Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.

Eventful 191

Eventful Conversation Campaign Types 191

The Social Media Hat

FEBRUARY 27, 2024

Learn how to grow your newsletter organically, to targeted subscribers. The post 10 Free Ways To Grow Your Newsletter Subscribers appeared first on The Social Media Hat.

Newsletter 181

Newsletter Organization Social Media How To 181

Social Media Today

FEBRUARY 1, 2024

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

Social Media 202

Social Media Marketing Trends 202

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. But we know we’re not the only ones. Are you a social media marketing O.G.? We compiled this list to help you decide. You know you’ve been doing social media marketing a really long time when: 1.

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Flash Mob Social Media Marketing Meme 157

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Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ).

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Training Policies Team Guidelines 154

Oktopost

FEBRUARY 12, 2024

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager. In this episode, Alina introduces herself and reveals what you can expect this season.

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Hosting Meeting B2B Apple 131

The Social Media Hat

FEBRUARY 17, 2024

This is a great thought exercise to make your marketing strategy a priority. The post What If You DON’T Have A Marketing Strategy? What Happens Then? appeared first on The Social Media Hat.

Strategy 154

Strategy Exercises Marketing Social Media 154

Social Media Today

FEBRUARY 2, 2024

Threads is working on trending topics, and other features, but Adam Mosseri doesn't view them as big factors.

Trends 202

Trends Features 202

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. This year, brands played it safe with celebrity-filled ads light on calls-to-action, resulting in little online discussion. If you’d rather read along, we’ve also summarized the discussion in the article below.

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Analysis Hashtag Sports eBook 157

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge? At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision.

Patterns 121

Patterns Sentiment Analysis Proposal 121

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Social Media

Amy Porterfield

FEBRUARY 19, 2024

Listen on… An urgent message for anyone who markets their business online – which includes you! I'm here today with a super important bonus episode you literally can't […] The post BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin appeared first on Amy Porterfield | Online Marketing Expert.

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Yahoo Authentication Marketing System 117

Jon Loomer

FEBRUARY 12, 2024

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. These errors are largely due to a combination of ignorance and stubbornness. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. More than anyone, I preached the gospel of targeting and the art of finding your ideal audience.

Advertising 183

Advertising Campaign Cost Conversation 183

The Social Media Hat

FEBRUARY 17, 2024

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. Every year we would run a variety of sales … The post 7 Powerful Considerations For A Successful Marketing Campaign appeared first on The Social Media Hat.

Campaign 153

Campaign Marketing Course Social Media 153

Social Media Today

FEBRUARY 12, 2024

After announcing that it will make political content opt-in, Threads is now also set to display trending discussions in the app.

Trends 187

Trends Content 187

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Social Media

BeingOptimist

FEBRUARY 6, 2024

Introduction In the world of technology, just as life gets easier with it, there are thousands of hackers who are ready to scam for personal information and that’s why you need the best VPN for iPhone. Cyber attacks and phishing stand as one of the most common scamming things you might face. You might just be doing things as simple as a transaction of money from one account to another or just liking a picture and suddenly you can get caught up in these tricks.

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iPhone Price Apple Policies 116

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.

Overview 119

Overview Campaign Cost Organization 119

Amy Porterfield

FEBRUARY 22, 2024

Listen on… Here’s how you can double your net worth by doubling your self worth with Jamie Kern Lima Today, we're not talking about your typical marketing strategies, […] The post #655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 109

Strategy Marketing 109

Jon Loomer

FEBRUARY 7, 2024

It’s a common problem. As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. The results are good. Really good. But are they too good to be true? There must be something wrong. I created a great campaign, and I’m proud of it, but this just doesn’t seem possible.

Report 177

Report Sample Samples API 177

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The Social Media Hat

FEBRUARY 23, 2024

Familiarize yourself with these key SaaS Marketing terms. The post Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs appeared first on The Social Media Hat.

Marketing 149

Marketing Social Media Brands 149

Social Media Today

FEBRUARY 28, 2024

New data shows that most marketers are now utilizing generative AI tools within their process.

Marketing 210

Marketing Process Data Tools 210

BeingOptimist

FEBRUARY 2, 2024

When it comes to optimizing your website for search engines, having a reliable and feature-rich SEO plugin is essential. RankMath Pro is a powerful SEO plugin that offers advanced features and functionalities to enhance your website’s search engine rankings. In this review, we will delve into the pros and cons of Rank Math Pro and explore why it outshines its free versions.

Features 116

Features Review SEO Engineering 116

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category! This is the eighth consecutive year Sprout has been recognized by G2.

Software 116

Software Products Team One Spot 116

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Social Media

Amy Porterfield

FEBRUARY 29, 2024

Listen on… Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business. Imagine spending just one hour a week, or […] The post #657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 108

Strategy Marketing Organization List 108

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. Let’s be honest. Life in general has been a bit chaotic. I stumbled on something today that filled me with sentimental feelings but also a nagging question. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed.

Advertising 176

Advertising Metrics Cost Sentiment 176

The Social Media Hat

FEBRUARY 1, 2024

Find the perfect Fractional CMO to fuel your business growth. The post How Do I Find A Fractional CMO? appeared first on The Social Media Hat.

Social Media 172

Social Media Strategy Marketing 172

Social Media Today

FEBRUARY 15, 2024

While reducing political posts could help to reduce angst, what qualifies as 'political' is difficult to define.

Content 192

Content 192

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Social Media

Hootsuite

FEBRUARY 20, 2024

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. We’ve got the resources to help you get the most out of every post (that rhyme was by design), on Instagram, Facebook, TikTok, Linkedin, and beyond.

Template 106

Template Templates Social Media Diagrams 106

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.

Social Media 112

Social Media Authentication Communities Campaign 112

Amy Porterfield

FEBRUARY 1, 2024

Listen on… Three practical strategies I’m implementing into my email marketing strategy for 2024. I don't know about you, but I feel like now is the perfect time […] The post #649: My Email Marketing Makeover: 3 New Strategies I’m Trying This Year appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 110

Strategy Marketing Newsletter List 110

Jon Loomer

FEBRUARY 5, 2024

Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Last week, we covered the most common optimization mistakes that advertisers make.

Advertising 177

Advertising API Eventful Conversation 177

The Social Media Hat

FEBRUARY 22, 2024

The What, Why and How of a Great Marketing Strategy The post What is Marketing Strategy? A Guide for Startup SaaS Companies appeared first on The Social Media Hat.

Startup 154

Startup Company Strategy Marketing 154