At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started. Needless to say, you should have a corporate social media plan and everyone in the company should know what’s in it. Trying to smother a social media crisis is like gas on a fire. Collate all of the social media posts, the news stories and website traffic patterns. MORE >>

Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analytics MORE >>

In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. Similarly, while it might seem easy to  launch into a social media campaign, if you don’t prepare properly – nail down your social media policies, engagement guidelines and escalation processes, among other things – then when issues emerge you’ll be in trouble. Social media is a long-term effort. The same goes for social media activities. social media MORE >>

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. Nearly one-third (31%) do not measure effectiveness of social media. Less than one-quarter (23%) are using social media analytic tools. MORE >>

The great thing about social media (and blogs that talk about social media and how it can be used for personal, business, blogging, marketing and more) is that there’s a ton of information available on how it can benefit you. Hopefully, over the space of the last two years or so, this blog has offered you some tips, advice, strategy, call it what you will, that has helped you understand this cool toolset we call social media. From Stats to Strats – Free Social Media Ebook. Social Media Roadmaps. Enjoy! MORE >>