.
Why Ebay And Paypal Should Be Avoided AT ALL COSTS!
SEPTEMBER 10, 2010
What I am about to tell you is a true story. All the information has been documented on my end and is verifiable with my lawyer. How it all started. It was a typical day in the office. I was digging through my usual clutter of information when a dropshipping website fell into my lap. signed up, found a product to list on Ebay and put up the auction. Everything went on as normal. After The Sale.
The Value, Cost And Time Of Creativity
DECEMBER 11, 2011
Episode #283 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #19.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books ( Life After The 30-Second Spot , Join The Conversation and Flip The Funnel ). This is our 19th conversation (or, as I like to affectionately call it, Across The Sound 19.20). Can great creative happen fast or does great creative take time?
Hidden Costs of Listening Silos
JANUARY 21, 2011
I'm thinking there are some opportunities to rationalize costs there. Getting started is great, but the pilot project approach has costs. Managing costs is just part of what we'll do together. First, listen. Listen first. First, listen. Getting redundant yet? Is that also the way you've set up your own listening activities? The kicker? Are you ready to manage yours? Strategy
9 Benefits [and 3 Costs] Of Building Community On Your Blog
MARCH 25, 2013
The Costs of Community. The benefits of building community on a blog are many (and I would encourage you to add more that you’ve experienced to the comments section below) however it would not be balanced of me to talk about the benefits of building community on a blog without at least acknowledging that there are some ‘costs’ involved. 1. General
Women vs. Men: Guess Who’s More Likely To Click On A Facebook Ad?
The Realtime Report
SEPTEMBER 26, 2012
Men respond better to ads on Facebook and are less costly to reach, according to new research from Kenshoo Social and Resolution Media. On average, ads targeting men also cost less. The cost-per-thousand impressions were $0.16 for men vs. $0.20 for women, and cost-per-click spending was $0.51 How big is the gap? male vs. $0.68 female. The conclusion? Men
COI: Cost of Inaction United Breaks Guitars
OCTOBER 30, 2009
What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000. This is a follow on from my posts on Cost of Inaction , also Steak and Shake and Apple vs Engadget. United Airlines broke a guitar. Mashable ). see later). My response?
On Making Your Own Cost Efficient Business WordPress Websites
MAY 8, 2013
Years ago, that statement may have been true…but in recent years technology has advanced to the point that you can now setup your website with very little start-up costs and in about 30 minutes time. Depending on which provider will you get your hosting, your cost for this domain can be as cheap as a couple of dollars. By Dean Chester. Marketing
30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
MAY 28, 2013
If you ever want to really annoy a marketer, tell them that content is low cost marketing. Interview a Customer. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. Type out a thoughtful answer to a question posed on social media, in blog comments, or via email, and publish for low cost marketing. 3. Answer Questions. Slideshare.
Why Social Media is not a Cheaper Alternative > $5 [part I]
MAY 4, 2011
It costs, because you have hired good people who do good work that takes time, and it costs. Yes, posting a video, making a status update on Facebook or Twitter might not cost a lot initially. It will cost between 2-5 minutes to splash some random content to a page, but that’s not really what you want to do. Yu completely and utterly fails to address resource costs.
Six Killer Employment Brand Strategies for Your Business
AUGUST 27, 2015
Along with cost-to-hire , it’s even possible to track first-click-to-hire these days. Business Growth entrepreneur click-to-hire cost-to-hire employment branding international zappos employeesBy Carol Scott. You’ve read the research and heard the buzz. Employment Brand Strategies for Your Business. But…how do you make it happen? Feeling stymied? Do Your Research. Scary? Metrics!
5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)
NOVEMBER 24, 2012
How much do I think this probably cost their client? Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You). Businesses wanting to reach users in more subtle ways are jumping on the blogging bandwagon. Well and truly. In a recent Australian study , 62% of respondents said “blogs are the most appealing medium for business to promote a brand.”