Trending Sources

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Facebook video and Facebook Live  are the two main products that will attract the most attention from marketers, but not before they identify a person (or animal, for that matter) with a robust following to participate in an engaging campaign across either platform. So what is Facebook video anyway? Believe it or not, Facebook is the answer for marketers. And what about Facebook Live?

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8 Tips for Social Video Storytelling

SocialFish

Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Wistia has done several useful studies on viewer drop-off, and it looks like a couple of trends are worth watching for social video makers. 75% of the world’s mobile data traffic will be video by 2020 (Cisco). That’s huge.

Why 2016 Will Be the Year of Video Marketing

Convince & Convert

The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. Video isn’t just a nice afterthought. And it’s not too late to tap into the power of video. Here are just some of the many reasons 2016 is the year of video marketing. 1. Video Will Help You Dominate Your Marketing Objectives.

8 Downright Awesome Reasons to Create a Video Marketing Strategy

Harp Interactive

Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! Video Marketing video marketing visual marketingVisuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text. Pretty image heavy, right?)

Why and How to Add Videos to Your Marketing Mix

Spin Sucks

Capitalizing on this knowledge, marketing strategies have always tried to ensure incorporation of pictures and videos in their campaigns to make them more effective. In this information age, the benefits of including videos are plenty, and we have here just a few. Videos Increase Your Visibility. Try to run a search about anything and the first thing you will see is a video.

How Brands Are Using Live Streaming Video Successfully

Convince & Convert

In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth. Live events.

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Mistakes To Avoid In Your Video Marketing

Small Business Mavericks

One of the best ways to capture interest is video. But those videos that folks are watching usually are not like this: infomercial-style. It is far better to produce one high-quality video that appeals to your targeted demographic than a whole bunch of poorly produced clips that nobody wants to see. Every demographic has a preferred style of video, and many times they do overlap. There have been a number of  video marketing  posts with helpful links on this blog. Knowing Do you have any advice for those ready to try video marketing? lots of jargon.

Gordon Ramsay Cooks Up Facebook 360 Video

SocialTimes Facebook

A new 360-degree video  on Facebook was cooked up by none other than Gordon Ramsay. The chef, television host and producer teamed up with immersive entertainment studio Surreal  to showcase his newly renovated kitchen by posting a 360 video (embedded below) of himself and his youngest daughter, Tilly Ramsay , also a chef, creating one of their favorite meals—a full English breakfast. Facebook Web Video 360 Video 360-Degree Videos chefs English Breakfast Gordon Ramsay Kitchens surreal television Tilly Ramsay TVReaders: What do you think of Ramsay’s new kitchen?

Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Only 12% share video via Twitter.

Marketing Videos Don’t Have to Cost a Fortune

Spin Sucks

know I do, which is why one of the greatest services I feel like I can share with people is helping them find ways to cut costs on their PR and marketing videos. You’re a video producer who helps people cut costs on their marketing videos!? Video can cost in the tens of thousands of dollars, but you can also produce a great video for much less. By Tony Gnau.

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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for a service that creates animated explainer videos.

FedEx Customer Video Turned Good PR

Spin Sucks

During the holidays, a video of a FedEx delivery man threw a computer monitor over a gate and onto the lawn of the customer’s lawn. And the “delivery” was captured on video. They did NOT ignore the video. They did NOT stick their heads in the sand and pretend the video (that now has nine million views) doesn’t exist. And it broke. The lesson?

Video 142

Jack Dorsey’s Speech at Disrupt 2012 [Full Video]

Idaconcpts

Business & Marketing inspirational video jack dorsey jack dorsey disrupt jack dorsey inspirational video jack dorsey speech jack dorsey techcrunch jack dorsey video“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco. Photo Credit: Fast Company.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. When it comes to your business, videos can offer a great boost in exposure and engagement. This includes video

3 Rules for Better Video Marketing

Convince & Convert

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read. That’s 38.2

Who will win the video app wars?

Janet Fouts

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Now, these are not the first to do live video streaming. link] />. JoelComm.

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Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Get something right and your fans will love you. Commentable. Shareable.

Social Videos – Why, Where And How?

Mindjumpers

But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. And it’s not videos like we know them, but short videos with a time limit. In the following, we will present you of a why, where and how to use these social video platforms. And videos on Facebook are shared 12x more than text posts and links combined!

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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. Transparency is a key issue when creating videos with good content. This leads nicely onto the next video: Dove Evolution Commercial. The video builds consumer trust through its transparent look into the makings of a commercial.

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Creating Great Video Without the “Shoot”

Waxing UnLyrical

Video is a wonderful tool for telling a compelling story. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. Maybe video wasn’t initially a part of the plan, or perhaps it was but the budget for it was eaten up by other urgent needs. There is an unholy trinity that rules all video projects.

Video 92

Easy guide to the Periscope video streaming app

Janet Fouts

What’s new. A lot has changed with Periscope since my last post on streaming video apps. still recommend it if you have a Twitter acct as Periscope can leverage the social graph to spread the word about your video stream, but if you don’t have a Twitter account you can simply sign up with just a mobile phone number. Saving and watching your Periscope video later.

Video 73

Video Ads, Facebook, and Marketing

Small Business Mavericks

The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Are You Looking At Video Ads? Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. The site says that all video views — including ads — number about one billion every day, with 65% of those views on a mobile device. If we do, will you be looking at video ads as part of your campaigns? Then again, they may not.

4 Tips for Sharing Videos On Facebook

Convince & Convert

Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos  (highlight to tweet).

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8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. Yes, but a video can really help give you a deeper understanding of the water bear’s extreme tactics. Consider the idea that not every single one of your videos has to drive direct sales.

Videos Can Now Be Added to Facebook Comments

SocialTimes Facebook

Videos  are everywhere on Facebook, and they can now be included in one more place: comments and replies to posts from users, pages, groups  and events. The ability to add videos to comments was initially developed during Facebook’s 50th Hackathon  in February, and Baldwin wrote that it is available via desktop, web, iOS and Android by clicking the camera icon next to the comment field.

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

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Using Video Marketing To Boost SEO

Small Business Mavericks

Is video marketing a useful SEO tool? Put together a video that can viral, and you’ll drive that video to top of the search results, and most likely get a mention in the trending topics listed in the search engines. One video currently doing the rounds proves this point well – more on that shortly. Instead, think of the SEO value to your videos.

How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. Surely, video marketing must be really expensive, time consuming, and technical? Create your video. Your video doesn’t have to look like a Steven Spielberg production.

How To 109

The Best Video Content for Every Step of the Marketing Funnel

Convince & Convert

What has this got to do with video content marketing? How Video Content Energizes Your Funnel. Video content can help raise the heat on your marketing funnel. But have you tried using video as part of your content marketing to speed up that process? The aim of these promotional videos is to share your values, mission, and ultimately your brand with your target audience. With

Video 50

Preview of the New Myspace.com [Video]

Idaconcpts

Social Media justin timberlake myspace myspace myspace justin timberlake myspace video new myspace new myspace preview new myspace video timberlake myspace videoThe new Myspace from Myspace on Vimeo. From New.Myspace.com (as of 09/25/12): We’re hard at work building the new Myspace, entirely from scratch. What do you think? Chime in in the comment section below.

76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first  Mobile Video Benchmark Study  to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. “…Mobile video is beyond the tipping point.

The Spin Sucks Inquisition: Martin Waxman on Video

Spin Sucks

Where can people find you online? I won’t spoil the video by transcribing his answers (that and I’m lazy), but I learned something new about him from our conversation. The post The Spin Sucks Inquisition: Martin Waxman on Video appeared first on Spin Sucks. By Gini Dietrich. Welcome to the very last Spin Sucks Inquisition of 2015. Can you believe it? Where You Can Find Martin.

Video 93

How to Get Started With Employee-Generated Video Content

Convince & Convert

But not just EGC—EGC on video. Why Video? How to Add Video-Based EGC to Your Content Calendar. To give you an example, Vidyard’s might look like this: Are you using employee-generated content, such as video or social? Content Marketing content marketing content strategy egc employee engagement employee generated content video content video marketing

Video 52

4 Steps For Creating the Ultimate Video Marketing Plan

SocialFish

However, from my experience working at a leading online marketing company, I’ve identified one core area most businesses tend to forget about when it comes to their overall marketing strategy: video marketing. When done properly, video marketing can really help you to spread awareness about your business or product and engage your followers. Upload the full length video onto YouTube.

Video 71

The Spin Sucks Inquisition: Corina Manea on Video

Spin Sucks

Introducing…The Spin Sucks Inquisition on video! And why? I won’t spoil the video by giving you the answers here, but I will tell you her story of getting the treadmill home is H-I-larious! If you can’t get the video below, you can click here and watch it on the Tube of You. By Gini Dietrich. Alright, alright! Who do you think is doing livestreaming well?

Video 59

The Spin Sucks Inquisition: Susan Cellura on Video

Spin Sucks

The post The Spin Sucks Inquisition: Susan Cellura on Video appeared first on Spin Sucks. by Laura Petrolino Related Stories The Spin Sucks Inquisition: Hanna Knowles The Spin Sucks Inquisition: Paul Sutton On Video The Spin Sucks Inquisition: Rob Biesenbach on Video. Stop by to say hello. Comments You guys are having too much fun. can't stop laughing!

Video 70

Viral Video: Using a Ballerina for B2B marketing

Social Marketing Forum

A viral video is a not something you can order at your local agency. You can create a video and design for virality but in the end it’s the audience that decides if it goes viral or not. So it all depends on the content of the video, often more than on the quality. B2B marketing Brand marketing Online video Viral marketing Henry Alex Rubin Peter Pedrero video viral marketing viral video Volvo Volvo TrucksThe [.].

B2B 76

The Spin Sucks Inquisition: Kate Nolan on Video

Spin Sucks

The post The Spin Sucks Inquisition: Kate Nolan on Video appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Eden Spodek on Video The Spin Sucks Inquisition: Danny Brown On Video The Spin Sucks Inquisition: Amanda Cleary-Eastep. On this week's Spin Sucks Inquisition, we have Kate Nolan, who just went out on her own. We talk about that and about food.

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The Spin Sucks Inquisition: Danny Brown On Video

Spin Sucks

The post The Spin Sucks Inquisition: Danny Brown On Video appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Amanda Cleary-Eastep The Spin Sucks Inquisition with Andy Crestodina The Spin Sucks Inquisition: Laura Petrolino on Video. Danny Brown sits on this week's Spin Sucks Inquisition. Check it out! Comments You'd think she'd know by now, eh? Clearly not….

Video 76

Gin and Topics: An Epic (EPIC!) Wedding Video

Spin Sucks

Though North America has a long weekend, I think it’s fair to say that most of us will still have time to watch funny videos. She sent a video this week! The Future Bruce Lee. I don’t know if I should be impressed or scared by this video. Epic Wedding Video. And they continue their streak with me with this video about helicopter moms. 2. 

The Spin Sucks Inquisition: Paula Kiger on Video

Spin Sucks

Paula is a HUGE Spin Sucks community member…and I tease her a little bit about it in today’s video. Where can people find you online? I won’t spoil the video by transcribing her answers (that and I’m lazy), so watch and see what you think. The post The Spin Sucks Inquisition: Paula Kiger on Video appeared first on Spin Sucks. The Paula Kiger Inquisition.

Video 78

Best Practices for Nonprofit Video

SocialFish

And it’s AWESOME.  It really gets into the ROI of video, and specifically takes a look at specific business goals for video – namely marketing and raising awareness, fundraising, membership development and relations, and advocacy. We are in the same place now with video. GET THE REPORT HERE. They would ask, ‘Where could we possibly get the money to do that?’

Video 75

Best Practices For Killer Facebook Video Ads

Janet Fouts

In case you haven't noticed, video views on Facebook are exploding. Here's how to get the most out of Facebook ads for your business. Facebook Facebook ads

Video 38