Why Semantic Analysis trumps Sentiment Analysis
Buzz Marketing for Technology
MAY 4, 2011
But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. Data with such low confidence is a poor foundation for sentiment analysis.
How Competitive Analysis Can Transform Your Social Marketing Plan
JANUARY 27, 2017
It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier. Regular competitive analysis helps you create benchmarks for your own brand.
Facebook Acquires Facial-Image-Analysis Firm FacioMetrics
NOVEMBER 17, 2016
Facebook is focusing on the face with its latest acquisition, facial-image-analysis outfit FacioMetrics. We began our research at Carnegie Mellon University developing state-of-the-art computer vision and machine-learning algorithms for facial image analysis. We are thrilled for our next big step forward by joining Facebook.
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. 1. SimilarWeb is fast becoming the preferred tool for competitive analysis projects. So it is a good source of both ideas and basic competitive analysis. Keyword Research. 1. Google Trends. Yahoo!
Using word clouds in communications analysis
AUGUST 13, 2012
Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud WordleIt’s so very simple, yet so very useful.
How Many Dollars Did That Content Drive? A Multi Level Analysis.
NOVEMBER 7, 2016
Remember, there are three levels of depth you can use for your social attribution analysis, depending on what your major questions are. Education & Analysis Social MediaYes, your social and digital campaigns are generating engagement. They’re “good” at brand awareness. But how does that information translate to dollars and cents entering your business?
Why the SWOT Analysis Still Matters in Marketing
Convince & Convert
SEPTEMBER 18, 2015
When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. Developments with Uber this week got us to thinking about the importance of two of the areas that can leave a company the most vulnerable: Weaknesses and Threats. That’s good, actually. Monty Minute
The Superhuman Guide to Keyword Research & Competition Analysis
NOVEMBER 12, 2013
Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. We’re well underway with our Triple X Niche case study (introduction post here ) and we now have over 20 ongoing case studies on the forums. They’ve racked up close to 15,000 views so far and there are hundreds of posts to read.
Why You Should Never Use VLOOKUP Again for Social Analysis
JULY 18, 2016
Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Education & Analysis Social MediaOne of the things I love about Excel is that there is very rarely only one way to do something. Who knows.
How to Keep Content Ideas Coming With Whitespace Analysis
AUGUST 2, 2016
If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management. Marketing Whitespace Analysis. Whitespace Analysis has two components. Whitespace Analysis at Work. Or does it?
Data Mining: The Ultimate Guide to Niche Analysis
NOVEMBER 29, 2011
Final Analysis. In my post on how to become a niche rockstar I said that in order to be at the top of your industry (in a lot of cases online) it’s important to know as much about it as possible. What your competitors are doing, how they’re making money and how they’re getting traffic are just a few things that you can discover with some in-depth niche research. Spyfu.
Analysis: Revealing the Highest Earning Blogs that Sell Advertising
JUNE 27, 2013
To make this more accurate (and to make it easier on myself) I’ve sourced all of the information used in my analysis below directly from BuySellAds. For my analysis I gathered the following statistics: Impressions : Different ad units have different impression counts. therefore simply took the highest number available to get an estimate of the actual site traffic. Ad Units: 2.
The Specialization of Social Media Analysis
MARCH 15, 2011
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Measurement Social media analysi
Don’t Be Fooled By Last-Click Analysis Of Social Media
MAY 16, 2011
Forrester recently published a report entitled “ The Purchase Path of Online Buyers. Normally I’m a fan of Forrester’s reports, but this one left me scratching my head. Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). Where to begin? Top-of-mind awareness.
The Social Media Analysis Business in 2014
JANUARY 5, 2015
Roll tape… The Year in M&A, Social Media Analysis 2014 I''ve been tracking companies that extract meaning from social media data since 2006 (it stays interesting if you let the definitions evolve with the market). So here''s a summary: The opportunities in social media analysis are evolving, and heavy bags of money are being directed toward exploiting them. summarize.
2012 Acquisitions in Social Media Analysis
DECEMBER 17, 2012
I've been tracking acquisitions in social media analysis for years. This year, I thought I'd do something new: I wrote a recap of the activity, which you can find at The Year in M&A, Social Media Analysis 2012. It feels like we've had a lot of deals this year, and based on what I've seen, it's true. The volume has gone up every year, and 2012 is no exception. Companies
When is the social curation bubble going to burst? — Tech News and Analysis
FEBRUARY 15, 2012
Tech News and Analysis. Related research and analysis from GigaOM Pro: Subscriber content. Events. GigaOM.tv. Research. Apple. Broadband. Cleantech. Cloud. Collaboration. Mobile. Video. gigabarb : How big data can tackle commercial building energy [link]. Pulse. Follow us on Twitter. -->. When is the social curation bubble going to burst? By Bobbie Johnson. 14, 2012, 4:52am PT. Tweet.
Report: social media analysis | Sherrilynne Starkie
JANUARY 19, 2011
Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
I understand QR codes are the new “it thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. The example above is a bit of mixed bag in this regard. Design. Relevance. Whaaa? Ease-of-Use.
4 Ways to Thump Your Competition with Better Facebook Analysis
Convince & Convert
NOVEMBER 18, 2012
Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.
Language Support in Social Media Analysis
FEBRUARY 27, 2012
Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. I've heard from several sources that adding sentiment analysis in another language, for example, is equivalent to starting over. International Social media analysisMore to follow.
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Business Strategy.
Finding a Social Media Analysis Tool With Specific Capabilities
DECEMBER 7, 2012
launched Social Media Analysis in 2009 to move industry news coverage from my personal blog to its own site. little over a year ago, I added a free directory of social media analysis companies , which continues to grow as I discover more companies in the market. Social media analysisQuick, name a social media monitoring tool that can monitor Instagram. Got one yet? Not sure?
The Most Important SEO Metrics For Backlinks Analysis
SEPTEMBER 13, 2016
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. Even so, not all backlinks are good for SEO. Meta nofollow.
Election 2016: Our Social Conversation Analysis
NOVEMBER 3, 2016
Since the Democratic and Republican conventions this year, we have been monitoring the conversations about Hillary Clinton and Donald Trump on Facebook & Twitter. We have seen Mr. Trump leading the conversations on Twitter throughout. Now, with less than a week left for the elections this year, the gap between mentions of both the candidates on Twitter seems to be narrowing. debate.
Analysis and Expert Views: Impact of the ExactTarget/Salesforce Deal
Social Email Marketing
JUNE 4, 2013
How great is the cloud where you can connect everything? The ‘open’ spirit where everything nicely gets integrated. An open ecosystem with Salesforce as the undisputed leader. Yet, an open philosophy is not just about technology. It’s also about the players in that ecosystem. With the acquisition.
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis. How social monitoring allows you to make meaningful decisions. Is it more accurate ?
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Social media monitoring and analysis to measure the impact from campaigns and content, social attribution to help allocate budgets, and an analytics API to connect to dashboards and reporting tools. ” — Visually.
The Personalized Experience is a Marketing Trend for 2017
NOVEMBER 9, 2016
Marketing Trends Big data data analysis data collection predictive intelligence salesforce research Starbucks state of marketing state of the connected customerThe recent State of the Connected Customer shows a pretty big marketing trend for 2017 in the personalized experience. Gini Dietrich has what it means for you and how you can implement it, even if you're not a huge consumer company.
What is Market Basket Analysis
Social Media Network Marketing
JULY 29, 2009
Market Basket Analysis is a modelling technique. The set of items a customer buys is referred to as an itemset, and market basket analysis seeks to find relationships between purchases. The basket enables us to diagnose on who is buying what product and what he/she 'may' 'most probably buy' Based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items. The challenge has been how to leverage this data to produce business value.
Analysis of The Top 10 Twitter Users and What We Can Learn From Them
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Analysis of The Top 10 Twitter Users and What We Can Learn From Them Analysis of The Top 10 Twitter Users and What We Can Learn From Them by Tamar Weinberg on September 8, 2010 Share The following is a guest post from one of my favorite young bloggers Onibalusi Bamidele (he’s 16!)
7 Strategies for Monitoring Your Competitors
Convince & Convert
DECEMBER 10, 2015
From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Digital Marketing competition competitor analysis competitor monitoring keyword analysis marketing strategy social listening social media monitoring
The Difference Between Content Marketing and Social Marketing
FEBRUARY 21, 2017
Education & Analysis Social MediaWhat’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice. Simple, right?
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Creating social media content based on assumptions or half-assed “competitor analysis” is inefficient and ineffective. Education & Analysis Social Media Social Media TrendsSocial media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. matcha.
5 Findings From Wendy’s Epic Week on Twitter
JANUARY 10, 2017
Brand Profiles & Case Studies Education & Analysis Social MediaLast week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. collected the data for the brand’s Twitter handle , and started looking at the tweets that Wendy’s sent out in the last week. chlangie x=9 Y=10. Amy Brown ( @arb ).
Your Next Growth Hack Won’t Come from You
JANUARY 26, 2017
Education & Analysis Social MediaIt’ll come from more and better questions. Success stories like Uber, AirBnB , Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail. The term is now standard fare far beyond the start-up community where it was conceived. The problem is, most companies are looking in the wrong place. What’s the answer?
The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]
JANUARY 17, 2017
Education & Analysis Social MediaLooking for ways to increase profits without blowing your budget ? Give micro-influencers a try. Micro-influencers are individuals who have between 1,000–100,000 followers. They have significant influence on the purchase decisions of their audiences, and actively engage their fans. Micro-Influencers and Conversions: How it Works.
4 Tips to Ensure Your Branded Content Gets Discovered
Ignite Social Media
JULY 14, 2016
Branded content. To some, it’s a dirty word. To many, it’s the future of advertising. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. Provide Value. Know Your SEO.
Analysis of Five Top Blogs and What You Can Learn from Them
Techipedia: Tamar Weinberg
JULY 1, 2010
Thanks for the excellent analysis of what it takes to be a top blogger. analysis 1 Cool 2 Jerk 3 Cool 4 Jerk 5 Cool Basically Reply Tamar Weinberg July 1, 2010 at 7:13 pm And what are the takeaways? There is a trend among many new (and even old) bloggers. In blogging, however, we all know that there is nothing like overnight success and you will only get what you put into it. Clearly!
Why Brand Voice Matters and How to Form It
JANUARY 31, 2017
Education & Analysis Social MediaA distinct and unwavering brand voice is one of the core attributes of a strong online brand presence–but it is also the most vulnerable. At Hard Rock International, we fiercely manage and protect our brand voice. If someone can cover up your logo and can’t identify your brand or differentiate it from a competitor, weak brand voice may be to blame.