Trending Sources

Three Myths and Facts About Using Data in B2B Marketing

Spin Sucks

There’s a lot of misinformation out there about the power of data in B2B marketing. Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects. While another would say the definition of big data is widely misunderstood.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. And only a small percentage reported effective data management practices.

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PR Has Officially Reached the Era of Data

Spin Sucks

In this new age of media relations, PR professionals have a soulmate that’s often overlooked: Data. Ryan Philemon shares the examples and strategy he and his team used to transform a client's internal data into compelling stories that left the media wanting more. The post PR Has Officially Reached the Era of Data appeared first on Spin Sucks. based events Vice Zika pandemic

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Big Data for Small Businesses [Infographic]

Idaconcpts

One of the biggest tech buzzword from 2014 was big data. There There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? This term is used to describe a large amount of organized or unorganized data so overwhelmingly large that it is not possible to process using traditional ways.

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

Summing it up. I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling. The challenge with data is that it can be difficult to comprehend.

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Actionable Data is Better than Big Data (And Learning Trumps Both)

SocialFish

At last year’s ASAE Technology Conference there was a lot of discussion of “big data.” ” I remember at the time that Elizabeth Engel was overheard on Twitter saying something to the effect of “Before associations get too into big data, they might want to get their arms around the little data they already have.” Humanize Useful Data

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Attribution Modeling: The Hot Knife Through Big Data

Spin Sucks

The post Attribution Modeling: The Hot Knife Through Big Data appeared first on Spin Sucks. What is attribution modeling and how can marketers apply it to tie in marketing results to business goals? Brendon Shank has that and more.

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Sometimes Data Is Just Data

Twist Image

So, how is all of that data working out for you? The first one, is how upset some people were with Facebook ''s ability to choose their best pictures of the year, how it went south and why it led many people to question a brand''s ability to use data to be a better marketer (you can read more about that here: Facebook Doesn''t Get Small Data Right (And You''re Worried About Big Data?). Which brands do you know that have used data to deliver the right message to the right people at the right time? Ultimately, that is the dream and true promise of data, right?

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Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

Because until very recently, there was no way to get real-time feedback and deep data-driven insights before the marketing campaigns occur.  In most of its forms, traditional marketing follows a linear, serial process.  With the proper technology and the right team, they can interpret that real-time data and make mid-stream changes to campaigns so as to ensure success.

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IMPORTANT: 2013 Nonprofit Engagement Data Management Study

SocialFish

From the NTEN blog : When it comes to tracking and using “engagement” data –  the actions, interactions, and even conversations that relate to an organization’s work but don’t necessarily represent the transactional or financial data that have been traditionally used for measuring an organization’s health  – today’s nonprofits are either tracking a lot, or hardly anything at all.

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When Social Media Meets Big Data

Mindjumpers

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And And if you haven’t, I’ll give you an example of my first encounter with big data. Rather it was an example of how big data works. Big data is the outcome of all the movements and actions we do online. 

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Data+Culture Change+Digital = Awesome at #ideas16

SocialFish

Bear Analytics (@BearAnalytics) March 11, 2016. I’m headed to Colorado Springs for ASAE’s Great Ideas conference, where I’m excited to be presenting with Joe Colangelo (data scientist extraordinaire) and Susan Cato (an amazing digital strategist) about our huge and exciting digital transformation project at the American Society of Plant Biologists.

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89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data. It is no small feat to integrate huge amounts of data from a variety of sources. By far.

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Data is the New Oil

Idaconcpts

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.”  One might said to oil. The Rush for Data. The Perils of Public Data. Safeguard your data. Takeaway.

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Pinterest demographic data

SocialFish

Ignite Social Media has an interesting post showing some demographic data on Pinterest (which, unsurprisingly, skews heavily towards women aged 25-54). Useful DataJust something to think about. An example from the post: Boomers & Boomerangs. Boomers & Boomerangs in detail. Who are they? Both groups are heavy internet users and account for more than 10% of Pinterest.com visits.

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How to Use Data to Tell a Stronger Story

Convince & Convert

Stats, facts, and figures—we all love data, and it certainly helps make content all the more powerful. Data, when used properly, makes an argument more compelling, underscores a position, and adds relevancy and authenticity to a story. How do you balance data, design, and messaging to tell a stronger story? These all make your data relevant and concrete. Whether

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Large companies live or die based on their data, so you’d think that marketing data would be strictly controlled and carefully recorded and maintained. Keep Track of Customer and Contact Data Expiration Dates. Like meat on supermarket shelves, milk in the fridge, or prescription medicine sitting in your cabinet at home, all customer contacts and data have a use-by date.

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The Emotion found in Social Data

Buzz Marketing for Technology

They are not real-time or data driven and they don’t parse their findings with the objective use of technology. It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice.  We believe they should be using more authentic and real-time data in order to make data-driven decisions. Let’s be clear. 

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Why Data Driven Content Fails Alone

Geoff Livingston

Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content. In many ways, trends like social media tools and data analysis provide new powers for marketing, much like an electric drill works better than a hand crank. Stories.

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Millennials, nonprofits and data

SocialFish

John Clese over on the Avectra blog posts an interesting question about Millennials and nonprofits … and data. Actions speak louder than data. Not-for-profits need to focus their attention on how to act on the data at hand. Using Big Data to analyze and predict prospect and donor behavior.  Not-for-profits could benefit to think of their message as a Twitter feed.

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Stats for Congress on Twitter [Data]

SocialFish

Slide deck from Edelman analysing data from Members of Congress on Twitter. Useful DataTip o’ the hat to Robert Hay for the find. Capitol Tweets: Yeas and Nays of the Congressional Twitterverse. View more presentations from Edelman Insights.

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What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. What Lies Behind the Concept of “Social Data Intelligence”. The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data.

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Whose Data Is It Anyway?

SocialTimes Twitter

Most recently, after an American Civil Liberties Union  report accused surveillance startup GeoFeedia  of “spying,” Twitter and Facebook cut off GeoFeedia’s data stream. Although there’s nothing really wrong with GeoFeedia parsing the data, it feels creepy–and that’s bad for business. Many people happily give up their data to Google Maps. The data is out there. This might be the year we all broke Twitter. On the other hand, when the police patrol Twitter looking for criminal activity , that raises red flags, as well. This is a tough one. If not, we can opt out.

Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While SMH big data social media.

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How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

SimilarWeb provides data on total search visits as well as a breakdown by vertical: For each site I captured total search visits for January through November 2014 and the percentage coming from news search, then used that to calculate the number of news search visits for each site. As shown in this data, Google News is still sending a considerable amount of traffic to news sites.

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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. We created a custom audience based on social data from blogs, microblogs, social networks, and forums. Real-time data can give you incredible Intelligence and can make marketing decisions like sponsorships, product placements, advertising, and content development much easier! IAB Mixx Research.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ?

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5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

I absolutely love people data. Since my business is 100% online, it’s imperative for me to understand who it is that I’m speaking with every single day, and how to organize that data efficiently. Riffle is a tool that lets you learn about Twitter users in particular, so that you can grab at-a-glance data on them as you engage with them on Twitter. Or even sooner.

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Use Facebook Data to Unlock Consumer Affinity

Buzz Marketing for Technology

When I started this blog back in 2006 Facebook was just getting going but nobody  had a clue on when it came to the volumes of valuable data that they would ultimately produce. Check out me and Dr Manuel Aparicio from Saffron Technology discuss the possibilities of harnessing the power of Social Data on yBCtv!

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Making Data More Human

SocialFish

The title of this talk says it all, really – Making Data More Human. ” Watch this fascinating video of his recent TEDxVancouver talk about giving meaning to data. “Jer Thorp is an artist and educator from Vancouver, Canada, currently living in New York. Humanize

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How to do data management right.

SocialFish

ASAE’s Technology Council appointed a task group to focus on data analytics this year.  Big data was the hot topic at last year’s Association Technology Conference but it was clear that most associations are failing to follow even the most basic best practices for data management.  Start with data management basics and clean up your data. Phase in enhancements.

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[Cool Infographic Friday] Big Data Big Profits

SocialFish

If you look carefully at this McKinsey infographic, you’ll see it actually says SMALL data sells better. Debunking the Hype Mobile Potluck Useful Data by grantstewart. Explore more infographics like this one on the web’s largest information design community – Visually. Related Posts [Cool Infographic Friday] A Brief History of Caps Lock How big is your storage?

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Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

The fierce growth of data and insights on the web has by no means lessened the interest for Social Media Analytics, making the hot topic of  today “Big Data” My presentation below is yours for the reading. Slide 8: What is “Big Data”? Slide 9: Social Data – it’s a revolution or at least a high growth evolution. That’s about it!

Data 101

2016’s Best Data Visualization Tools

Meltwater

It's that time of year when analysts are busy with year-end reporting and our usual… Read More.

Social Media is Changing Leadership [DATA]

SocialFish

The survey questions gathered data on their perspectives about social media implementation in organizations, particularly related to leadership and how leaders are leveraging social media for organizational results. Debunking the Hype Featured Humanize Useful DataGET THE SURVEY RESULTS REPORT HERE.   The report is free. GET THE SURVEY RESULTS REPORT HERE.

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Big Data: 5 Essential Skills for Public Relations to Master

Spin Sucks

The era of Big Data has arrived, and social media big data will be a huge trend this year. There are mountains of data and we don’t really have the skills to see what they all mean and really connect the dots. Essential Skills to Master Big Data. Following are five essential skills to master Big Data you can undertake right away. Collect Data.

How Data Is Used to Refine Marketing Messages

Convince & Convert

Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. Through data, they can prove that there’s a significant interest in a new product, service, or feature. Then great example of a successful company tweaking its message, product, and context based on data comes from Bodyform. Image via BigStockPhoto.com. Crickets.

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Data on the Digital Divide

SocialFish

See more source data in the Digital Divide section of the  Pew Internet Research  site. Useful DataCame across this infographic via a Mashable post.  I think it should have had more info about mobile web access, but interesting nonetheless.

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Data-Driven Millennials in the Social Sector

SocialFish

For the first time ever, data scientists are becoming the most desirable group of people on this earth. While applying data and evaluation techniques has been used to measure things for decades, the social sector is beginning to learn the art of measuring impact outside of revenue and productivity. Are you a millennial that wants to make a real impact in the world? APPLY.

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