Original Research is Fundamental to Content Marketing
FEBRUARY 24, 2016
According to Nadya Khoja, the solution is to create truly new and original content by conducting your own research. The post Original Research is Fundamental to Content Marketing appeared first on Spin Sucks. online dating research valentine's dayInbound marketing is the most effective method to use if you want to build a following of people that will advocate for your brand.
12 Tools for Powerful Influencer Research
MAY 5, 2016
You need to do your research. There are loads of great online tools that will help you with your research, so you can find the right fit for your campaign. The post 12 Tools for Powerful Influencer Research appeared first on Spin Sucks. How do you find the right influencers for your campaign? Jane Hurst shares her favorite tools.
Seven Effective DIY Market Research Tactics
JANUARY 20, 2015
By Francois Bondiguel Market research can be pretty expensive. DIY Market Research: Use Mystery Shoppers If you want to research how your company is doing, one of the best ways to accomplish this is through mystery shopping. This is basic market research , but it’s important. Market research at its finest! It can even take years to conduct. No money? No problem!
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. Studies like this new research give us a perspective on the changing reach, engagement, and ROI of what is currently in use. Market Research content marketing native advertising new research research roi
Twitter Insiders: A Research Hub for Brands, Agencies
JUNE 8, 2016
Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S. When online, Twitter Insiders are always available–so they’re ideal for performing fast, continuous research.
New Social Media Research Uncovers the Big Problem for Businesses
Convince & Convert
JANUARY 4, 2015
In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society. Social Media Research edison research facebook hubspot social media content social media research social media strategy tom webster
What is Market Research?
OCTOBER 18, 2014
Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. The main types of qualitative research are focus groups (e.g. In-Depth Interviews.
Fast Track Your Market Research – 4 Trendy Tactics
SEPTEMBER 16, 2015
Categories: Market Research-Lite Tags: market research , market research techniques , real-time concept testing , voting platform Driving your business efforts down a data-backed track is your first-class ticket to success station. Glean insights into audience preferences and opinions by adopting these four trends in market research. Market Research-Lite market research market research techniques real-time concept testing voting platformRead more. ).
A Simple Workflow for Keyword Research for Content Planning
JULY 9, 2013
Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. To help with that I’ve outlined a basic workflow for using keyword research for editorial content planning. Keyword Research for Content Planning. Step 1: Pick a topic. SEMRush.
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Keyword Research. 1. Bing Keyword Research. In addition SEMrush is a good keyword research tool.
Announcing Firebelly Labs: Optimization, Research & Digital PR
FEBRUARY 13, 2014
Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). We’ve found that bringing outside.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc. Oh yeah.
How to Use Social Media for Marketing Research
MAY 8, 2013
While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Forming your Marketing Research Plan. Before you can begin to sift through your various social media platforms for information, you must first form a research plan. Common research plan steps include: 1. Set Your Goals: One of the keys to successful marketing research is focus.
6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)
The Realtime Report
AUGUST 6, 2012
Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. On average, only 17% of fans share a brand’s campaign with friends and family.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.
New Research: Americans Hate Social Media Promotions
Convince & Convert
APRIL 8, 2012
New research from my friends ExactTarget ( I am proud to have them as a client ) puts a mathematical fine point on our collective abhorrence for social promotions. Social Media Research channel preferences democratization of voices email marketing exacttarget facebook social media promotions social media research twitterGo to your Facebook Wall and scroll down for a while.
New Research Shows How Fast Companies Have to Be in Social Media
Convince & Convert
FEBRUARY 9, 2016
worked with Edison Research to design a study of the science of complaints that ultimately powered my new book, Hug Your Haters (visit HugYourHaters.com now to order and receive exclusive bonuses not available anywhere else, or ever again ). Hug Your Haters customer service edison research facebook hug your haters social care social media customer service twitterIn every channel.
New Research: B2B Video Marketing on the Rise
Convince & Convert
JULY 23, 2014
Read the whole entry. » Social Media Research b2b marketing brand awareness content marketing resources demand metric marketing budget video marketing video marketing challenges video marketing objectives vidyard website hub Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported.
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
Social Media Research how to market to moms influence marketing influence marketing research influencer data insightpool mom bloggers mommy mind new researchBetween demanding careers and demanding families, Moms are constantly on the go and juggling multiple responsibilities. One of those responsibilities includes purchasing goods for their families. With the annual U.S.
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
And we focus far more on data and surveys than we do on qualitative market research. suspect that we’ve largely stopped talking about good qualitative customer research because it is messy, difficult, time-consuming, and sometimes expensive. Depending on your research goals and your budget, any of these solutions can be right for you. The marketing of marketing is big business.
How Social Media Has Become a Tool For Clinical Research
Techipedia: Tamar Weinberg
APRIL 7, 2014
The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale. Their dashboard also lists other trials they may be interested in based on their preferences and the research facilities closest to them. Buffer.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. hours to 6.3
Research Sheds More Light On Why People Follow Brands Via Social Media
SEPTEMBER 19, 2011
Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketingOver the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. In other words: what you have to offer matters most. [.].
Social Media, Monitoring and Research: Opportunities and Risks
MARCH 6, 2012
On top of these platforms, more cross-channel oriented solutions and specialized surveying and research applications, enable us to listen to the voice of the customer on social media [.]. Blog Customer relationships Research Social CRM Social media marketing customer research market research social media monitoringWe all know social media monitoring solutions and processes can provide valuable information regarding our brands, competitors, customers, individual preferences, trending topics, the market and whatnot.
The Ultimate Guide to Keyword Research
JUNE 20, 2011
This is known by many as Keyword Research. It is this keyword research that has allowed me to get 981,000 unique organic search visitors to a 3 month old website, grow blogs faster than I ever thought was possible and – more than anything – allowed me to be free from a boss and the 9-5 grind. I say this because I want you to understand how important keyword research actually is.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. Wowza! Wowza! Wowza! Wowza! Wowza!
The Best Research Tools for Finding Kick-Ass Content
MAY 18, 2016
Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition. At a glance, Answer the Public is just another keyword research tool designed to give marketers consumer insight. This is a guest contribution from Jonathon Ohayon of Brilliance.com.
Tech Buyers: 43% Research Products After Seeing Mobile Ads
The Realtime Report
DECEMBER 4, 2012
” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.”
New Research: Do Pictures of People Increase Facebook Engagement?
Convince & Convert
AUGUST 27, 2013
The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement? Social Media Research content marketing facebook engagement facebook marketing social media case study social media research taggs Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Our Hypothesis. How Does the Presence of People in Brand Images Relate to Engagement? Take a close look.
How to Use Facebook Questions as Research Tool
MAY 9, 2011
However, the new tool can also be very effective, when wanting to do some research among your fans. This research on Facebook can be used for demographic, psyshographic and market data as Facebook provides an inexhaustible universe of such information.Personally, I feel this is the most viable tool for small businesses that already have a social media presence.
The Superhuman Guide to Keyword Research & Competition Analysis
NOVEMBER 12, 2013
Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. At first glance – without doing any competition research yet – I am going to guess that the search results for these aren’t too competitive. Just to be clear, this is not the niche we’re using for the case study.
Unique Keyword Research Technique to Spot Hidden Market Opportunities
NOVEMBER 19, 2015
You can take full advantage of the two as long as you don’t choose to see them as just some other keyword research tools. You're reading Unique Keyword Research Technique to Spot Hidden Market Opportunities , originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Find the Trending Keywords in Your Niche. On the rise?
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
How to do Facebook Marketing Research. Google on the other hand will probably come in even stronger in the next year or so on Big Data marketing research. Want to know how 11 million Australians will vote? What if instead of a thousand people we could check 11 million Australians or even 1 billion people worldwide? What if we could go on Facebook and have a look at 11.5 Sort of.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.
[New Research] Do Viral Emotions Differ by Age and Gender?
Convince & Convert
JULY 29, 2014
Read the whole entry. » Content Marketing content marketing emotions Social Media Marketing social media research viral virality visual storytelling When was the last time an article made you smile? Or an infographic surprised you with something you didn’t know? For example , the average percentage markup for the services industry is close to 3,000%! Are you surprised?
How Bloggers and Brands Create Successful Partnerships (New Research)
Convince & Convert
JULY 16, 2015
Digital Marketing blogger outreach influencer marketing influencer outreach influencer relationships marketing researchImage via BigStockPhoto.com. At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, Naturally, we have seen some exemplary marketing partnerships with bloggers. highlight to tweet).
Are your new fans on Facebook REALLY new? (Research)
The Realtime Report
JULY 10, 2012
This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. Not so fast. They are true blood, not new blood. For this analysis, I partnered with Compete, Inc. The findings?