Trending Sources

The Evolution of the Tasty Video

Ignite Social Media

Within the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. The short, simple videos that we drool over on a daily basis started with Tasty , a production of BuzzFeed Video. According to the New Yorker , Tasty began as an experiment by the BuzzFeed team to see what kind of YouTube video content went viral on Facebook.

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13 Tips to Create Better Live Videos

Jenn's Trend

Have you been wanting to start hosting (or host more) live videos to develop your brand? But first you want to know how you can create better live videos. Like everything else on social media, just because everyone else is doing it, doesn’t mean… The post 13 Tips to Create Better Live Videos appeared first on Jenn's Trends. Great!

Video 45

Facebook Launches Instant Video for Messenger

SocialTimes Facebook

The next step in Facebook’s video push  occurred Thursday with the launch of Instant Video for Messenger. Then while both of you are viewing an open Messenger conversation, tap on the video icon in the top-right corner to start sharing real-time video. Your video will float over the active text conversation that you can continue while viewing the video.

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8 Tips for Social Video Storytelling


Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Wistia has done several useful studies on viewer drop-off, and it looks like a couple of trends are worth watching for social video makers. 75% of the world’s mobile data traffic will be video by 2020 (Cisco). That’s huge.

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Audio 360: Facebook Brings Spatial Audio to 360-Degree Videos

SocialTimes Facebook

Facebook is bringing 360-degree audio to its 360-degree videos. Oculus VR  product manager Abesh Thakur and Facebook technical lead Varun Nair announced the launch of Audio 360 in a blog post , describing it as “a suite of tools including the Spatial Workstation which enable creators to publish 360 videos with spatial audio  on News Feed.” Fuerza Imprevista.

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How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

What does Facebook Live  mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Facebook Live and in-feed video are catalysts in that growth. We’ve seen the future of video, and it’s Facebook Live.

Mistakes To Avoid In Your Video Marketing

Small Business Mavericks

One of the best ways to capture interest is video. But those videos that folks are watching usually are not like this: infomercial-style. It is far better to produce one high-quality video that appeals to your targeted demographic than a whole bunch of poorly produced clips that nobody wants to see. Every demographic has a preferred style of video, and many times they do overlap. There have been a number of  video marketing  posts with helpful links on this blog. Knowing Do you have any advice for those ready to try video marketing? lots of jargon.

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Why and How to Add Videos to Your Marketing Mix

Spin Sucks

Capitalizing on this knowledge, marketing strategies have always tried to ensure incorporation of pictures and videos in their campaigns to make them more effective. In this information age, the benefits of including videos are plenty, and we have here just a few. Videos Increase Your Visibility. Try to run a search about anything and the first thing you will see is a video.

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Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Only 12% share video via Twitter.

Facebook Live Goes Full-Screen, Adds Video-Only Mode, Extends Sessions to Four Hours

SocialTimes Facebook

The social network said in an email to SocialTimes that landscape full-screen broadcasting on Android will launch later this summer, and also detailed two new features: a video-only mode and longer broadcasts. The video-only mode allows both broadcasters and viewers who want to focus on the videos to temporarily hide Reactions  and comments by swiping right.

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Why 2016 Will Be the Year of Video Marketing

Convince & Convert

The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. Video isn’t just a nice afterthought. And it’s not too late to tap into the power of video. Here are just some of the many reasons 2016 is the year of video marketing. 1. Video Will Help You Dominate Your Marketing Objectives.

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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. Transparency is a key issue when creating videos with good content. This leads nicely onto the next video: Dove Evolution Commercial. The video builds consumer trust through its transparent look into the makings of a commercial.

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FedEx Customer Video Turned Good PR

Spin Sucks

During the holidays, a video of a FedEx delivery man threw a computer monitor over a gate and onto the lawn of the customer’s lawn. And the “delivery” was captured on video. They did NOT ignore the video. They did NOT stick their heads in the sand and pretend the video (that now has nine million views) doesn’t exist. And it broke. The lesson?

Video 141

Facebook Pages Can Cross-Post Videos to Pages With Different Owners, Business Managers

SocialTimes Facebook

Facebook page administrators  can now cross-post  videos to pages with different owners and under different Business Managers. She described Facebook’s decision to launch the new cross-posting feature: Publishers have also told us they need a way to easily post videos and reach audiences on pages with different owners. Crossposting Videos. GoldenBuzzer.

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8 Downright Awesome Reasons to Create a Video Marketing Strategy

Harp Interactive

Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! Video Marketing video marketing visual marketingVisuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text. Pretty image heavy, right?)

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Using Video Marketing To Boost SEO

Small Business Mavericks

Is video marketing a useful SEO tool? Put together a video that can viral, and you’ll drive that video to top of the search results, and most likely get a mention in the trending topics listed in the search engines. One video currently doing the rounds proves this point well – more on that shortly. Instead, think of the SEO value to your videos.

SEO 122

Facebook Develops Custom 360-Degree Video Stabilization Technology

SocialTimes Facebook

Wednesday that it developed a custom-designed stabilization technology for 360-degree videos. It improves efficiency, with a 10 percent to 20 percent reduction in bit rate for the same video quality. And it’s fast—it can stabilize video in less than 22 milliseconds per frame, meaning that you can improve your video stability with no major wait or interruptions when you upload.

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Facebook Adds New Sizes, Video Ads, Carousel Ads to Instant Articles

SocialTimes Facebook

Facebook Wednesday announced several new advertising options for Instant Articles : support for new and custom ad sizes, as well as video ads  and carousel ads. Advertising/Marketing Facebook Android Athena Carousel Ads Facebook Audience Network Harshit Agarwal Instant Articles iOS Joe Alicata Publishers The Verge Video Ads Vox Media

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3 Rules for Better Video Marketing

Convince & Convert

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read. That’s 38.2

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Video Marketing For Your Business


This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for a service that creates animated explainer videos.

Video 60

Jack Dorsey’s Speech at Disrupt 2012 [Full Video]


Business & Marketing inspirational video jack dorsey jack dorsey disrupt jack dorsey inspirational video jack dorsey speech jack dorsey techcrunch jack dorsey video“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco. Photo Credit: Fast Company.

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Marketing Videos Don’t Have to Cost a Fortune

Spin Sucks

know I do, which is why one of the greatest services I feel like I can share with people is helping them find ways to cut costs on their PR and marketing videos. You’re a video producer who helps people cut costs on their marketing videos!? Video can cost in the tens of thousands of dollars, but you can also produce a great video for much less. By Tony Gnau.

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Video is The New King of Content Marketing


Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Get something right and your fans will love you. Commentable. Shareable.

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Who will win the video app wars?

Janet Fouts

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Now, these are not the first to do live video streaming. link] />. JoelComm.

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How Brands Are Using Live Streaming Video Successfully

Convince & Convert

In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth. Live events.

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How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. Surely, video marketing must be really expensive, time consuming, and technical? Create your video. Your video doesn’t have to look like a Steven Spielberg production.

Video 124

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. When it comes to your business, videos can offer a great boost in exposure and engagement. This includes video

UGC 47

Facebook Instant Articles Now Support 360-Degree Videos and Photos

SocialTimes Facebook

Publishers using Facebook’s Instant Articles  can now include 360-degree videos  and 360-degree photos  to their content. Product manager Josh Roberts  announced the new options in a Facebook Media blog post , saying that publishers can begin adding 360 videos and 360 photos as of Thursday, and they will be viewable via the latest versions of Facebook’s flagship Android and iOS applications.


Video Ads, Facebook, and Marketing

Small Business Mavericks

The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Are You Looking At Video Ads? Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. The site says that all video views — including ads — number about one billion every day, with 65% of those views on a mobile device. If we do, will you be looking at video ads as part of your campaigns? Then again, they may not.

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How to Capture Your Audience With Social Videos

Convince & Convert

Social videos can spread messages faster. Follow these guidelines to make sure your videos do more than impress. Social Media Strategy Social Media Marketing social media strategy social video video content video strategy

Facebook Displaying Vertical Videos in Mobile News Feed

SocialTimes Facebook

Facebook has begun displaying vertical videos in News Feed  in its flagship mobile application. Tim Peterson of Marketing Land  reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?

Feed 38

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

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Gordon Ramsay Cooks Up Facebook 360 Video

SocialTimes Facebook

A new 360-degree video  on Facebook was cooked up by none other than Gordon Ramsay. The chef, television host and producer teamed up with immersive entertainment studio Surreal  to showcase his newly renovated kitchen by posting a 360 video (embedded below) of himself and his youngest daughter, Tilly Ramsay , also a chef, creating one of their favorite meals—a full English breakfast. Facebook Web Video 360 Video 360-Degree Videos chefs English Breakfast Gordon Ramsay Kitchens surreal television Tilly Ramsay TVReaders: What do you think of Ramsay’s new kitchen?

Video Branding, YouTube Style

Small Business Mavericks

If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. It seems that YouTube is working on putting together a marketplace where video marketers and on screen video talent can hook up. The YouTube celebrity makes a video endorsing your product or service. Video Marketing Branding small business video branding YouTubeThink of it as a celebrity endorsement agent for YouTube channels. You bet it would.

Got video?


Enter the YouTube DooGooder Nonprofit Video Awards ! You could win a $2500 (provided by the Case Foundation), have your video on the YouTube Homepage (just think of the traffic…!!) This year, for the first time, in addition to awards for Best Small, Medium, and Large nonprofit organization videos, there is also a Best Thrifty Video category for videos produced for under $500.

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5 Video Marketing Tips


Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Viral videos are earning tons of views every single day. Coupled with this, hundreds of such videos are shared on social media sites. Online videos account for almost 50% of mobile traffic. Facebook video marketing. Million Words…….

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Is Video Marketing Really Profitable?

Small Business Mavericks

Marketing Pilgrim has an interesting take on video marketing. like what Frank Reed says in this paragraph: You must consider how your product is able to be ‘pitched’ via video. So what if you feel that video is too expensive? Either enter the video marketing arena and make an honest go of it or risk losing business to the competition. Video marketing is not a necessity. wouldn’t recommend it for every client, but videos are powerful marketing tools. You can do a lot more in a video than you can in straight content. It’s that simple.

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Social Videos – Why, Where And How?


But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. And it’s not videos like we know them, but short videos with a time limit. In the following, we will present you of a why, where and how to use these social video platforms. And videos on Facebook are shared 12x more than text posts and links combined!

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8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. Yes, but a video can really help give you a deeper understanding of the water bear’s extreme tactics. Consider the idea that not every single one of your videos has to drive direct sales.

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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first  Mobile Video Benchmark Study  to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. “…Mobile video is beyond the tipping point.