Why Semantic Analysis trumps Sentiment Analysis
Buzz Marketing for Technology
MAY 4, 2011
But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. Data with such low confidence is a poor foundation for sentiment analysis.
Facebook Acquires Facial-Image-Analysis Firm FacioMetrics
NOVEMBER 17, 2016
Facebook is focusing on the face with its latest acquisition, facial-image-analysis outfit FacioMetrics. We began our research at Carnegie Mellon University developing state-of-the-art computer vision and machine-learning algorithms for facial image analysis. We are thrilled for our next big step forward by joining Facebook.
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. 1. SimilarWeb is fast becoming the preferred tool for competitive analysis projects. So it is a good source of both ideas and basic competitive analysis. Keyword Research. 1. Google Trends. Yahoo!
Using word clouds in communications analysis
AUGUST 13, 2012
Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud WordleIt’s so very simple, yet so very useful.
Why Competitive Analysis Is A Big Deal
Small Business Mavericks
MAY 30, 2013
One area of analysis that is important to focus on is content. Spend some time on competitive analysis before you complete your online marketing strategy. One of the most important aspects of starting a new business is analyzing the competition. You’re not analyzing the competition so that you can borrow all of their ideas. Rather, you want to analyze the competition to see what they may have missed. You’re looking for golden opportunities that you can capitalize on. You’ll have to put some careful thought into your own business’s online strategy.
Why the SWOT Analysis Still Matters in Marketing
Convince & Convert
SEPTEMBER 18, 2015
When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. Developments with Uber this week got us to thinking about the importance of two of the areas that can leave a company the most vulnerable: Weaknesses and Threats. That’s good, actually. Monty Minute
Why You Should Never Use VLOOKUP Again for Social Analysis
JULY 18, 2016
Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Education & Analysis Social MediaOne of the things I love about Excel is that there is very rarely only one way to do something. Who knows.
The Superhuman Guide to Keyword Research & Competition Analysis
NOVEMBER 12, 2013
Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. We’re well underway with our Triple X Niche case study (introduction post here ) and we now have over 20 ongoing case studies on the forums. They’ve racked up close to 15,000 views so far and there are hundreds of posts to read.
How to Keep Content Ideas Coming With Whitespace Analysis
AUGUST 2, 2016
If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management. Marketing Whitespace Analysis. Whitespace Analysis has two components. Whitespace Analysis at Work. Or does it?
Data Mining: The Ultimate Guide to Niche Analysis
NOVEMBER 29, 2011
Final Analysis. In my post on how to become a niche rockstar I said that in order to be at the top of your industry (in a lot of cases online) it’s important to know as much about it as possible. What your competitors are doing, how they’re making money and how they’re getting traffic are just a few things that you can discover with some in-depth niche research. Spyfu.
Analysis: Revealing the Highest Earning Blogs that Sell Advertising
JUNE 27, 2013
To make this more accurate (and to make it easier on myself) I’ve sourced all of the information used in my analysis below directly from BuySellAds. For my analysis I gathered the following statistics: Impressions : Different ad units have different impression counts. therefore simply took the highest number available to get an estimate of the actual site traffic. Ad Units: 2.
The Specialization of Social Media Analysis
MARCH 15, 2011
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Measurement Social media analysi
The Social Media Analysis Business in 2014
JANUARY 5, 2015
Roll tape… The Year in M&A, Social Media Analysis 2014 I''ve been tracking companies that extract meaning from social media data since 2006 (it stays interesting if you let the definitions evolve with the market). So here''s a summary: The opportunities in social media analysis are evolving, and heavy bags of money are being directed toward exploiting them. summarize.
Don’t Be Fooled By Last-Click Analysis Of Social Media
MAY 16, 2011
Forrester recently published a report entitled “ The Purchase Path of Online Buyers. Normally I’m a fan of Forrester’s reports, but this one left me scratching my head. Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). Where to begin? Top-of-mind awareness.
2012 Acquisitions in Social Media Analysis
DECEMBER 17, 2012
I've been tracking acquisitions in social media analysis for years. This year, I thought I'd do something new: I wrote a recap of the activity, which you can find at The Year in M&A, Social Media Analysis 2012. It feels like we've had a lot of deals this year, and based on what I've seen, it's true. The volume has gone up every year, and 2012 is no exception. Companies
When is the social curation bubble going to burst? — Tech News and Analysis
FEBRUARY 15, 2012
Tech News and Analysis. Related research and analysis from GigaOM Pro: Subscriber content. Events. GigaOM.tv. Research. Apple. Broadband. Cleantech. Cloud. Collaboration. Mobile. Video. gigabarb : How big data can tackle commercial building energy [link]. Pulse. Follow us on Twitter. -->. When is the social curation bubble going to burst? By Bobbie Johnson. 14, 2012, 4:52am PT. Tweet.
Report: social media analysis | Sherrilynne Starkie
JANUARY 19, 2011
Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
I understand QR codes are the new “it thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. The example above is a bit of mixed bag in this regard. Design. Relevance. Whaaa? Ease-of-Use.
Language Support in Social Media Analysis
FEBRUARY 27, 2012
Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. I've heard from several sources that adding sentiment analysis in another language, for example, is equivalent to starting over. International Social media analysisMore to follow.
4 Ways to Thump Your Competition with Better Facebook Analysis
Convince & Convert
NOVEMBER 18, 2012
Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Business Strategy.
Finding a Social Media Analysis Tool With Specific Capabilities
DECEMBER 7, 2012
launched Social Media Analysis in 2009 to move industry news coverage from my personal blog to its own site. little over a year ago, I added a free directory of social media analysis companies , which continues to grow as I discover more companies in the market. Social media analysisQuick, name a social media monitoring tool that can monitor Instagram. Got one yet? Not sure?
Election 2016: Our Social Conversation Analysis
NOVEMBER 3, 2016
Since the Democratic and Republican conventions this year, we have been monitoring the conversations about Hillary Clinton and Donald Trump on Facebook & Twitter. We have seen Mr. Trump leading the conversations on Twitter throughout. Now, with less than a week left for the elections this year, the gap between mentions of both the candidates on Twitter seems to be narrowing. debate.
The Most Important SEO Metrics For Backlinks Analysis
SEPTEMBER 13, 2016
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. Even so, not all backlinks are good for SEO. Meta nofollow.
Analysis and Expert Views: Impact of the ExactTarget/Salesforce Deal
Social Email Marketing
JUNE 4, 2013
How great is the cloud where you can connect everything? The ‘open’ spirit where everything nicely gets integrated. An open ecosystem with Salesforce as the undisputed leader. Yet, an open philosophy is not just about technology. It’s also about the players in that ecosystem. With the acquisition.
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis. How social monitoring allows you to make meaningful decisions. Is it more accurate ?
The Personalized Experience is a Marketing Trend for 2017
NOVEMBER 9, 2016
Marketing Trends Big data data analysis data collection predictive intelligence salesforce research Starbucks state of marketing state of the connected customerThe recent State of the Connected Customer shows a pretty big marketing trend for 2017 in the personalized experience. Gini Dietrich has what it means for you and how you can implement it, even if you're not a huge consumer company.
4 Tips to Ensure Your Branded Content Gets Discovered
Ignite Social Media
JULY 14, 2016
Branded content. To some, it’s a dirty word. To many, it’s the future of advertising. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. Provide Value. Know Your SEO.
What is Market Basket Analysis
Social Media Network Marketing
JULY 29, 2009
Market Basket Analysis is a modelling technique. The set of items a customer buys is referred to as an itemset, and market basket analysis seeks to find relationships between purchases. The basket enables us to diagnose on who is buying what product and what he/she 'may' 'most probably buy' Based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items. The challenge has been how to leverage this data to produce business value.
7 Strategies for Monitoring Your Competitors
Convince & Convert
DECEMBER 10, 2015
From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Digital Marketing competition competitor analysis competitor monitoring keyword analysis marketing strategy social listening social media monitoring
Analysis of The Top 10 Twitter Users and What We Can Learn From Them
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Analysis of The Top 10 Twitter Users and What We Can Learn From Them Analysis of The Top 10 Twitter Users and What We Can Learn From Them by Tamar Weinberg on September 8, 2010 Share The following is a guest post from one of my favorite young bloggers Onibalusi Bamidele (he’s 16!)
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Creating social media content based on assumptions or half-assed “competitor analysis” is inefficient and ineffective. Education & Analysis Social Media Social Media TrendsSocial media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. matcha.
10 Bold Social Media Predictions for 2017
DECEMBER 15, 2016
Education & Analysis News & EventsAs of 18 minutes ago, we are 95% finished with 2016. Social media played a huge role in the year, and its presence in our daily lives is only growing as time passes. The way we consume information, communicate with one another, and even the US Presidency was heavily influenced by social media in 2016. 80G3jas80Y by @joshconstine. Twitter Will Sell.
The Difference Between Listening, Analyzing, and Attributing on Social
SEPTEMBER 15, 2016
Sentiment Analysis that can tell you whether the commentary around your brand is skewing positive or negative right now. Analyzing brand activities means a thorough, ongoing analysis of the the activities your brand conducts like publishing content, responding to users, and promoting brand campaigns or initiatives. Education & Analysis Social MediaAnalyzing. Attributing.
You Will Be Immediately Impacted by Twitter’s Revamped 140-Character Limit
MAY 24, 2016
New Strategies as a Result of Analysis. Education & Analysis News & Events Social MediaIt’s official: Twitter is stretching its 140-character limit by no longer attributing photos, videos, GIFs, and polls to a Tweet’s total. Source: Twitter. Revamping a mainstay in the digital marketing universe is a great way to get social media marketers shaking in their boots.
Analysis of Five Top Blogs and What You Can Learn from Them
Techipedia: Tamar Weinberg
JULY 1, 2010
Thanks for the excellent analysis of what it takes to be a top blogger. analysis 1 Cool 2 Jerk 3 Cool 4 Jerk 5 Cool Basically Reply Tamar Weinberg July 1, 2010 at 7:13 pm And what are the takeaways? There is a trend among many new (and even old) bloggers. In blogging, however, we all know that there is nothing like overnight success and you will only get what you put into it. Clearly!
#measurePR Recap: The Jenster is Back!
MAY 29, 2013
John Friedman disagreed, stating influence and knowledge-sharing are two different things: After a free-wheeling discussion on Klout, we moved on to talking about Traackr’s new product, Influencer Network Analysis. Traackr’s product fared better with the #measurePR crew, with several saying that Influencer Network Analysis was far more useful in helping to determine influence.
How to Prioritize Your Social Media To-Do List
SEPTEMBER 2, 2016
Reporting and analysis. Education & Analysis Social MediaI’m often asked: With so much to do and so little time to do it all in, how do you prioritize your social media tasks? While researching the best cat GIF’s and 90s memes can be fun, there is real work to be done and it can get very overwhelming on a medium that never stops. Important and Urgent. 1CcrXmH86x. Planning.
Analysis: Top 100 Twitter Users
OCTOBER 19, 2009
You are here: ViperChill » Social Media » Analysis: Top 100 Twitter Users Analysis: Top 100 Twitter Users Written by Glen, this post has 24 Comments In terms of traffic, I feel like Twitter is becoming a sort of hybrid between Digg of a few years ago and StumbleUpon. Home What the F ? Cloud Living Say "Hi!" That’s a lot of traffic. million followers. supr exctd.
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
Education & Analysis Social Media2016 Social + Digital Marketing Predictions Download. At least 2.3 billion people around the world are actively using social media, according to Statista. Brands Brands are flocking to social media channels because that’s where their customers are. Why Use Social Media to Market a Product Launch? How to Use Social Media for Product Launch Marketing.