Social Media Strategies Summit
MARCH 1, 2024
Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.
Taylor Marek
MARCH 1, 2024
Ever pondered the notion that business is, at its core, a strategic game? A realm where we hold the power to tailor the rules to our advantage, yet so often, we default to the familiar, the comfortable, sidelining our potential for success and growth. In this episode, we’re diving deep into the world of digital agency entrepreneurship with none other than Mike Schmidt, the visionary founder behind Agency Coach and the driving force of Anchor Wave.
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Jon Loomer
MARCH 6, 2024
Ad quality is an important factor in the Meta ad auction. It could be the difference when given the choice of two ads to show. While this is something to consider from an ad-to-ad basis, it’s also a potentially much bigger problem if you make a habit of creating low-quality ads. Per Meta: In certain instances, if you repeatedly post policy-violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quali
The Social Media Hat
MARCH 30, 2024
Being on camera and delivering outstanding audio and video content is no longer optional The post How To Build A Great Video Studio On A Budget appeared first on The Social Media Hat.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Audiense
MARCH 19, 2024
With the ability to reach thousands (if not millions) of people, social media levels the playing field for small and retail businesses with smaller budgets.
Social Media Today
MARCH 14, 2024
For brands, the move could facilitate providing additional context on product announcements and listings.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Oktopost
MARCH 19, 2024
With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).
Jon Loomer
MARCH 11, 2024
Meta has begun to roll out an update to ad sets utilizing performance goals for link clicks and landing page views, which was originally announced in January. When using original audiences, Advantage Detailed Targeting is automatically applied. If you missed that Advantage Detailed Targeting was turned on, you’d be forgiven. This design variation is not at all obvious.
The Social Media Hat
MARCH 24, 2024
The Content Pyramid helps conceptualize how your blog posts will work together to support a Content Marketing Strategy. The post The Content Pyramid, How To Structure A Successful Blog appeared first on The Social Media Hat.
Sprout Social
MARCH 12, 2024
The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
MARCH 21, 2024
The update will make it easier to find related content from all elements of the app.
Convince & Convert
MARCH 14, 2024
So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making a decision.
Hootsuite
MARCH 27, 2024
The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and reported on differently from other social ads.
Jon Loomer
MARCH 29, 2024
When should you create multiple ad sets? I’ve been vocal about my preference to limit the number of ad sets. There are a couple of reasons for this , but there are always exceptions. Reasons to Limit Number of Ad Sets 1. If you use broad targeting or any audience expansion, multiple ad sets are rarely necessary for targeting. Regardless of what you use for the initial audience, the expanded (and largest) portion will be mostly the same.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
The Social Media Hat
MARCH 31, 2024
Magai brings all of the available generative AI models into one tool. The post A Killer AI Tool for Marketers appeared first on The Social Media Hat.
Sprout Social
MARCH 19, 2024
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innov
Social Media Today
MARCH 24, 2024
Meta’s making political content opt-in, and there’s good reason for the shift.
Convince & Convert
MARCH 5, 2024
The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Hootsuite
MARCH 1, 2024
Instagram Threads nearly broke the internet when it debuted in early July 2023. The text-based, Meta-owned app racked up over 100 million people within hours of its launch. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Luckily, Threads post scheduling is now available through Hootsuite.
Jon Loomer
MARCH 10, 2024
If your ads aren’t working, the problem may be where you send people. Meta has rules about landing pages that could drive up costs or, if excessive, get your ads rejected. Meta flags five attributes of low-quality post-click experiences (landing pages)… 1. Lack substantive or original content. Meta doesn’t define this clearly, but send people to a landing page that provides value.
The Social Media Hat
MARCH 18, 2024
The Power of Storytelling in B2B Marketing: Establishing Thought Leadership The post Relationships, Storytelling, and a Fine Mezcal appeared first on The Social Media Hat.
Sprout Social
MARCH 28, 2024
With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
MARCH 24, 2024
Meta’s making political content opt-in, and there’s good reason for the shift.
Convince & Convert
MARCH 7, 2024
As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. But what are the specific ways that GTM professionals are using AI? And what is working and not working?
Amy Porterfield
MARCH 19, 2024
Listen on… This is the only goal-setting and productivity strategy you will need for 2024! Can you believe we're almost through the first quarter of 2024?! Time is […] The post #662: The Multi-Millionaire Mindset: 5 Things To Do For Dramatic Growth: Part 1 appeared first on Amy Porterfield | Online Marketing Expert.
Jon Loomer
MARCH 4, 2024
If you see “Learning” in the delivery column of your ad set, the algorithm is still learning how to deliver your ads. Makes sense, right? Performance will fluctuate and you may see higher costs during this time. Ideally, you want at least 50 optimized events per week to exit the learning phase. It can happen before that, but this is the target number.
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Discover just how easy it is to boost SEO with social media.
The Social Media Hat
MARCH 16, 2024
A marketing strategy requires an analysis of your business, your competition, and your target audience. AI can help! The post How To Build A Marketing Strategy With The Help Of AI appeared first on The Social Media Hat.
Sprout Social
MARCH 15, 2024
YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t just one-off success stories, either.
Social Media Today
MARCH 19, 2024
Meta's looking to provide an ad-free subscription package to align with new E.U. regulations.
Keyhole.co
MARCH 4, 2024
Did you know — Netflix has 223.09 million paying subscribers as of the 3rd quarter of 2022? As the most popular on-demand streaming service, it’s no secret that Netflix has played a huge role in the entertainment industry. But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success.
Amy Porterfield
MARCH 12, 2024
Listen on… Why embracing the uncomfortable moments will always get you closer to what you want. I have a feeling that this episode is going to be exactly […] The post #660: Learn To Love What It Takes To Get What You Want appeared first on Amy Porterfield | Online Marketing Expert.
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