Mapping Your Social Graph
JULY 3, 2011
Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The graph allows us to create a social context for our actions. Invest the time to map your social graph. mappiing social
Everloop promises: No child left without a social graph
FEBRUARY 15, 2011
Everloop, which bills itself as an e-learning social network, claims “All tweens are left out of the social graph because they must be over 13 in order to legally use services such as Facebook. Without having a centralized online community of their own, a tween’s social media experience is disparate
The Customers’ Voice, Your Social Graph and Your Reputation
JANUARY 9, 2012
Social media impacts every part of your business. Understand the power of social media for positive and negative impact. Make social media a part of your risk management strategy. Educate your employees – all your employees – about the far-reaching effects a social media comment can have. Every brand needs to: map their social graph and know their customers.
Google+, Google Apps and Your Social Graph
JULY 11, 2011
Google+ and Mapping Your Social Graph. You’ll have your social graph at your fingertips. Social Media Case StudiesOne of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps. Ways to Use Google Apps. That started me thinking of other ways to use it – how about destinations?
Mapping the Brand’s Social Graph
AUGUST 8, 2013
Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. Knowing who is in your social graph is a necessary first step.
Watch Out – The Apps Are Coming!
OCTOBER 19, 2011
But whereas the Timeline is more relevant for user profiles, what is more interesting for businesses is Facebook’s expansion of the open graph and the possibilities in the new social apps. Social apps explained. So far we have become familiar with Facebook’s social plugins, which meant that you can Like and Recommend content through buttons outside of Facebook.
Facebook Tweaks Safety Check
JUNE 2, 2016
The algorithm behind the activation of Safety Check was described in detail by Cottle in the blog post, as was its use of the social graph and how Facebook prevents its automated systems from being overwhelmed with a new internal rate-limiting service. We monitor every launch to ensure quality, but pulling these data reports used to be a manual and time-consuming process.
Is it That Easy?
DECEMBER 20, 2010
Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Building social graphs has not been part of our PR practice. I don’t know about you, but I have not studied math since high school. What does their social graph look like? HughesPR asked if it is that simple.
The Customers’ Voice, Your Social Graph and Your Reputation
JANUARY 9, 2012
Social media impacts every part of your business. Understands the power of social media for positive and negative impact. Makes social media a part of their risk management strategy. Educates their employees – all employees – about the far-reaching effects a social media comment can have. Every brand needs to: map their social graph and know their customers.
Facebook Graph Search: Why Investors Shouldn’t Worry
JANUARY 17, 2013
Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. In other words, Graph Search might just be what will keep Facebook users on the platform. Continuous Google war.
LoveFilm: Facebook traffic’s increased 300% with Facebook social graph
MAY 19, 2010
Fascinating stats from NMA today , revealing the potential impact of Facebook social graph for brands, businesses and publishers: LoveFilm said it had increased traffic from Facebook by 300% and had seen thousands of users ‘like’ movie and actor pages. Brands that see integration like this as a shortcut to social media nirvana will be sadly disappointed. Facebook Open Graph has a massive potential for businesses of all sizes, but it needs to be properly integrated (and supported) by a well thought through social media strategy otherwise it’s pointless.
With New API, Twitter Attempts to Kill Autofollow Apps
Stay N' Alive
JUNE 21, 2013
However, for apps relying on regular updates to a person''s social graph (their followers or friends), this reeks havoc on those apps. It''s impossible for an app that is trying to evaluate a person''s social graph to always know a person''s followers or friends in that rate limit, rendering apps like auto-follow, or even simple social graph analytics, impossible.
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. LinkedIn Pulse is a visual feed that sends you news, social network updates, and RSS, magazine, and blog feeds to your smartphone. Oktopost is designed for B2B social-media marketers. Outlook Social Connector. SlideShare. OFunnel.
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
Want to know what’s working on social media? ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Followerwonk Followerwonk helps you explore and grow your social graph.
Facebook Graph Search Optimization: 5 Must-Reads
APRIL 29, 2013
What should you do to optimize your Facebook page for Graph Search ? What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. It means it’s time for businesses to get social, and I do mean social. Graph Search Optimization: The New SEO and What it Means for Social Advertisers.
"Follow" Networks and The Creep Factor - Why It Isn't a Facebook Play
Stay N' Alive
JULY 11, 2011
In a sense, I see Google and Facebook working together, on 2 different planes to open up the social landscape. It's a different type of social graph than Facebook's. In the end, yes, this is a battle for your social graph. I do think there are different types of social graphs though, and the battle right now is over the less personalized graph and the more public information.
To Sell Is Human. To Be A Marketer Is Human
JANUARY 25, 2013
Our roles are to help a brand connect with a consumer so that the consumer buys a product (or service), talks about it (in a positive way) to their social graph and becomes loyal to the brand. social graph. You have to watch this conversation. Daniel H. Pink is one of the best business book authors and thought leaders on business out in the wild. That's sad. Don't worry.
Why Twitter May Never Be Financially Viable
Convince & Convert
DECEMBER 7, 2012
Tara Hunt , author of The Power of Social Networking: Using the Whuffie Factor to Build Your Business , joins the Social Pros Podcast this week to discuss the borderless world of the social web, monetizing Twitter, and why she unfriended her boyfriend on Pinterest. Tara Hunt, Author/Startup Founder @missrogue. Listen Now.
Stop Producing Noise
MARCH 10, 2011
Mike Beauchamp elaborates : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise. Social graphs contain invaluable personal data; being able to analyze that data and make content more meaningful, contextual and separate value from the noise will be critical as social networks continue to explode.
Social Media Strategy Template
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. However, only 38 percent of companies say they have a defined social media strategy. link].
Stop Producing Noise
AUGUST 29, 2016
Mike Beauchamp elaborated this in 2011 : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise. The next time you share something with the social web, think about what you’re sharing before hitting that send button. How vain of us. We We know it’s a difficult task. Thanks for reading.
Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals to prioritize comments on posts. facebook social mediaFacebook’s Comment Box plugin.
Game Mechanics and Its Effect On Marketing
JUNE 1, 2011
Gamifies you and your social graph by rewarding advocates to ”touch their social graph.”. If you are looking for the answer to creating loyalty, it is in creating a great product. 2. The last five to 10 years, the digital world has been building the social layer and now we’re building the game layer. Why are you on it?”. Our answer? So we can beat one another.
Social Commerce IQ 2012 [Report]
DECEMBER 19, 2012
The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. The industry has witnessed the rise of a new phase of social commerce where innovative retailers have begun deeply integrating social shopping into their websites rather than relying on social network websites for engagement.”. Customer Survey.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
This rise of a new kind of publisher that doesn’t require a homepage or an application and syndicates content through social media and other channels is opening up a plethora of voices and content–think Arsenic TV, NowThis and BuzzFeed. Facebook is able to leverage its social graph to notify users when their friends are tuned in to live streams.
Facebook Updates that May Warrant a Marketing Plan Tweak!
APRIL 27, 2010
They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Open social graph will lead to personalized web experiences and publishers will be able use behavioral targeting. more robust.
Is Twitter Or Facebook More Influential In The SERPs?
Small Business Mavericks
JUNE 28, 2011
Bing’s SERPs are social to an extent that you can Like them and Share them easily on Facebook. Facebook will be influential in terms of second order effects like tweets, links, the social graph, etc. Todd Mallicoat aka Stuntdubl recently fielded a series of SEO questions on Twitter. Rand Fishkin of SEOmoz picked them up and answered them on his blog. One of the questions, and the one I thought was the most interesting, is. Next year, what will effect (sic) SERP’s (sic) more, Twitter or Facebook? Good question, and the intricacies are really important.
The Future Of Facebook And The Newsfeed
MARCH 7, 2013
Many were up in arms and many thought that Facebook founder, Mark Zuckerberg , was going to destroy the power and potential of the online social network. While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph. graph search. online social network. social graph. social insight. before newsfeed? I do. It is not.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.
The Early Days of Hashtag Marketing
MARCH 17, 2012
The issue is one of filtering. I may very much like following you, but should you start tweeting because you're benefitting from a marketing program and I'm getting the spam , it may be grounds for a social media divorce. Do we really think that leveraging individuals and compensating them for blasting their social graphs is the way to build any semblance of brand loyalty and love? social graph. social media. Tweet this, get that. It's disruption marketing at its finest. You only get one chance to make a great digital impression. It sounds complicated.
9 Actionable Ways To Prove & Track Your Social Media
Techipedia: Tamar Weinberg
DECEMBER 5, 2012
For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly! Tracking Social the Proper Way.
Upcoming social media events in DC
JANUARY 11, 2011
Not one, but two events that I’d love to attend are just around the corner– The Social Graph Clinic DC , and What’s Next DC. The Social Graph Clinic DC. Looking at the speakers, I’d love to hear from Stephanie Schierholz, the social media manager for NASA–what a cool job! Thursday, January 20 from 9:00 am-5:00 pm. Featured
How to Unsuck at Personalization in Marketing
JULY 18, 2012
An Econsultancy survey , for instance, shows that 88% of marketers that are using social graph data for personalization, say it has a high impact on both ROI and engagement (Adobe offers a free copy of the report upon registration). Go figure, especially since only 6% of respondents are using social graphs for personalization purposes. Here’s why and how to unsuck.
Your Brand Is A Learning Space
JUNE 26, 2015
So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future? They stray to their social graph, they stray to other entities, and they might even stray to another brand. social graph. social media. How much more content does the world really need? Thank technology. brand.
You Can't Pay Me To Do That
JULY 3, 2012
prefer to see, read, acknowledge and think that whatever I put into whatever social media stream is something that I think you will value. Why would anyone want me to send a message to my entire social graph about something that I have yet to spend any time with? It's the same reason I do not complain about brands or customer service issues that I encounter: I do not want to use my social graph as leverage. That's not part of our social agreement. social agreement. social contract. social graph. social media. tweet.
Social Media is Dead, Long Live Big Data
FEBRUARY 18, 2016
Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While SMH big data social media.
How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm
NOVEMBER 20, 2012
This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands. Here is a summary of the main points: Organic Reach.
Fall in Love with Customer Relationships
MARCH 10, 2015
Customer relationships should be of the utmost importance to you, because in the age of social media and review sites such as Yelp and Angie’s List, the love your customers spread can catapult your brand awareness to new heights. Today’s consumers have shifted their expectations, which are now set by the explosion of touchpoint, social media, and online review sites. By Dana Ilovich.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
And how totally outdated, outmoded and antique they seem compared to Big Data of social media. For members it works this way: Facebook looks at what you are putting in your status updates (say, “surfing”), what links you click on (“surfing video”), Business Pages you Like (“Ripcurl”) and what your friends also do (social graph behaviours).
How Can Brands Connect With the Facebook Generation?
JUNE 12, 2011
According to a report by McCann WorldGroup , “The Truth About Youth , millennials live in a new “social economy in which recommending and sharing brands is front and center in their daily lives. The need for justice (to achieve personal or social justice and do what’s right through activism). The need for authenticity (to see things as they are). Save and Share.