For me the work of Susan Blackmore in The Meme Machine gives us incredible insight. It likens how human beings have evolved to what ideas need to create an 'idea meme'.  . The world is full of ideas.that means that only some will be turned into meme's. The core of the idea will remain constant but meme's happen when they allow people to enhance, change or embrace it in some way. Susan Blackmore: Memes and "temes". Creativity Social Media meme susan blackmore the meme machine social media spread idea blog post idea + memeThat means that.(3). MORE >>

Political: #tcot, #iranelection Memes: #waystoaskforsex, #omgfacts Events: #SxSW, #bwe10 Campaigns: #fiestamovement Temporal: #musicmonday, #marketermonday (also #MM) Twitter-specific: #followfriday (aka #FF) If you're ever in doubt about the definition of a certain hashtag as it flits by your screen, simply pay a visit to wthashtag.com (as in "What the Hashtag?"). Tags: meme fun Twitter If you're even remotely familiar with Twitter, you know what a hashtag is. Or at least you'll know what is meant when a # is placed in front of a word. And they come in a variety of topics. MORE >>

With the rapid proliferation of social media and social media channels, there’s been an equally as rapid growth in the creation of memes. While memes — highly viral niche content with fast burnout rates — have existed for some time, they are currently the internet’s favorite phenomena. meme is,  by definition , a cultural element passed from person to person. There are even resources like  Know Your Meme  if you need to catch up on today’s hottest memes. While memes tend to be light-hearted, when done well, they can pack a serious marketing punch. MORE >>

In this TED Talk , Allocca spends a little over seven minutes walking us all through the fascinating world of YouTube, viral videos and the longevity of a meme. memes. kevinallocca memes onlinevideo tedtalk viralmarketing viralvideo youtubeWho would know better how to make an online video go viral than the person who is being paid to watch for trends on YouTube ? That's the job of Kevin Allocca. He is YouTube's trends manager and he sees what goes up (and what never makes it.or stays down). Is there a formula for viral success? In short, no. Absolutely. What do you think? MORE >>

Author’s note: This post will be the first in a series of posts about meme marketing. There was a time when I thought that memes were nothing but photos with funny captions. That being said, I took it upon myself to do some investigating in order to find out what really makes something a “meme.” The first question I asked myself was, “What is a meme?” What is a Meme? Evolutionary biologist and author Richard Dawkins first coined the word “meme” in his 1976 book The Selfish Gene. What can be considered a meme? Why Memes Work for Marketing. MORE >>