Trending Sources

You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! It’s also a big hit with millennials. Break it down! Ask permission.

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5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Scouring your channels, and even the vast internet beyond, for good UGC that really showcases your brand can be a cumbersome task. So, from understanding your audience to reaching and growing it, and from stockpiling topnotch UGC to breaking a writer’s block, influencers can often be of critical importance in informing your brand’s content strategy, if you know how to put them to use.

How Big Brands Get Permission to Use UGC

Convince & Convert

The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. But with Curalate they could ask permission at scale, allowing them to use UGC across social platforms as well as in a slide shows for email campaigns. jwsteiert Tweet This. Creating a Better Customer Experience. Jon Steiert knows a lot about cats and dogs. highlight to tweet).

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Social Media and UGC Best Practices for Museums

Convince & Convert

Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the  Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum. He encourages social media usage on both the personal level and the professional level across the institution.

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3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

With a few simple tweaks, you can make your carousel ads produce even more engagements or clicks to your website. 1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands. Levi’s used UGC to promote their NFL collection. 2) Use Continuous Images. Using these photos in carousel ads helps make the ads even more impactful.

Monday Roundup: Content Rules

Waxing UnLyrical

Resources Shonali Burke Weekly Roundup blogging content online publishing ugc user generated content A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. Enjoy! Why: What defines “good” content?

KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”

The Realtime Report

Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents. Viewers are encouraged to participate by sharing their experiences of living at home, with the chance to win a year’s worth of free rent and lots o’KFC chicken. ALwRdIyvGkc?a

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Bloggers suing the Huffington Post – the outcome for UGC?

The Way of the Web

So if you want to submit something for a major site, you’ll spend the first few hours electronically signing your rights away – and it might end up limiting any existing possibilities of rewarding UGC as that could end up muddying the waters between just and unjust enrichment. Digital Publishing journalism Magazine Publishing Media newspapers user generated content class action exposure free content huffington post quality journalism quality writing ugc unjust enrichment WritingBut what will the legal case do? So have you submitted content for free anywhere?

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

influencer campaign influencer campaigns Influencer Content influencer created content influencer generated content influencer marketing strategy influencer programs influencers creating content Leveraging influencers repurposing influencer content ROI of influencer marketing UGC User Generated Content using influencers utilizing influencers working with influencersWhile Hills Bros.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? used to write here all the time. It’s been a heck of a ride! Image: mayeesherr. (in West Bengal!) via Flickr, CC 2.0.

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3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. We’re talking about apps that give you the freedom to explore your creativity, while remaining realistic and relatively easy to use at the same time. So shall we get to it? Photo Candy.

Why Your Brand Should Create Less Content

Convince & Convert

Digital Marketing content creation UGC user generated content social media strategy influencer relationships brand storyQuick! It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog? Is it the voice of your brand? If so, that’s not good. highlight to tweet). Equip Them with Story-Worthy Assets.

Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. For brands, that’s a strong case for leveraging the power of UGC. But how should they go about finding this content? Enter Talkwalker image recognition.

A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Brands from all sorts of industries, from  Starbucks  and  Burberry  to  Chobani , have developed marketing campaigns that benefited from UGC. UGC not only showcases the relationship that consumers have with a brand or product, but it also provides a massive endorsement of it. Take a look at your current brand strategy regarding UGC. Image via BigStockPhoto.com.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia  has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years.  Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore). Q & A on UGC and Digital PR with Alicia.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Okay, so, you’ve compiled a library of UGC. Just remember, incoming UGC is the beginning , not the end, of a fruitful conversation that is bound to lead to a loyal and enthusiastic brand advocate. A dog is known, not only as man’s best friend, but for its enduring loyalty. But why? Get to Know and Understand Your Audience. Kill ‘em with Content. Only at the beginning, really.

A Politician Shows Us How To Do Local Social Right

Convince & Convert

Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program. social media case studies social media strategy Justin Johnson local social social media case study social media for campaigns social media for politicians UGC YelpIt’s nice to have a new example of this principle in practice. Terrific, right? About the St.

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . With that said, UGC can be a primary driver when it comes to capturing and targeting the right audiences for your brand and products. UGC is Credible. How-To Find the Best UGC. With over 1.8

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia  has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years.  Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore). Q & A on UGC and Digital PR with Alicia. A1:  It’s curating #UGC from  social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. Crowdtap). Reevo). Kissmetrics). Bazaarvoice).

The Never Ending Problem In Social Media

Social Media Network Marketing

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] Agree

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Your Content Solution In Social Media

Social Media Network Marketing

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] + Smooth Maneuvering Skills [ With The Admin] I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me

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How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

That strategy is the implementation of  user generated content (UGC). decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content! Why UGC is Important for Brands. Searching for UGC with Social Media Tools. Awesome! Tagboard.

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Image Recognition in Action: Are You Nutella?

Talkwalker SM

To learn more about image recognition and social listening, read our report “ Why Visual Listening is the Next Big Thing for Marketing “ SOCIAL MEDIA NEWS image recognition Nutella storytelling Talkwalker ugc user generated content visual listening visual storytellingCustomers are telling great stories online.

5 Insightful Instagram Stats That You Should Know

Sprout Social

One of the best ways to kick off a UGC campaign on Instagram is with the help of a branded hashtag. What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. But how do you get to that next level? justdoit.

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips. Plus, your business has now cultivated a library of UGC videos that can be used for marketing purposes. In fact, a whopping 84% of millennial consumers  reported that UGC has an influence on what they buy. Videos are also very diverse in their application. From

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6 Twitter Search Features You Should Already Be Using

agora pulse

While this search may seem unnecessary, it’s worth having your community manager take a look at if you’re using a hashtag for contest entries and user generated content (UGC) or finding overlooked customer service opportunities to respond to. 2. Are you looking to get more out of Twitter’s native search function? Search for Typos. Search Sentiment.

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Introducing Talkwalker Image Recognition: The Future of Social Listening

Talkwalker SM

User generated content (UGC) can improve just about every digital marketing strategy. According to Salesforce data , UGC can improve campaign engagement by 50%, increase e-mail click-through by 73% and boost conversions by 10%. Incorporating UGC means you can benefit from content that enhances your brand perception without being branded. 2. More than 1.8 Images are everywhere.

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How to Partner With Social Media Influencers for the Holidays

Convince & Convert

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item. Curate UGC from your customers or influencers on your website or social networks. Instagram Influencers.

EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. EGC is 2015’s most powerful marketing abbreviation. After all, your employees understand the company and (should) understand what customers need and want to know about the company.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close.  Why UGC is Powerful for Beauty Brands. UGC can be used as a product launch strategy and offers brand building potential that is authentic and credible. Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy.

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10 Standout Social Media Marketing Examples From 2016

Sprout Social

Aside from being launched for a great cause, this campaign also benefited from tons of user generated content (UGC). The lesson you can take from #ShareYourEars and similar campaigns is to activate your audience through UGC. With the year coming to a close, it’s time set your eyes toward 2017. What social media tactics and strategies do you have planned for the new year?

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

That’s why a lot of brands leverage user generated content (UGC). Research shows that 93% of consumers find user-generated content (UGC) helpful and 85% trust content generated by others more than they trust the content produced by brands. Guest Post by Denise Chan. Our brains are wired to find visual content especially compelling. Visual content boosts social engagement.

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3 Ways to Improve Your Site’s User Retention

Convince & Convert

That’s why UGC is such a hit. UGC gives your users the rewarding opportunity to participate in your creative marketing campaigns. Brands such as Coca-Cola and Starbucks have famously used UGC to gain loyalty and spark further interest in their products. Like UGC, interactive content is a total game changer in the realm of content marketing. User Generated Content.

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7 Brands Winning Social Media During the Olympics

Simply Measured

Chobani has also used its products to provide messaging that helps advertise the campaign, encouraging people to join in on social and build user-generated content (UGC). The campaign also encourages UGC and audience participation by asking people to submit videos of their pet rabbits’ “amazing athletic talents.”. The first time that South Sudan is competing as a nation. Post by nike.

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5 Content Marketing Trends to Put You Ahead of the Pack

Convince & Convert

User-generated content (UGC) has emerged as a powerful format for marketers. This approach is why UGC campaigns are seeing such success , whether they’re user-submitted street photography or customers’ own artwork. With that in mind, here are five emerging trends that’ll help give an edge to your content marketing strategy. Direct-to-Social Publishing. Dark Social and Chat.

The Social Influence Surge—Are You Prepared?

Harp Interactive

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by  BazaarVoice. The New Rules of Social Engagement. See more! Reviews?

How Much It Costs to Publish on Top Media Websites like Forbes, Entrepreneur, and BuzzFeed.com

Bill Hartzer

https://moz.com/ugc $500. One of the more difficult tasks for some SEOs who aren’t great content marketers is to generate great content and actually get that content published on top media websites. We’ve always known that you can, in fact buy your way onto these sites, but what does it cost? Website Price. Forbes.com $1,750. Entrepreneur.com $1,250. Buzzfeed.com $1,000.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

User-Generated Content (UGC). Even though it might be easier to, say, upload your own photo to Instagram rather than finding one from a customer, UGC has some incredible and unique benefits. Starbucks definitely uses UGC to rack up loyalty points with its followers. Have you ever wondered why people love eating at buffets? Humans crave variety. Custom GIFs. Snapchat Stories.

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The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

Power Is Shifting to Influencers and UGC. Brand-sponsored interactive features like filters and UGC encouragement give audiences new ways to engage with (and personalize) brand experiences through social apps and smartphones, which can lead to deeper connections with a brand. There are currently 2.6 billion smartphone users, and that number is expected to grow to 6.1 billion by 2020.

4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

Leverage UGC as Ad Content. There’s an authenticity to user-generated content (UGC) of this type that professional production photos can’t match. Yotpo-generated Instagram ads are powered by real UGC. Post by Adi Englander. In the six years since its launch, Instagram has become a dominant photo sharing platform. Instagram users like shared photos 4.2 billion times a day.

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