Mobile is huge. And so is the value marketers and companies can wring out of a comprehensive mobile strategy that starts with a mobile-optimized website. products on the move, and the number of businesses that have invested in a mobile-optimized website to satisfy their customer requirements. Richard Edwards surveyed mobile authorities and practitioners to get the answers. Are businesses mobile ready? Only a fraction of businesses in the five countries surveyed report having mobile optimized sites. ” Mobile in the fast-lane. MORE >>

Any retailer – digital or bricks-and-mortar – who isn’t serious about offering consumers mobile comparison shopping apps could find themselves funding expensive real estate, trained sales staff, and fancy product displays only to educate smart shoppers who may walk out of those stores and turn to Amazon’s “One Click” application through the mobile web. This year mobile changes all the rules! They order their finger food and open their mobile phones to compare the prices. Mobile puts control in the hands of the consumers. Mobile Data Systems. MORE >>

In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. 543 million active Facebook users, meaning more than half of all Facebook users, regularly use the mobile app to access their profile. Facebook Mobile Penetration. Looking at the infographic, especially the high percentages of mobile penetration in e.g. Swaziland 92.5% Similar Posts: Social Media Gone Mobile. MORE >>

Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide. Mobile marketing social media social retail local mobile Search socialYou don’t know this but you are really driving the train. Retailers and advertisers and marketers used to be able to dictate and call the shots and we as consumers responded like we were pavlov’s favorite dogs. Those times are over. MORE >>

Check out these stats on the mobile market … 1. “Of the world’s 4 billion mobile phones in use, 1.08 Mobile. One half of searches are done via a mobile device: smartphone,tablet, etc. Mobile. 86% use their mobile devices (smartphone/tablet) in conjunction with watching TV. My question, aren’t most of them watching TV on their mobile device too? Mobile Apps. Over 300,00 mobile apps have been developed in three years. But demand for download mobile apps is expected to peak in 2013. Mobile Web. MORE >>